� Leading No.1 for printing inks

supply completely all printing system in Vietnam.system in Vietnam.

� Total Solution leader for Wide

Format Printing Machine and

advertisement accessories in Vietnam.

� Establish COMAX + Free jet brand as the well-reputation printing ink’s brand in Vietnam.

� Create and seek for the reliable business

partnership purpose to expand business in the next partnership purpose to expand business in the next future.

� Administration Power Control Management

System for the highest potential of working’s result.

� Developing product and services that meet or beyond customer’s expectation.

� Segmentation: Computer and printer’s user

(home + office)

� Targeting:

1. Home user section: student, college 1. Home user section: student, college

student, working man using the personal

computer and printer

2. Cooperate user section: Government and

private business company using the printer in organization

Position HIGH IMAGE

HIGH PRICELOW PRICE

ORIGINAL

COMAX

Free Jet

KORIA PRODUCT

CHINA PRODUCT

LOW IMAGE

� Original Product Premium Image and High cost of product

� Comax Product Premium Image and Lower than the cost of original

� Free Jet Product Premium Image and Lower than the � Free Jet Product Premium Image and Lower than the cost of Comax

� Korea Product Bad Image because unable to do the marketing but price similar near the COMAX

� China Product Bad Image because unable to do the marketing but lower price similar near the Free Jet

� Supply for personal printer.

� Supply & Media for wide format printer.

� Wide format machine.Display accessories.Wide format machine.

� Display accessories.

Ink Cartridge Ink Refill Kit

Bulk Ink CISS

Toner Cartridge Ribbon

Toner Refill Fax Film

For Ink Jet Paper For Laser Paper

INK MEDIA

Indoor PrinterOutdoor Printer

Cutting Plotter Laminator

Administrator

Stamp

Standard Price Structure Control� Retail price shown on the box of product� One policy standard dealer price� Master dealer price must lower than dealer price and

united as the one policy standard priceunited as the one policy standard price� Cash rebate discount shown on the price list and differ

to the type of product � Rebate for dealer be the same condition of all region in

Vietnam for example;▪ Purchase 1,200 USD/ Discount 3%

▪ Purchase 2,000 USD/Discount 5%

COMAX Supplyfor personal printer

Dealer

COMAX Wide FormatProduct

Dealer

Computer ShopStationery Shop

User

Production House

Advertising

PROMOTION MIX STRATEGY

Hard Sale

Administrator

Stamp

Administrator

Stamp

Administrator

Stamp

� Advertise In www.comax.co.th

� Point Of Sale (POS)

� Give Free Product Sample

To Join and IT Exhibition� To Join and IT Exhibition� CRM System