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Transcript of TIE Kinetix Magazine #2
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Number two ~ 2010
Digital Media ready for breakthrough ~ News & Gadgets ~ Behind the Button ~ Champa
QuantoreHaute
Content
e-commerce reduces
integral cost price
Selling clothes on the Internet
requires its own solution
GlobalAn interview with
Epicors CMO John Hiraoka
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Business Integration Platform Content Syndication Platform E-commerce Platform
About TIE Kinetix: TIE Kinetix provides customers solutions that will give
them incremental changes to enable significant changes in the way they
perform their business with partners in the supply chain. Implementation of
the TIE Kinetix solutions will enhance productivity, increase revenue, and add
to the bottom line of our customers.
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Co-operation
This is certainly so when such co-operation means a readiness to share
inormation and content that serve mutual interests. Modern orms o
channel management are based on the will to increase sales through on-
line co-operation. This works to the beneft o both parties. When companies
co-operate with distributors or resellers that each have their own B2B or B2C
ront ofce, it depends on an ability to inorm the market quickly and reliably.
Wouldnt it be nice to be able to simultaneously provide inormation and
content in the orm o product oers or price changes, or example, to all o
the co-operating parties in exactly the way they would like? Instantly? With
one click o a button? For one webshop, or even a thousand? The TIE Con-
tent Syndication Platorm (CSP) makes that possible. In act we do this every
day or organisations like CBSi or Epicor (see page 18-19). and we work
together with partners like Alta and Quantore (see pages 4-6). The latter will
be examined in more depth in a lead article in this magazine. Thanks to eec-
tive co-operation and TIE Kinetix CSP, this co-operative society with more
than 500 members has succeeded in drastically lowering its cost price. Cur-
rently we have over one thousand resellers using our CSP, and were looking
or more partners or TIE Total Integrated Ecommerce.
I hope you will enjoy reading this latest edition o TIE Kinetix Magazine.
Jan Sundelin, CEO TIE
TIE~ 2/2010 ~ P3
INTROCONTENT
COLOPHON
Co-operation means
contributing to a joint
result, with everyones
interests at heart. Perhaps
this is also the core ofmodern business: working
together towards a common
result. Co-operation is
becoming an established
concept in e-commerce
as well.
P07 Column James Dorsey
P08 Channel Media
P11 Column ICSC
P12 City Sports
Quantore
Publication TIE Kinetix BV, Hoofddorp,
Netherlands ~ www.tiekinetix.comEditor & Management Cees Steijger |
Steijger.communications BV Art Direction
& Design Remco Baars, Sandra Hellingman
| beet-vormgeving.nl Coverphoto Leder
International Printing Van Schaik Offset BV,
Oudewater Cooperation from Marcel R.
Bakker, Wim Sonius | Sonius Creative Imag-
ing, James Dorsey, Ronald Oeges, Jim Larkin.
2010 TIE Kinetix BV, P.O. Box 3053, 2130 KB Hoofd-
dorp, Netherlands. All rights reserved. No part of this
publication may be reproduced in any manner without
permission of the publisher.
4
14Jollein comes of age
P17 Behind the button | PART 1
P18 Epicor CEO Interview
P20 Customer Care
P22 Haute Content
P24 Champagne!
P25 News & Gadgets
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XXxxQuantoreMission Quantore wants to be the best partner or
the ofce supplies trade in the Benelux countries. To
that end, Quantore oers its members the best deal
and assists them on their way to commercial success.
Vision Quantore is an organisation that has
been created by and or its members and which
promotes the interests o its members as best as
possible. Together with its members, Quantore ap-
proaches the market honestly and transparently.
Future The uture oers a host o opportunities
and possibilities or continuing to grow into a
leader in efciency. Optimum logistics and the use
o ICT and e-commerce will help to lower costs
urther without compromising service and quality.
Quantores new
warehouse in Beuningen
Marc Gijsberts (let) and Wilbert Homeester
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TIE~ 2/2010 ~ P5
BUSINESS INTEGRATIONText Cees Steijger ~ Photography Marcel R. Bakker
Quantorereduces integral cost price
with e-commerce
A cooperative society with over 500 members
ers with products aster and easier. And
Quantore continues to develop in the feldso e-commerce and automation too. We
actively support our customers in ICT and
e-commerce in order to achieve more sales,
efciency and distinctive capability in the
industry, says Marc Gijsberts, who manages
For more than 90 years, Quantore
has been purchasing ofce supplies,and providing logistic and sales
support. Quantore ocuses primarily on
purchasing and logistics. By purchasing
in bulk, Quantore can oer its members
good conditions that enable them to keep
their prices low. We want our members
to be able to dierentiate themselves in
the market both in terms o price and
product range and quality, says Wilbert
Homeester, Marketing Manager at Quan-
tore. We talked to him and to Quantores
ICT Manager Marc Gijsberts in Quan-
tores brand new ofces and state-o-the-
art distribution centre close to the A73
motorway in Beuningen, near Nijmegen.
This striking building, equipped with
the latest technology and systems, was
designed by the Czech architect and artist
Borek Sipek, amous or his strikingly
colourul designs.
Direct In our logistics centre, there
are more than fteen thousand products
Quantore Europe is the biggest stockist and purchasing and sales
organisation for ofce supplies in the Benelux. Quantore is a
cooperative society of more than ve hundred ofce supplies
specialists, focussing on the private and business-to-business markets.
suppliers are connected via TIE sotware
to our back-ofce. We send our membersand suppliers a fxed set o messages. For
members we call that TradelinQ, a set o
XML messages that enable them to place
orders rom their own ERP back-ofce
environment. For our sixty suppliers, the
standard is PBS Easy in EDIFACT ormat.
We are the central hub or all product and
article inormation that we release to the
web systems, our own systems and our
customers systems. At the moment, the
Messaging Portal processes 50,000 mes-
sages per year and it is expected that this
number will rise considerably in the years
to come.
Drop shipments Marc expects
that this rise will come mostly rom an
increase in the number o so-called drop
shipments. These are web orders that are
received through the members webshops
and delivered directly to the end-user by
Quantore. This enables Quantore to re-
duce the integral cost price. In the supply
chain, the cost o stocking at two locations
is, by defnition, higher than distributing
rom one central location. Customers who
supply rom their own stock pay more
the implementation o the
strategic inormation plan
at Quantore. One o the
eatures o this ambitious
plan is the use o online
technology in combina-
tion with existing oine
activities.
Quantore has been
working with TIE Kinetix
since 2006. The relation-
ship started when TIE
Digital was taken over
by TIE in the same year.
Digital Channel has since
been incorporated into
TIEs Content Syndication
Platorm (CSP). Quantore
then also started to use
the TIE Messaging Portal,
to which all o its suppli-
ers are connected. Our
Oursuppliers are
connected
via TIEsotwarewith our
back-ofce.
ready to be sent to our members or directly to the custom-
er, says Wilbert. We can stock up to 23,000 articles in our
modern warehouse. Quantore deploys the latest technol-
ogy and insights to provide its members and their custom-
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P6 ~ 2/2010 ~ TIE
BUSINESS INTEGRATION
than i they use drop shipments. Our customers choice is o-
ten based on geographical arguments as to whether they willdeliver rom their own warehouse or use drop shipments.
