#TiktokYeg

http://www.youtube.com/watch?v=mQEGJMmqBTw

What is Tik Tok?

Well, Tik Tok is a platform that allows one to share short videos no longer than 15 seconds. While using this platform, you are supplied with a number of songs and many filter options to customize the videos.

This platform comes in handy for social network and marketing. It is owned by ByteDance, a Chinese Company. In China, this platform is referred to as Douyin.

Why is Tik Tok So Popular?

It took Tik Tok a few years to attract a world recognition. By July 2018, it was already boasting 500 million active users in the whole world. In fact, this platform is bigger than Twitter.

Now, you might be wondering why the platform is popular:

It is popularized by their beautiful videos and the possibility of any interested individual to get fans. Many users of Tik Tok also report being much into the app due to the many pet videos making them cling to the screen just every other time.

Lastly, the popularity of this app could be credited to the user interface that is relatively easy to use; all from account creation that hardly takes a minute.

Most TikTok’s users are young, with 41% aged between 16 and 24 — so if

this isn’t your target audience, it may not be the right time to start

investing in a TikTok strategy.

But TikTok-style videos are here to stay, and it might be time to take them

to Instagram!

With video continuing to grow in popularity on Instagram, you won’t want

to miss out on this new trend.

Some interesting stats on TikTok’s users. Here are some highlights:

● TikTok is more popular on Android than iOS, with Android

users accounting for 80% of sessions

● 66% of users are under 30

● Users typically spend about 52 minutes per day on the app

● 29% of monthly users open TikTok every day

TikTok users have two ways to post content via their account:

● Create a video in-app; or

● Upload a video or photo from their smartphone library.

These approaches both have their advantages from a marketer’s

perspective.

Creating videos in-app lets you add effects that are familiar to TikTok

users, such as slow-motion and filters. This communicates

authenticity to app users.

Using TikTok as a shop window

The TikTok account @motherofpaint is used by a

UK-based artist to promote her work. The user posts

step-by-step clips of her paintings, with a regular focus on

brightly coloured paints and satisfying brushstrokes.

The account had earned over 114,000 followers, and 2.6m

“Hearts” on its posts, when we checked it out in April 2019.

authenticity to app users.

TikTok as a top-of-funnel lead magnet

@maddiescookieco has used TikTok to gain exposure for

a bakery business. One video, which you can view below,

shows a cookie being decorated as a bowling ball. The

post uses some relevant hashtags – “bowling”, “cookies”,

“satisfying” – along with some relatively tenuous, popular

hashtags – “hilariousjokes”, “bemyfriend”, “pls” – to

generate interest.

TIKTOK VS. INSTAGRAM

Compared to social media’s darling, Instagram,

TikTok focuses on short videos—not static posts,

long-form videos, Stories, or diary-style captions

that Instagram is known for. Users rely upon

hashtags to navigate, and the “For You” discovery

page surfaces and engages users far better than

Instagram’s “Discover” page envies.

TIKTOK VS. YOUTUBE

While YouTube positions itself as the leading video platform, it

has not conquered the short-form video market. TikTok has

commanded this arena, providing users ways to pump out

many videos in a multitude of formats without a ton of

production assistance. While YouTube may supply a steady

flow of long-form, high-quality, related content, TikTok is

springloaded with video content that enables users to view,

engage with, and create content at a much higher rate. That

said, TikTok does give users the ability to string together their

15-second video clips to make 60-second stories, and they can

upload even longer videos recorded outside the video app.

TIKTOK VS. FACEBOOK

Today, Facebook is the granddad of social media. Its evolution

from a friend networking tool to a newsfeed, advertising site,

and multifunctional platform for other activities has made the

social network a powerful giant. Even so, TikTok threatens to

upend part of Facebook’s hard-earned success through its

simplicity and virality. TikTok also sheds light on Facebook’s

lack of success when it comes to engaging younger

demographics. While TikTok isn’t direct competition, Facebook

has responded to the new fad by creating its copycat version,

Lasso, which it plans to market in countries that TikTok has yet

to win over.

1. IN-FEED ADS

Marketers can run in-feed video ads, which blend nicely

with TikTok’s feed of short videos. In-feed ads run on

three action models, including CPC (cost per click),

CPM (cost per impression), and CPV (cost per 6-second

view).

BRAND TAKEOVER ADS

Brand takeover ads can be purchased for several brand categories (e.g. fitness, fashion, food,

etc.), as TikTok offers only one brand to take over a category per day. Brand takeover ads

display when a user opens the app, meaning brands get immediate attention. The goal of

these ads is to prompt users to click on a CTA to visit a landing page—either internal or

external to the app. If users don’t want to take action, they can tap to skip the ad. Brands can

expect to pay $50,000 per day for a brand takeover with five million impressions guaranteed.

TIKTOK SHOPPABLE ADS: THE ‘HASHTAG CHALLENGE PLUS’

The Hashtag Challenge Plus—TikTok’s new shoppable ad format—refers to when brands sponsor

hashtags and create a dedicated experience within the platform for users to explore video content

and products. This feature takes hashtag challenge ads and adds a shoppable component, making

the feature altogether more versatile.

TIKTOK INFLUENCER MARKETING ADS

A brand’s TikTok marketing strategy should invest in TikTok

influencer marketing ads. This type of ad enables brands to

partner with TikTok creators to create and share sponsored

content with their audience.

The impact of native video ads can be measured by:

● Impressions

● Clicks

● CTR

● Total video views

● Video view time (over 3-seconds, 10-seconds and finish)

● Average video play duration

● Video engagement (likes, shares, comments)

Then it’s all about getting those creative juices flowing and coming up with some original ideas to promote your business. But before you start, ask yourself the following questions:

· What are you hoping to achieve?

· Who is your target audience?

· How can you incorporate it into your current marketing plan?

· What exactly are you promoting?

· How will people find and view your content?

Be Consistent

It is indeed true that having a consistent supply of videos for your Tik Tok account is way demanding. That is why many companies prefer running blogs instead. The good thing, however, is that using videos for marketing is far much efficient than writing articles. This is because videos, in part, are entertaining.

And interestingly, Tik Tok takes the cake when it comes to entertainment. You thus have to do what it takes to ensure a regular update of Tik Tok videos. Be consistent just as you would if you were running a blog. It is rewarding as you will get more traffic and ultimately, more sales.

Partner With Others

Even if you are dedicated to doing your business alone, there are times when partnering with others becomes inevitable. If you get someone in the same industry as you, you can share ideas with them.

They could reveal the one thing you have never done which could transform your traffic altogether. They will also learn something from you which might be of help to them. In overall, you both will win here.

Below is a rundown of the 10 most popular TikTok trends currently dominating the space so that your brand can stay

up-to-date on what’s trending with influencer marketing campaigns, viral social media content, and branded social

promotions on TikTok.

1. Hashtag Challenges

2. Brand Advertising

3. For You Page (#ForYouPage)

4. Memes

5. Influencer Sponsorships

6. Duets

7. Slow-Mo

8. Celebs

9. Cosplay

10. Twins

The bottom line?

Be creative and compelling.

Resources:

https://rapidboostmarketing.com/salesmarketing2019

http://rapidboostmarketing.com/googlereview