Tilda Designer Boutique to launch September 24th!

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 FOR IMMEDIATE RELEASE Martha Pullen Celebrates National Sewing Month with US Launch of Exclusive Tilda Designer Boutique NEW YORK - September 22, 2011 Martha Pullen Company, Inc. in partnership with F+W Media, Inc. announced today the launch of the Tilda Designer Boutique, becoming the exclusive distributor of the full line of Tilda sewing and paper products in the US. Tilda s charming world will be brough t to America for the first time, with the launch of the Tilda Designer Boutique on September 24 and promotions such as discounts, a gorgeous project gallery and bonus materials through October.  The internationally acclaimed Tilda brand created by Norwegian designer Tone Finnanger has a distinctive, feminine style that is wildly popular with crafters of all ages and abilities around the world. Now, the full range of Tilda lifestyle products from craft books to fabric, paper, ribbons and notions for sewing, quilting and paper crafting, will finally be available in the US at store.marthapullen.com . The delightful designs are perfect for gift giving and holiday crafting, with the cute projects designed to be created e ither with Tilda produ cts or with a crafter s stash for endless value and variation.  Visit Tilda s Boutique and Discover: · A delightf ul treasure trove of sewing, quilti ng, decorating a nd paper products and charmi ng projects for all seasons and occasions · Fabric, ribbons, notions, paper, books and more, in fashionably muted tones and prints in a vintage style color palate · Enchanting designs for ho me accessories, clothing, quilts , paper crafts and gift s, as well as the whimsical characters and adorable dolls that Tilda is best known for Visit Tilda s Designe r Boutiqu e today and delight your imagination! Martha Pullen Company, which has been promoting the art of heirloom sewing since 1981, and F+W Media, the leading provider of products and services for enthusiasts, recently launched the ecommerce website store.marthapullen.com . Now, sewists and crafters have access to a huge selection of specialty products, from instructional and inspirational books, bundles and exclusive sewing kits, to fabrics and patterns from favorite designers, such as Anna Griffin, Kari Mecca, Wendy Schoen and now, Tone Finnanger. The store is thoughtfully curated by Martha Pullen and the editors of Sew Beautiful  magazine and Krause Publications, providing crafters with unmatched selection and value, to support and advance sewing, needle and paper arts and the crafting lifestyle for all. About F+W Media, Inc. F+W Media is home to the bestselling sewing, cr aftin g, mixed media and creativity titles from  North Light Books, Krause Publications, Memory Makers Books and David & Charles Publishing. About Martha Pullen Company, Inc. Martha Pullen Company, now a subsidiary of Hoffman Media, began as a fabric shop in Huntsville,  Alabama in 1981 a nd today continue s the trad ition of h eirloom sewin g educa tion throu gh the Ma rtha Pullen School of Art Fashion, the Martha Pullen Company website and an ever-growing catalog of sewing-related products, including fabrics, machine embroidery collection CDs, patterns, books and notions. For more information, please contact Barbara Slavin at [email protected]  

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FOR IMMEDIATE RELEASE

Martha Pullen Celebrates National Sewing Month with US Launch of ExclusiveTilda Designer Boutique

NEW YORK - September 22, 2011 Martha Pullen Company,Inc. in partnership with F+W Media, Inc. announced today thelaunch of the Tilda Designer Boutique, becoming the exclusivedistributor of the full line of Tilda sewing and paper products inthe US. Tilda s charming world will be brought to America for thefirst time, with the launch of the Tilda Designer Boutique onSeptember 24 and promotions such as discounts, a gorgeousproject gallery and bonus materials through October. 

The internationally acclaimed Tilda brand created by Norwegiandesigner Tone Finnanger has a distinctive, feminine style that is

wildly popular with crafters of all ages and abilities around theworld. Now, the full range of Tilda lifestyle products from craftbooks to fabric, paper, ribbons and notions for sewing, quiltingand paper crafting, will finally be available in the US atstore.marthapullen.com. The delightful designs are perfect forgift giving and holiday crafting, with the cute projects designed tobe created either with Tilda products or with a crafter s stash forendless value and variation. 

Visit Tildas Boutique and Discover:

·  A delightful treasure trove of sewing, quilting, decorating and paper products and charmingprojects for all seasons and occasions

·  Fabric, ribbons, notions, paper, books and more, in fashionably muted tones and prints in avintage style color palate

·  Enchanting designs for home accessories, clothing, quilts, paper crafts and gifts, as well as thewhimsical characters and adorable dolls that Tilda is best known for

Visit Tilda s Designer Boutique today and delight your imagination!

Martha Pullen Company, which has been promoting the art of heirloom sewing since 1981, and F+WMedia, the leading provider of products and services for enthusiasts, recently launched the ecommercewebsite store.marthapullen.com. Now, sewists and crafters have access to a huge selection of specialtyproducts, from instructional and inspirational books, bundles and exclusive sewing kits, to fabrics andpatterns from favorite designers, such as Anna Griffin, Kari Mecca, Wendy Schoen and now, ToneFinnanger. The store is thoughtfully curated by Martha Pullen and the editors of Sew Beautiful  magazineand Krause Publications, providing crafters with unmatched selection and value, to support and advance

sewing, needle and paper arts and the crafting lifestyle for all.

About F+W Media, Inc.F+W Media is home to the bestselling sewing, crafting, mixed media and creativity titles from North LightBooks, Krause Publications, Memory Makers Books and David & Charles Publishing.

About Martha Pullen Company, Inc.Martha Pullen Company, now a subsidiary of Hoffman Media, began as a fabric shop in Huntsville,

 Alabama in 1981 and today continues the tradition of heirloom sewing education through the MarthaPullen School of Art Fashion, the Martha Pullen Company website and an ever-growing catalog ofsewing-related products, including fabrics, machine embroidery collection CDs, patterns, books andnotions.

For more information, please contact Barbara Slavin at [email protected]