Its up to them. We took a critical look at our members
ICT needs, adds Marc. Then we put together a number o
back-ofce solutions that members can u se as they need . For
example, we oer our members webshops in which they do
not need to use the same applications as everyone else.
chain marketing Quantores approach ocuses
squarely on chain marketing. Quantore not only looks ater
joint advertising s uch as olders, c atalogues and promotional
Quantore stocks up to
23,000 articles
materials but also provides its members
with up-to-date product inormation
or use in workshops, and all the email
marketing tools that they might need or
an eective campaign. For this they use
TIE Kinetix CSP, which is called Supplies
Channel at Quantore. This smart market-
ing tool enables us to manage customers
websites centrally and to provide them
with up-to-date inormation at the press
o a button, says Marc. The advantage o
this is that the customer doesnt have to
bother with it. We manage databas es or
proessional email campaigns and we sup-
ply ready-to-go newsletters that can be
adapted to the individual situation, either
with or without 1st line support.
Orders
received byQuantorehave nowbeen in-
creasing by10% year
ater year.
In Quantores experi-
ence, the number o ordersincreases almost immedi-
ately ater members have
switched to e-commerce.
Orders received by
Quantore have now been
increasing by 10% year
ater year. O course our
customers and end-users
have to get used to the
act that when you order
something online you can
no longer say and throw
in a box o those envelopes
that we always have, says
Wilber t. The webshop
isnt enough in itsel. So i
you want to stop the end-
user rom dropping out
on his frst visit, you have
to make it easy or him.
By including a avourites
list, or example. We also
help our customers with
Search Engine Optimali-
zation (SEO). Our slogan
has always been: You do
the selling and well do the
rest. And perhaps in the online era, wel
have to do more.
neXt DaY And meanwhile competi-
tors are not exactly standing idle. Marc
and Wilbert are putting a lot o work into
helping their customers on their way and
increasing acceptance o the online ap-
proach. And they are not shrinking rom
CSP either. I we want to keep to our 10
yearly growth, well have to speed up dis
tribution, says Wilbert. At the momen
customers must still place their orders o
drop shipment beore 5.30 p.m. but this
deadline is constantly being extended an
the end-user will still receive his goods
the next day.
innoVationsAnd, adds Marc,
pointing to his HTC, were also using
Twitter. I theres a TV commercial or
one o our oers, we link that to Twitter,
where you can read more about it. This
is how we want to handle communities
and niche groups. Hmm, a Twitter alert
could be handy! Soon we will see iPod
widgets, o course. When it comes down
to it, youre either a business innovator o
youre not.
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COLUMNBy James M. Dorsey
Abusinesswoman approached Conservative
British European Parliament member James
Elles at a recent local business conference
in Oxfordshire to discuss how local business can
survive mounting competition from the likes of India
and China. The businesswoman warned that she
abled society that will drive growth by making the continent an
outward-looking technology leader and partner for the rest of the
world. Achieving that is complicated by the fact that Europe does
not have technology giants like Microsoft and Google. Europe is
trying to promote the growth of SME-type enterprises through
research and development that will, become bigger and may have
inuence, says TIE Chief Technology Ofcer Stuart Campbell.
The digital society, just as was the case with past technologi-
cal advances such a s the mobile phone, the computer and the
Internet, raises social and political questions about the kind ofdemocratic society Europeans want. Issues social groups and
political leaders have yet to confront include what impact the
digital societ y will have on the democratic process and how one
reconciles digital responsiveness a world driven by mass inter-
action enabled by the ubiquitous availability of high speed, high-
capacity digital communications networks, systems, tools and
services connected by the Internet - with democratic legitimacy.
The spread of purpose-driven online collaboration involving
digital acts being captured and stored in
databases invades the domain of public
policy, politics and politicians. It impacts
issues already in the public domain such as
the tension between privacy and security
or, as the recent nancial crisis demon-strated, the destructive potential of mass
collaboration. That collaboration empow-
ers citizens who will demand greater
transparency and participation, blurring
the lines between direct and representa-
tive democracy and transforming the role
of government into one of a mediator
between empowered, engaged stakeholder
communities.
To get there, the Oxfordshire business-
womans telecommunications problem needs to be resolved.
Rapid advances in mobile Internet technology are key. Ever more
people will be online with mobile devices anywhere at any time;
user interfaces to access the network will be simplied and more
intuitive; new tools, applications and services will be part of the
network or available through the network to manage and make
sense of vast volumes of data. To be on the leading edge of tech-
nical development it will be essential to have unimpeded access
to mobile networks, MEP Elles says.
lacked the basics to do so. She told Elles that to ensure recep-
tion on her mobile phone she had to climb to the third oor
of her house. Yet, when I am in my holiday home in Turkey
its as clear as a bell, Elles quotes the woman as saying. Thewoman accosted Elles just about the time that British telecom-
munications regulator Ofcom announced that this year would
be the rst year in which Britons will make more calls on mobile
devices than on xed landlines.
The incident highlights the competitive pressures on Europe
as the European Commission and the Spanish presidency of
the EU focus on the European digital agenda and the enhance-
ment of the continents digital economy. European Information
Society and Media Commissioner Viviane
Reding says the EU will give priority to
the boosting of digital services, integrating
markets to overcome fragmentation due to
a hodgepodge of national rules, improved
coordination of copyright issues and thedigitization of books to ensure the union
remains competitive with the United
States. The key is to merge knowledge
and ensure that software architecture
and research is close to the future of the
Internet and the next generation, says
Jan Sunderlin, CEO of TIE Holding NV, a
Dutch company involved in EU-funded
research to advance Redings agenda.
The European Ideas Network, founded
by Elles, warns in a recently issued report that to be competitive
15 years down the line, Europe needs to put in place a proper
research and development framework. That may already be hap-
pening with the Commission investing 1.3 billion a year over the
next ve years to ensure that people are better connected and able
to cooperate better.
European competitiveness will depend on its abilit y to
ensure that smart systems able to increase efciency are at
the core of major economic and social sectors such as energy,
transport, health care, environmental management and public
services. Already, digitally-enabled, purpose-driven mass-
collaboration demand side systems are undermining inward-
looking economic and political institutions who seek to control
information, distribution channels and specic technologies.
Those approaches are f urther cornered by the Commissions
insistence system on open standards for ongoing research and
development to turn Europe into a collaborative, digitally-en-
James M. Dorsey was a foreign correspondent
for more than 30 years for The Wall Street Jour-
nal and other publications. Today Mr. Dorsey is
a columnist, media entrepreneur and interna-
tional affairs analyst and consultant to strategic
communications, sec urity and water companies
as well as investment funds.
