Tilth 11 15 09
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Transcript of Tilth 11 15 09
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NW Co-op Development NW Co-op Development CenterCenter
Tilth Producers Annual Conference
Nov 15th, 2009
Eric Bowman; Cooperative Development [email protected]
1063 S Capitol Way # 211Olympia, WA 98501
360.943.4241
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Presentation OverviewPresentation Overview
1. Intro2. Co-ops 101 and Overview3. Case Studies◦ Organic Valley◦ Country Natural Beef◦ Montana Bunkhouse Working Ranch Vacations
1. Conclusion2. Q&A
Innovative Marketing Co-ops
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NWCDCNWCDC
The Centera 501(c)3 nonprofit which provides development services for new and existing co-ops
Our mission to foster community economic development through the co-op business model
We’rea team of co-op developers with skills specific to start-up and organizational business development
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Co-op RoleCo-op Role
U.S. Facts:◦ 3,000 farmer co-ops market 30% of farmers’ products◦ 6,400 housing co-ops provide 1.5 million homes◦ 10,000 credit unions provide services to 84 million members◦ 1,000 rural electrics operate half the nation’s distribution◦ 47,000 co-ops serve 43% of the population
Top 100 co-ops’ 2007 revenues = $173 Billion!
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Co-ops 101Co-ops 101
Investor owned:
Sole proprietor:
Co-ops are member:◦ Owned◦ Benefited◦ Controlled
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OwnershipOwnership
Member-Owners can be◦ Consumers◦ Producers/Farmers◦ Workers◦ Other Businesses
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Distributionism Distributionism
Two Schools
Producer◦ Worker◦ Farmer◦ Artisan◦ Business
Consumer◦ Credit Unions◦ Housing◦ Retail (e.g. food co-ops)◦ Farm Supply
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Co-op to Co-op Supply ChainCo-op to Co-op Supply Chain
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Why Cooperate?Why Cooperate?
…to access resources not individually achievable
Marketable Co-op Benefits; “Goodwill”Keep profits, ownership and control local AccountableTrusted
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Relationships and AuthorityRelationships and Authority
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Unique Characteristics of Co-opsUnique Characteristics of Co-ops
Owned/controlled by members, not outside investors Exist solely to serve membersReturn surplus to members based on use, not
investmentPay taxes on income kept for investment/reserves;
surplus revenue returned to members who pay taxesEconomy of scale = valued added
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Why form entity at all?Why form entity at all?
CreatingSomething bigger and beyond oneself; legacyFormal structure to work together
(governance/conflict resolution)Solid foundation for growthLegitimacyCommitmentLimited liabilityEconomy of scale
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Organic ValleyOrganic Valley
Wholly Owned Subsidiaries
“Un-Corporation”o 1,398 members (64 in NW)o ~ 10% of organic farm communityo Largest organic co-op
Philosophy:o “Crafting new vision of foods/farms”o “More than delicious”o Adding value thru values
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Jon Bansen - Monmouth, ORJon Bansen - Monmouth, OR
This is as big as I ever want to be. Working with a co-op has allowed me to produce good milk that receives a premium price, giving me a great livelihood, so I don't have any reason to want more…
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Country Natural BeefCountry Natural Beef
14 farmers in Brothers, OR
“we were going broke” (1986)o Economics: increasing interest rates, land
priceso Social: cholesterol fears, “enviros”
Product is more than beef…
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CNB – Business philosophyCNB – Business philosophy
…it’s about the people• Selling direct = value added• Shinrai• Consensus
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MT Bunkhouse Working Ranch MT Bunkhouse Working Ranch VacationsVacations
20 cattle ranchersCo-op:
◦ Matchmaker◦ Co-marketing◦ ”geo-tourism”◦ Point of contact
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Case Studies ReviewCase Studies Review
Key Points:1. Born out of need/adversity2. Marketing values and philosophy3. Successful innovation/reinvention
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NW ag is very diverseNW ag is very diverse
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Thank You!Thank You!
Eric Bowman
Northwest Cooperative Development Center1063 Capitol Way S # 211 Olympia, WA 98501
360.943.4241
[email protected] | www.nwcdc.coop
Fostering community economic development through the cooperative business model