TieCon Pune Case Study
Transcript of TieCon Pune Case Study
A Case StudyEvent Management Solutions for TiECon
Pune
Pune
TiECon Pune MarketingEvent Page Design & Featuring
Free Discount Coupons
Social Media Marketing
Search Engine Optimization
Email Marketing
Ad Campaigns
Content Marketing
Last Mile Event Services
The Impact
Event Page Design & Featuring
We started with designing an event page that matched with the original design theme of TiECon Pune with branded subdomain. It helped people recognize the brand more easily.
We featured the event on Ayojak.com homepage, city pages, category pages and search result pages.
Free CouponsAs an engaging marketing activity we integrated some free coupons from different online e-commerce brands with TiECon Pune event ticketing page. Upon successful purchase of ticket, we would get free coupons from these brands up to the value of total ticket price.
Social Media MarketingPromotions on Ayojak Facebook & Twitter Channels
TiE Pune Facebook Page Management
TiE Pune Twitter Channel Management
Promotion in LinkedIn Groups
Search Engine Optimization
We optimized the event page with right keywords so that people searching for TiECon Pune and related keywords should get event page link at the first result page of Google.
Email Marketing
We specifically designed an email campaign for TiECon Pune and sent it to all registered users of Ayojak.com, updating them about event and ticketing information.
Ad CampaignsTo reach maximum audience, we ran some ad campaigns on Facebook, targeting brand page as well RSVP Facebook page.
Content MarketingAs a part of content marketing, we published blog post covering event details and ticketing information.
Last Mile Event ServicesBadges Printing
Mobile Swipe for On the Spot Payments
Cash Box Setup for Cash Payments
The Impact
More than 7500 page views
Fan growth of more than 600
Event page RSVP – more than 700 people
Active Engagement
Increased in Klout Score
430 Twitter followers
More than 400 tickets sold