Driving Europes Digital Agenda:
Mobile Access
TIE~ 2/2010 ~ P7
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P8 ~ 2/2010 ~ TIE
Text Cees Steijger ~ Photography Wim Sonius
In recent years, the online dealer channel has grown into one o
the most effective sales tools. Alta Creative Marketin
Communications Digital Media is an innovative marketin
tool that enables brands to send their content and campaign
straight to their online dealer channels and reach hundreds o
thousands of people (B-to-B and B-to-C) . This marketin
approach, based on TIE Content Syndication (CS) technolog
is about make a huge breakthroug
Every branddesperately needs
measurable results
Digital Media ready for huge breakthrough
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TIE~ 2/2010 ~ P9
CONTENT SYNDICATION
product level (as used for
Topform, for example) or
at information level (ideal
for government use). So it
offers very many oppor-
tunities and youre right
there where the consumer
or B-to-B end-user islooking. You cant get
more specic than that.
Were the only communi-
cation agency in Europe to
specialise in this and the
only one to translate TIEs
unique technology into
brand communication.
It seemed to be a gap in
the market. Altas unique
obtained with a Google campaign, adds
Annelouk Kriele. She mentions the Dutch
furniture brand Topform as an example.
In 2008, Topform became one of the rst
brands in the Netherlands to start using
Channel Media for its collections and
campaigns. Now three-quarters of Top-
forms dealers use it and online reach hasmore than doubled in one year. We have
achieved an extra qualitative reach 1 on
1 of 100,000 more potential custom-
ers than the year before. This is a vast
improvement on the total results that you
could have obtained with old-fashioned
banners or an advertisement because that
would obviously not be a qualitative reach
and not 1 on 1 and not at dealer level, says
Annelouk.
Dynamic It is expected that by 2012,
80% of customer contacts will be online.
The retailer who is able to full the wishes
of these consumers will see them in the
shops. Whereas previously this would
have been too expensive and time-con-
suming for the dealers, Channel Media
makes it possible to keep the dealer chan-
nels constantly up-to-date and also to ac-
tivate them. Channel Media is dynamic.
We can make a marketing campaign for
4,000 websites even in different coun-
tries in one minute. And if a competitor
appears with an offering tomorrow, we
can respond to that with a single push on
the button, concludes Wilco.
Were theonly com-
municationagency inEurope to
specialise inTIEs unique
ContentSyndicationPlatform.
We spoke to an enthusiastic
Wilco van Schaik, a partner
and business director at Alta,
and client services director Annelouk
Kriele. We met up with them at their
inspiring ofce in the Cartesius business
park in Utrecht. The atmosphere in this
former power station is both industrialand creative, and this is reected in the
sort of company that now occupies the
building: architects, inventors, musi-
cians, developers and m arketing people
all come together here. Alta is a famous
name in the Dutch communication
world, with roots that stretch back to
1921, making it the oldest advertising
agency in the Netherlands.
Smart SyStemS Weve taken
the lead again with our Digital Media
concept, says Wilco van Schaik. The
advent of the Internet meant that we had
to respond to the demand for keeping
brands online dealer channels up-to-
date with the latest collections, offers
and campaigns. This swiftly led to talks
with TIE Kinetix and, in 2008, to a li-
cence enabling us to launch our Channel
Media product.
You should actually view Channel
Media as a new medium , alongside such
things as advertisements, folders or radio
commercials, explains Wilco. Its a me-
dium that allows you to communicate at
three distinct levels. This can be purely at
approach (applying the technology to commu-
nication/content) caught on, especially with
clients in durable consumer products such as
the furniture industry, which was the rst to
adopt. But in fact the entire retail trade can use
it. Every brand desperately needs measurable
results from its campaigns, and we can provide
them, says Wilco. Because we approach online
marketing from a communication angle, we are
in a position to exploit the opportunities that
exist between the brand and the dealers much
more effectively. Wilco is proud to point out
that with Channel Media, Alta is able to at least
double the number of online contacts with po-
tential purchasers who are looking to see what
the market has to offer. With our approach,
we have a qualitatively better reach than can be
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CNET Content Solutions offers a variety
of services designed to accommodate
the needs of todays online market.
Content Syndication
Structured Product Content
Rich Content
Online Sales Tools
Sales Automation Custom Services
Join the global leader in
content aggregation and
syndication.
+ 1.877.276.5560 or + 353.5991.3746
www.cnetcontentsolutions.com
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COLUMNBy The Internet Content Syndication Council
Internet content syndication is the controlledplacement of the same content on multiple part-
nering Internet destinations. Controlled place-
ment means that content is placed on the destina-
tion sites, and, to some degree, those placements are
directed by the content owner. Multiple destination
placement of content is used to increase licensing fees
and audience exposure. Destinations partner with the
change for content, preferring to tolerate advertising messaginginstead. Essentially, this means that online content is supported
almost entirely by advertising.
Because fragmentation is a problem for advertisers, it
becomes a problem for users in the long term. Although Web
advertising revenues have been growing at a phenomenal rate,
the Web itself has mushroomed. In other words, the number
of content creators and publishers supported by advertising is
growing faster than the advertising budgets that support them.
That means more publishers are sharing less income, which
means fewer resources are available to put back into their busi-
nesses of creating content for their users. In essence, therefore,
fragmentation threatens the quality of content on the Internet.
The sheer volume of choices online now appears to be more of a
danger than a blessing.Content syndication simplies Internet advertising by pro-
viding, to paraphrase Bill Bernbach, portable environments to
buy. With one simple media investment, advertisers can reach
large, targeted audiences throughout the vastness of cyberspace
in a controlled editorial environment. Supporting syndicated
content allows advertisers to go where their audiences are rather
than driving their audiences to them.
content owner by either contributing value in return for v aluable
content or by sharing revenue.
You have probably consumed syndicated content many times.
Whenever you read an article by The Associated Press on Yahoo!
News, for example, that is syndicated content. RSS is often
referred to as Really Simple Syndication, and when you see
RSS feeds for one publication placed on another site, that too, issyndication.
Its also important to understand what syndication is not, as
there are other types of online distribution that fall outside its
scope. On one end of the spectrum is xed-site or single-site
distribution, in which content owners retain exclusive r ights
over their content and drive trafc through search and display
advertising. This is not syndication, because there are not multiple
destinations for the content. On the other end of the spectrum is
viral distribution, where there is no formal partnership between
the content owner and the destination site. Furthermore, with
viral distribution, the content owner has no control over the des-
tination of the content. Instead, it is given away to any publisher
site that wants to carry it.
If you have ever struggled to reach an audience online, you
should consider Internet content syndication. With the number
of Internet sites at 175 million and growing, reaching an audi-
ence is difcult and complex. On the surface, the sheer volume of
choices online is a blessing for users .
Of course, there is something for everyone on the Internet,
which means that everyone has a unique destination. The reality
is this range of choices leads to audience fragmentation. For any
advertiser looking to reach a large audience online, fragmentation
presents an unmanageable number of channels, networks, and
technologies to research, negotiate with, and manage.
This leads to a further difculty because advertisers are usually
the only means of revenue for Internet content producers. Users
have been notoriously resistant to paying subscription fees in ex-
The thing to remember is...
Although syndication itsel is not new it is,
in act, as old as mass media it is new on the
Internet, and it has the potential to beneft all the
constituents o the media industry.
Some content syndication takeaways:
For content producers, syndication provides
an opportunity to increase revenue that can be
reinvested into their businesses, increasing the
quality o their oerings.
For content publishers, syndication provides ac-
cess to high-quality content at aordable rates.
For advertisers, simple investment syndication
provides reach in a controlled editorial environ-
ment.
For users, syndication provides higher-quality
content easily located. As ragmentation per-
sists, look to syndication to continue to enable
content to thrive on the Internet.
InternetContent
Syndication
TIE~ 2/2010 ~ P11
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P12~ 2/2010 ~ TIE
TextJim Larkin ~ Photography Sto
Accelerate growthand reduce TCO
equipment, geared towards running, tri-
athlon, tness, racquet sports, swimming
and outdoor.
Sporting-goods retailer City Sports
has been growing year after year, and as a
result the demands and requirements ofkeeping its transactional data and proc-
esses error-free, up to date and responsive
to market conditions were also grow-
ing. The time spent manually resolving
individual errors in-house, in addition
to training qualied technical personnel,
led City Sports to seek out a trusted and
cost-effective solution that would justify
outsourcing its EDI process.
Managed Service TIEs all-inclusive
Managed Service is designed to extend
busines s development awless ly in order
to accelerate growth and reduce its clients
total cost of ownership (TCO). Automat-
ing the EDI process lowers overall operat-
ing expenses, accelerates time to market
and leads to predictable operational costs.
Managed Service customers enjoy the lat-
est TI E technology, optimised eBusiness
processes, and a standardisation of the
way they connect to their c ustomers and
partners electronically.
Im thankful the Managed Service op-
We receive one predictable bill a month,
it solves any potential headaches, and is
easy to sell to upper management. It was a
simple decision.
TIEs Managed Service offering is
based on over 20 years of transactional
From
a billing
standpoint,
the
Managed
Service
option
worked
out very
well for us
tion was made available to us, says Dylan Bruntil. I dont
worry about EDI anymore. From a billing standpoint,
the Managed Service option worked out very well for us.
City Sports wanted a trusted, cost-
effective solution that would justify
outsourcing its EDI process. It se-
lected TIEs all-inclusive Managed Service.
I dont worry about EDI anymore, says
Dylan Bruntil, City Sports Director of
Information Technology.
SPOrTS reTaiLer City Sports is an
award-winning, speciality sports retailer.
The company was founded in 1983 and
opened its rst shop on Massachusetts
Avenue in Boston. The company now
operates 17 shops in metropolitan loca-
tions in Boston, Providence, New York,
Washington D.C., Philadelphia, Baltimore
and Atlanta, as well as online at citysports.
com. City Sports caters to the athletic
adult who lives, works or studies in the
city. Its product assortment focuses on
high-performance footwear, clothing and
TIEs support is frst class.
They are easy to work with,
know their stu really well,
and get excited about the
product. This makes the
programme an overwhelm-
ing success in my eyes.
data experience focused
on improving the strain
on internal resources. Cit
Sports was able to make a
seamless transition both
internally and externally
its vendors. TIE consult-
ants worked on site to
make the B2B Managed
Services installation and
management as discreet
as possible to City Sports
trading partners.
TIEs Managed Service
expertise takes the respon
sibility of supply chain an
maintenance, updates and
vendor issues out of City
Sports hands and allows
the company to focus on
what matters: growing it
business. TIEs Man-
aged Service helps us to
be proactive, efcient and
compliant. Vendors com
plaints arent my problem
anymore.
Managing Your Business Needs
BUSINESS INTEGRATION
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TIE~ 2/2010~ P13
City Sports
City Sports stores have a neighborhood
eel. The website oers another way or
customers to access that same City Sports
experience rom their own computer.
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Jolleincomesof age
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TIE~ 2/2010 ~ P15
BUSINESS INTEGRATIONText Cees Steijger ~ PhotographyJollein and Marcel R. Bakker
Pick iT Last year, Smits Assen opted for TIEs
EDI approach. Smits Assen started to auto-
mate in a big way in 2004, says Karen Woud,
who manages the ICT department at Smits As-
sen. We use Exacts Pick IT to automate our
goods ow. We work with a barcode systemfor the storage and order picking processes.
Articles are scanned on entry, the data is fed
straight into the system and is sent on to the
warehouse via an RF system. We follow devel-
opments in RFID very closely. In time were
also going to adapt the labels to the articles and
introduce central scanning to get a better view
of the logistics. Some of our customers in the
Far East are doing this already and, of course,
were going to follow the demand.
SPeed Ideally wed like to have all of our
customers on the TIE Kinetix EDI system,
shown itself to be true once
again. Anyhow, its nice
to be able to progress in
such a positive way, adds
Karen. Were simply doing
great work, at every level.
Were young, dynamic and
innovative. And then you
get things done quickly.
Smits Assen has now
made a start on electronic
messaging with large retail
chains in the Netherlands
and Austria. Are theysatised? If everything
is well synchronised and
TIE sees to the translation,
it will work just ne,
says Karen.
Speedis the
winnerevery-
where.
Hofwegen have succeeded in obtaining EDI
certication for SSCC labelling, implementing
everything at Smits Assen, and integrating
it into the Pick I T environment. This usu-
ally takes much longer. Speed is the winner
everywhere, says Wim Smits, and this has
Smits Assen started in 1973, literally
in Wim Smits seniors attic. The
inventor of the successful Jollein
formula sourced quality fabrics from
the textiles industry in Twente and had
the nished baby-bed textiles made bycontractors in Friesland. The Jollein brand
name rapidly acquired a strong national
position and, in recent years, has also
become a household name throughout
the world. And to serve their customers
worldwide even better, Smits Assen has
recently opened an ofce in Hong Kong
under the name Smits Hong Kong Ltd.
duTch The Dutch provincial capital of
Assen, which in 2009 drew international
attention as the starting-point of the Span-
ish Vuelta cycling race (literally from the
front door of Smits Assen) and is knownfrom the Grand Prix TT Assen motorsports
event, supplies the latest collections of
nursery textiles to retail partners through-
out the world. We have a 5,000m2 ware-
house where we have about 1,500 different
products in stock, says Wim Smits, the
son of the founder. We spoke to him in his
trendy ofce. Minimalistic, functional, with
art upon the walls and quiet save for the
hum of the air-conditioning, everything in
his ofce exudes the atmosphere of a multi-
national company. On a table lies the latest
brochure for the 2010 collections. Its in
French and Dutch but its also available in
Spanish and Portuguese and in German and
English. This colourful brochure affords
us a preview of the Jollein collections that
will soon nd their way to the consumer.
Dutch is a product line that catches our
eye straight away, with its simple Dutch
design based on the Delft Blue theme, with
red accents. This does very well abroad,
says Smits. We get orders from Tokyo. In
fact we even got orders from Tirol recently.
Its caught on in a big w ay and I expect it to
become an evergreen that well enjoy for a
long time to come.
The South China Morning Post recently praised Jollein Smits Assens Oeko-Tex environmen-
tal policy. The Italian press has written fattering reviews. And this opinion has been sharedby customers rom Norway to New Caledonia and all countries between, not to mention
trade airs in Hong Kong, Cologne and Tokyo. Were talking about Smits Assen, a company
that has occupied a leading position in nursery textiles and accessories or 35 years
says Wim Smits, because that provides the greatest ef-ciency. But in practice it appears that its mostly the major
players who are making the switch with us. At any rate,
they are progressing at a rapid pace because in the pretty
short time of only 2 months, Karin and her team and con-
sultant Gosling Mast from the Dutch IT consultancy rm
Wim Smits
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Content Syndication Platform Business Integration Platform E-commerce Platform
About TIE Kinetix: TIE Kinetix provides customers solutions that will give
them incremental changes to enable significant changes in the way they
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-
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Text Cees Steijger ~ Illustration Remco Baars
TIE~ 2/2010 ~ P17
Behind thebutton
eCOMMERCE
whether a transaction
can take place and can be
successully concluded.
Finally success is not
about getting the order butabout being able to deliver
right across the chain, han-
dle returned goods, know
the stock status... in short
an entire fow comes into
operation ater the double-
click, says Frank. Success
in sales happens beore the
button the buyer doesnt
see what happens behind
the button. But this is what
syndication. The second phase is about the
website: its look and eel, how it operates
and its intuitive layout. This is where we
nd the buy button. Ater the click, we
enter the third phase: payment, the e-mailconrmation, ater-care and actual deliv-
ery o the product or service.
Successmeans
deliveringthe order
E-commerce is growing. Thousands o webshops appear
worldwide every day. Global economic developments
have even had a positive eect on e-commerce: the
traditional costs o marketing can be more eective and take
a dierent orm online, and thus lead to more sales. But only
determines satisaction and whether the cus-
tomer will ever return. Success is not about
having an order but in delivering it within the
stated period at the price that has been quoted
to the customer. This is all inormation that
has to come rom the underlying systems.
PhasesFrank identies three phases in the
sales process, which TIE MamboFive eCom-
merce enables him to exploit. First, theres
the orientation phase. This is a dynamic
process that is approached as a multichannel
activity in e-commerce, online or in combina-
tion with ofine activities. In this phase, we
encounter the AdWords aliation market-
ing as well as white labelling and content
proessional webshops have a chance o
success because, in the orientation phase,
the consumer is sensitive to issues such as
appearance and operation. This is why its
important to gain the tr ust o the consum-
er with a proessional webshop.
CommuniCation A webshop is also
all about communication, says Frank van
Doorn, general manager o e-commerce
at TIE Kinetix. What inormation does
the consumer get in the orientation phase?
What impression does the website make
in terms o presentation and operation?
What inormation do you get ater making
a purchase? These are three phases that call
or clear, user-riendly, proessional web-
shops. Total Integration the logical inte-
gration o the dierent purchasing phases
is the new buzzword in e-commerce.
Central Frank explains that the web-
shop literally occupies a central role in
the total e-commerce process. Ater all,
the proverbial buy button is central to the
webshop: beore and ater it is hidden the
world o e-commerce, which determines
CommerceSuiteThe MamboFive Commerce Suite -
TIE Kinetix e-commerce platform
is a complete, scalable, proven so-
lution for e-commerce that can take
companies online easily and profes-
sionally. This may be B2B, B2C or
a combination of both. With this
platform, the transition to doing
business on the Internet with full
control is absolutely no problem. Its
also possible to integrate seamlessly
with existing ERP systems (Exact,
Unit4, BaaN, Oracle, SAP WMS and
many others). The Suite enables or-
ganisations to achieve high sales on
the Internet fast and without drastic
changes and gives them more control
over the entire e-commerce process.
Modern webshops are more than just online stores.
Theres a lot more involved than simply placing
articles or sale on the Internet. For example,
theres attracting trafc, optimising navigation,
intuitive procedures, inormation that really is
inormative, and easy methods o payment.
Behind the scenes o e-Commerce. PART 1
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Globa
An interview with Epicors CMO John Hiraoka
Epicors Executive Vice President and Chie
Marketing Ofcer John Hiraoka recent
took the time to outline the scope o h
companys business sotware solutions or th
manuacturing, distribution, retail, hospitalit
and service industries
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TIE~ 2/2010 ~ P19
BUSINESS INTEGRATIONTextJim Larkin ~Photography Epicor
solutions
Epicor 9
is integrated
with TIE
solutions,
helping us
to market
in tandem
with other
products
that the
customer
may have
Epicors global reach is built on collaboration and provid-
ing efciency-optimisation solutions or more than
20,000 customers in over 150 countries. T IEs EDI and
Data Synchronization is a major component o Epicors broadportolio o business sotware solutions, which includes inte-
grated enterprise resource planning (ERP), customer relation-
ship management (CRM), supply chain management (SCM),
and enterprise retail sotware solutions.
Epicor is currently seeing a return to
growth in spite o the challenges presented
by a struggling economy, and has been po-
sitioned as a Visionary in the Gartner Magic
Quadrant or Midmarket and Tier 2-Ori-
ented ERP or Product-Centric Companies.
This honour showcases the strength o Epi-
cors advanced business technology and the
importance o its newest release, Epicor 9.
TIE: John, can you tell me about your
newest offering, Epicor 9, and its role
in enabling business on a global scale?
Epicor 9 is a revolutionary, next-genera-
tion ERP solution. Its a brand-new platorm
that allows us to provide manuacturers and
distributors with a solution that is world-
class in terms o unctionality and technol-
ogy. Although evolutionary, it is eectively
an all-new product: very much what we
would call a game-changer. The industry
analysts also saw it as a game-changer in the
market, with Gartner positioning Epicor as a
visionary in its Magic Quadrant, largely due
to the architecture and technology.
Aside rom its technology and unc-
tionality, Epicor 9 is a truly global solution,
currently shipping to almost 50 countries in
approximately 20 languages. It is designed
to support many dierent languages across
many dierent localities, and in acili-
ties, plants and sales ofces that may span
many dierent countries. Epicor 9 ulfls
a need or a sotware solution that can run
businesses end-to-end and help them
grow as they move into new and emerging
markets.
TIE: Where in the
marketplace is Epicor 9
particularly resonating,
and how do you see theTIE partnership as a
part of that?
Because o Epicor 9, we
have experienced strength
in several key and emerging
markets in what has obvi-
ously been a very difcult
market or everyone. We
had great momentum at
the end o the year, and in
the ourth quarter o 2009
in particular. We closed the
year with strength across all
geographies, and across allproduct lines and verticals
manuacturing, distribu-
tion, proessional services
and business-services-o-
cused solutions, as well as in
our retail ocused oer-
ings that serve some o the
worlds largest retailers.
Epicor 9 is integrated
with TIE solutions, helping
us to market in tandem
with other products that the
customer may have. This
helps them integrate to their
own customers, and enables
them to do business more
eectively.
A signifcant part o our
region or locality, but also what it takes to be
able do business globally. We want to part-
ner with companies strategically so that we
can oer a solution that will work anywhere
in the world. TIE fts into that strategy very
well because o the global nature o its cus-
tomer base, its development ocus and its
desire to increase its business in these areas.
Our strategies are well aligned.
TIE: How do you see the future of pro-
viding enhanced global supply-chain
capabilities to industry leaders in
North America and internationally?
We have a long relationship with TIE that
dates back to 1998. We realized early on
that TIE could be a global partner, enabling
a large part o our supply-chain efciency
and ocus on collaboration. We certainly
want to continue our partnership and help
our joint customers to be more successul.
We think there are additional opportuni-
ties or both o us as we continue to expand
urther into global markets. We appreciate
the successul partnership between TIE and
Epicor.
solutions and our partnership with TIE ocuses
on providing collaborative tools - tools that
provide increased supply-chain efciency,
so that customers can react more quickly to
market conditions, and meet the needs o their
customers.
One o the keys to our partnerships is a o-
cus on global partners that not only understand
the pressures and requirements o a particular
John Hiraoka, CMO Epicor.
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P20~ 2/2010 ~ TIE
TextJim Larkin
97.8Satisfaction rate forTIEs Customer Care
Ibegan my career managing large call
centres, says Jeanne Hentges, TIE
Customer Relations Director. Man-
aging such sizeable departments with
considerable volumes o incoming calls,
e-mails and customer communications,
not only showed me the value o smooth
support, but also the pitalls o call centre
agents who are orced to ocus on a
number o calls per hour, and extreme pro-
ductivity requirements. At TIE, we ensure
that every call is answered by a person, not
Since 1987, the St. Paul ofce o TIE Kinetix has been con-
ducting customer support, incident management, implemen-
tation and Managed Services or over 600 TIE customers per
year. With a handul o dedicated employees, this tremendous
undertaking is overseen by a sot-spoken support expert who is
keen to keep both customers and employees content.
by voicemail. There is no queue, no time
limits on calls or quotas to achieve. Every
incoming ticket gets addressed quickly and
comprehensively. We take a personalised
approach and work hard to partner with
our clients to fx any data transmission is-
sues as best we can.
A big advantage at this branch is the
close proximity o our interconnected
departments. Much o what TIE does is tai-
lored specifcally to our clients, and thats
shown in the act that development, pro-
duction, and service departments all work
together to service our customers many
needs. We all constantly make recommen
dations to each other to make the product
better. It doubles as market R&D and kee
our products up-to-date and nimble. This
is true or many o the departments at T IE
and its a huge advantage o working or
a smaller company. Wearing many hats
becomes part o your day-to-day work.
Happy EmployEEs mEans
Happy CustomErs As an industry,
customer support centres have had high
burnout rates and even higher turnover.
Troubleshooting, problem-solving and
managing the expectations o an upset
customer can be very demanding on a da
to day basis. This was not what I ound
when I moved to TIEs Service depart-
ment, says Hentges. What I ound was
that theres a deeper value in working
with people who know their product, an
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TIE~ 2/2010 ~ P21
BUSINESS INTEGRATION
had a hand in building and rebuilding it.
Lets ace it, our sta has been here a long
time, laughs Hentges. Gerry - 17 years,
Robert- 11 years, David - 10 years and so
on. This is a prized management situation
where we have a great technical support
sta that are excited about what they do,
have an excellent understanding o the
product and push ever urther to meet the
needs o the customers. They truly love
it. This is the secret to their success and
longevity here, as opposed to other service
departments in this industry. Its a great
crew weve got here.
partnErsHip In many ways, TIEs
Business Integration Platorm serves as an
extension to our clients EDI department.
And thats the eeling you get in much othe interaction between TIE customers
and their support representatives. This
also eects the interaction, trust and de-
pendency between TIE and its customers
year ater year. TIEs constant commit-
ment to this partnership keeps customers
EDI data and order processing secure and
is reected in the thousands o customers
that have trusted in TIE since 1987.
In an eort to gain an overview o how
TIE was perorming in the eyes o its
clients, a survey was sent to any customer
that had dealt with support within that
previous week. These results supportedmuch o the teams mentality and said a lot
about the training and proessionalism in
the support department.
94% o customers were satisfed or
extremely satisfed with TIEs support
technicians knowledge o TIE Products.
97.8% o customers were satisfed or
extremely satisfed with their interaction
with the TIE support technician (proes-
sionalism, politeness).
93.2% o customers had their issue solved
with the inormation/recommendations
provided by TIEs support.
These numbers reafrmed the ocus
on customer ser vice and the commit-
ment to making it better. Jeanne promptly
addressed any specifc concerns raised by
customers personally, proactively ensuring
that TIE was doing the right thing.
EVou In line with the evolving commit-
ment to bringing more improvements to
TIE customers, the eVision Optimization
Utility (EVOU) was created. This provides
additional diagnostic unctionality to help
them get the most rom their TIE Busi-
ness Integration system. Running the new
eVision Optimization Utility will give TIE
customers the inormation they need to
reduce operating costs as well as providing
improved responsiveness rom T IE, better-
optimised EDI processes and time saved on
recurring errors. Working with TIEs cus-
tomer care team will help customers avoid
costly inefciencies and time spent on
addressing the costs o repetitive errors in
researching, correcting and sending. TIEs
support is very proud o this new initiative.
tHE Jim HEnslEy award On 24th
January 2005, TI E suered a deeply per-
sonal loss when TIE support representa-
tive Jim Hensley passed away. To keep his
memory alive and to promote his belies
and values regarding customer service andTIE Kinetix, the Jim Hensley Proes-
sional Excellence award was created. This
award is given annually on the anniversary
o Jims death to a TIE employee who
demonstrates and practices the belies and
Youre stillthe best technica
support lineIve ever had
to call.
Actual Customer Quotes
Keep up the excellent support. Its nice
to talk to a person as opposed to being
routed through a phone system.
Im not sure when I last contacted
Technical Support, however the response
time and the service provided is always
excellent. Thank you!
The assistance rom your technical sup-
port was an immense help in getting the
job done!
Quick and perect answer to my concern.
TIE Customer
portal
Over the last year, TIE has made many
improvements to the ever-changing cus-
tomer portal. These updates include ash
video tutorials, support incident creation,
email and incident ollow-up orms as
well as a restructured look and eel. Many
more customers now use the portal. I
you do not currently have a portal login
and would like one, please request one
great job with implementing and train-
ing. Cheryl has a natural ability to walk
into a new customers site and walk out
with another happy Customer. Shes
demonstrated this time and again as our
lead trainer or Epicor implementations,
and has been instrumental in consist-
ently producing satisfed customers (who,
as a result, have served as reerences or
other prospects). Cheryls team members
in Consulting, Sales, and Customer Care
look to her or advice and eedback when
it comes to technical and process-related
questions. She has an innate ability to
assess issues quickly and comprehend the
customers implementation and training
needs. Historically, weve received ex-
tremely positive eedback on her abilities
as a trainer and consultant. Her easy-going,down-to-earth style, coupled with her
thorough expertise put both novice and
experienced EDI trainees at ease, provid-
ing the customer with confdence that
their needs will be met.
values demonstrated by Jim.
Jim would look at things rom the point
o view o the customer, and would as k
what we could do to make the product bet-
ter. This award reects his dedication. For
this award, TIE selects an employee who
goes the extra mile or our customers, who
works to deliver a better product, who goes
above and beyond their job description.The Jim Hensley award goes to a person
who strives to make TIE or any o our
products better.
tHis yEars award winnEr:
CHEryl tHEisEn In the words o TIEs
Vice President o Proessional Services,
Eric Hutchinson: Were happy to an-
nounce that this years winner is Cheryl
Theisen. Year ater year, she has done a
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Text Cees Steijger
Leatherfactory.nl factsFounded Started in 2009 by Leder International
Market share the only professional B2C online solution for
specialist leatherwear shops in the Netherlands
Forecast Further growth and market share in Europe
through white labelling.
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TIE~ 1/2010 ~ P23
eCOMMERCE
Haute Content
Selling clothes on the Internet requires its own solution
webshop solution for the ready-to-wear trade.
Leatherfactory.nl is a unique webshop that is fullydevoted to the online sale of top-quality leather
jackets for women, men and children. What makes
web shops that sell clothing so special is that the
correct size is all-important in ready-to-wear
clothes. So a lot of information has to be provided
in order to avert returns as much as possible.
Leder International offers its customers
the specialist clothing shops with threeoptions. The rst option is Stock Access,
the B2B option that provides access to the
collection. This enables retailers to order
products for the physical shop. The second
option is the Whitelabel B2C option for
retailers that have their own web shop
the option used by LeatherFactory.nl. This
option provides all the functionality for
extra sales without purchases. Thirdly,
there is the Stock Online B2B option
for retailers without a webshop that still
want to benet from the advantages of the
Internet. Examples of this include online
ordering in the physical shop. Severalspecialist leather shops have now chosen
one or more options.
FlexibilityAnd, of course, every
combination of options is possible, adds
Andre. Because the bottom line is to
make it easy for our retailers and their cus-
tomers. We want to provide them with a
very professional extra service without any
fuss so that the maximum result in terms
of sales and customer satisfaction can be
achieved. And Andre is already looking to
the future. After the Netherlands, we are
going to roll this approach out in Germany
and Austria and after that were going
further. The advantage of the TIE Kinetix
e-commerce approach is its exibility and
their international experience so we dont
With ourweb shop,we mustbe able to
provide theconsumerwith thetools for
experienc-ing the
product
Leatherfactory is a customer of the
wholesaler Leder International, whichis based in Venlo. This town in Lim-
burg is a logistical hub close to Germany
and with excellent connections to the Euro-
pean hinterland. Leder Internationals dis-
tribution centre is located nearby in Reuver,
from where this specialist in leather cloth-
ing distributes its products to the European
countries and to the Middle East and Africa
(EMEA). Leder International is a major
international player and Leatherfactory is
now the market leader in online leather
clothing. The company has its own design-
ers and outsources production to countries
such as China, Pakistan and India. Whenwe visited the companys headquarters
we could not fail to notice the enormous
number of leather swatches, neatly grouped
according to colour and type. Weve just
launched our 2010/2011 winter collec-
tion, explained Andre Kuijpers, manager
of Leder International. For us this means
the end of a busy period during which we
developed and manufactured the new col-
lections and showed them to our customers
at various international trade fairs. We used
the opportunity of the trade fairs such as
the recent one in Dsseldorf - to disc uss
our online vision and approach with our
distributors and retail partners.
The talks revealed that existing cus-
tomers have a great need of supporting
online services from Leder International.
The next logical step was to create a web
platform for retailers that could be used for
such things as White Labelling. Because of
the enormous growth in us e of the Inter-
net, existing customers also needed Leder
International to add an online sales channel
as an extra service for its customers.
Leatherfactory opted for the advanced
TIE Kinetix MamboFive Commerce Suite
SimplicityA primary
requirement is that the web
shop is easy to use, so that
you can proceed to the buy
button in three steps, for
instance, but it must also be
easy to pay and there mustbe bullet-proof procedures
for returning goods, says
Rob Westerhof of Leather-
factory.nl. For us theres
an extra challenge and that
is the product experience.
How do you add that? With
our webshop, we must be
able to provide the consum-
er with tools for experienc-
ing the product the leather
jacket of your choice and
so this means excellent
photographic material with
a zoom-in capability that
goes down to stitch-level
and a real catwalk where the
consumer can see a model
wearing the jacket. The re-
tailers that we do business
with are particularly im-
pressed with this so-called
haute content, and all the
more so because they can
implement this webshop in
their own house style as a
white label.
Theres something special about web shops that offer clothing for sale.
After all, when it comes to ready-to-wear clothing, aspects such as size
and the customers experience of the goods are all-important.
need to concern ourselves about using it locally or regionally.
We can continue to focus on our core business: offering fash-
ionable leather clothes in the EMEA. Fine. So what trends
can we expect to see next winter? I predict that tight lambs-
leather womens trousers will be a hit, says Rob Westerhof.
Although, surprisingly, warm cow-leather jackets will do
very well in the Middle East. Weve just received a large order
from Jordan. Clearly Leder International also has a large
amount of exibility in its collection.
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xxx
P24~ 2/2010 ~ TIE
BUSINESS INTEGRATIONTextCees Steijg
Champagne!Successful EDI roll-out in France
saging Portal from internal and externallocations in order to complete their task
IntegratIonAfter William Grant &Sons and Rmy Cointreau entered into
their joint venture in 2008, the need
arose to approach automation more ef-
ciently. They were working with SAP an
TIE Kinetix was given the job of admini
tering EDI between the existing SAP ER
environment and the systems of retail
partners. Furthermore, the EDI system
would have to rationalise messaging in
the supply chain. Whats more, in Janu
ary 2010 we started a new project focus
ing on the secure electronic processing
of invoices. One of our biggest retail
customers is also involved in this. In thi
way, we will improve our own efciency
and also help the customer to shorten
processing time. And our invoices will
be paid quicker. In the future, Lixir, sup
ported by TIE France, will connect mos
of its customers and suppliers to the TIE
Messaging Portal to create a B2B enviro
ment that fully meets all of the require-
ments that Lixirs business partners hav
set for messaging.
We use the
TIE Kinetix
MessagingPortal to
efciently
handle
about 5,000
messages
per month.
BusIness transactIonsWe spoke toAurlien Caulem, IT Director at Lixir, about
the opportunities provided by electronic data
interchange (EDI). Weve been working with
TIE France on automating our messaging since
2009, says Aurlien. We use the TIE Kinetix
Messaging Portal to efciently handle about
5,000 messages per month. These are mostly
messages between our partners and custom-
L
ixir is a joint venture between the
independent family-run companies
William Grant & Sons and Rmy
Cointreau. Lixirs headquarters is in Paris,
on the Avenue du Capitaine Glarner in the
suburb of Saint-Ouen. In this industrial
area between the Zone Industrielle Des
Dock and the Boulevard Priphrique,
Lixir rubs shoulders with some other
big names that have their French head-
quarters here, including Nokia, Danone,
Citron and Alstom. With a turnover of
192 million, Lixir occupies a strong po-
sition in the spirits market. Famous Lixir
brands include Grants, Glenddich, Piper
Heidsieck, Cointreau, and a lot more.
ers, as well as orders,
order documents, packing
notes and invoices. The
TIE Messaging Portal is,
exactly as its name sug-
gests, a corporate portal
for business transactions
with the outside world. All
internal applications can
be integrated with the TIE
Messaging Portal in order
to continue to effectively
control the transaction
processes. Externally,
all standards and com-
munication protocols are
supported by one and the
same application. Users
can log in to the TIE Mes-
Lixir is a major supplier ofchampagne and spirits in
France. For Lixir, electronic
messaging is of major im-
portance in its daily opera-
tions and communication
with its trading partners
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NEWS
TIE~ 2/2010 ~ P25
TIE has released verion 4.0 of the Translator. The Translator is TIEs any-
to-any translation program for business documents. Using the TIE Trans-
lator, businesses can translate their electronic documents to any type or
layout irrespective of the original (any-to-any). This not only optimises
ERP (Enterprise Resources Planning) business applications
but also improves integration with the software systems of customers,
suppliers and other partners.
New Translator
This event gathers the top IT &Consumer Electronics vendors
and distributors from more
than 80 countries in EMEA. The
regions largest e-tailers also at-
tended the event, reecting the
growing importance of online
sales within the EMEA channel.
DISTREE XXL is based on one
simple but powerful concept:
it brings high-level buyers into
productive contact with vendors
via 1:1 meetings.
This event turned out to be verysuccessful for TIE. We were able
to further strengthen our relation-
ship with CBS interactive during
the event by having joint meetings
to pitch the combination of CNET
content and the TIE Content Syn-
dication Platform, says Emile van
de Klok, managing director of TIE
International. The combined pitch
generated the interest of more
than 50 prospective vendors and
distributors at EMEA level.
TIE successful atMonaco channel event
Together with partner CNET Content Solutions (CBS Interactive)
TIE took part in the DISTREE XXL 2010 event in Monaco
(08-11 February 2010). DISTREE XXL is the premier event for
senior channel executives from across the EMEA region.
e-solution forthe clothing trade
Siebe van Ineveld has been appointed as a Senior Con-
sultant for TIE International. Siebe has come from ECi
(formerly e-Buzz) where he was responsible for Europe-
an e-Business projects. At TIE, he will strengthen the TIE
Kinetix reseller channel, focusing on the E-commerce
Platform and the Content Syndication Platform.
Siebe van Ineveld helps to
develop EMEA business
TIE has launched an advanced webshop solution for
the clothing trade. Leatherfactory.nl is the launching
customer for this new application of the successful TIE
MamboFive Commerce Suite. Selling clothing through
the Internet calls for its own solution. What makes web-
shops that sell clothing so special is that the correct size
is all-important. A lot of information has to be provided
in order to avoid returns as much as possible.
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P26~ 2/2010 ~ TIE
GADGETS
Behindthe cloud
Smart waveMean green performance
Plug-in
Apples iPad looks like a crossbetween an iPhone and a
Macbook. There is no physical
keyboard but the iPad does have
a virtual keyboard on the touch
screen. This is a handy feature
enabling users to run a modied
version of Apples iWork ofce
software package on the iPad.
The iPad is available as Wi-Fi
model and as model with
Wi-Fi + 3G.
With its SR1 concept car, Peugeot has decided to take a drastically
different course that represents the direction that Peugeots design
will take in the future. With its Hybrid4 technology which consists of
a 1.6L THP gasoline engine that sits at the front helping it produce
218-hp. The engine is mated to a rear electric-motor that produces an
additional 95-hp for a total combined output of 313-hp. With 4-wheel
drive and steering, this GT roadster is a foretaste of things to come
from the French company.
Kia has presented a concept for a plug-in hybrid. The Kia Ray
uses the lightest possible materials, good aerodynamics and is
powered by a small 4-cylinder1.4 petrol and 78kW electric en-
gine. Together, the electric motor and the petrol engine provide
an action radius of 1,200 km.
How did Salesforce.com
develop from a start-up in
a rented at to become the
fastest-growing software
company in less than ten
years? In Behind the Cloud,
Marc Benioff reveals the un-
told story of how Salesforce.
com went from an idea to
a billion-dollar business and
brought about an evolution
in the industry on the way.
Samsung has launched the Wave S8500
the rst telephone to feature its
Bada operating system and a brighter
super-AMOLED screen. This is the rst
cell phone to use the super-AMOLED
system which provides much better
readability in sunlight.
Sony Ericsson is releasing its Vivaz smartphone in a new pro-
version with slide-out QWERTY keypad. The built-in camera
can shoot HD movies at 720p and take 5.1 megapixel photos
Features also include UMTS/HSPDA, WiFi and GPS.
Vivazony
Touch me
-
8/2/2019 TIE Kinetix Magazine #2
27/28
who owns who?
Drive d Ct t acieve Ttal oerip f yur ERP.
The promise of your ERP solution was that it would keep you in the black. Instead, escalating
maintenance and licensing fees may mean youre seeing nothing but red. Demand more. Spend
less. And change the balance of ownership in your ERP relationship.
o yur ERP. Dt let it yu.
Lear at EpicrTCo.cm or call 800-997-7528. Get exclusive access to the
Epicor TCO Optimization Kit, featuring the 2009 Garter Magic Quadrat for Midmarket andTier 2-Oriented ERP for Product-Centric Companies report.
Copyright 2009 Epicor Software Corporation. Epicor and the Epicor logo are registeredtrademarks of Epicor Software Corporation. All rights reserved.
-
8/2/2019 TIE Kinetix Magazine #2
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www.tiekinetix.com/magazine
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TIE Kinetix empowers companies to improve their supply chain efficiency.For major processes like orientation, transaction and fulfillment, TIE Kinetix customers can streamline the exchange of
content and commerce with our premiere SaaS platforms-Content Syndication, E-commerce and Business Integration-all with
real-time analytics. By combining the power of the Web and the dynamic force of the TIE Kinetix solution, organizations can
now minimize energy and maximize their results.
About TIE Kinetix: TIE Kinetix provides customers solutions that will give them incremental changes to
enable significant changes in the way they perform their business with partners in the supply chain.
Implementation of the TIE Kinetix solutions will enhance productivity, increase revenue, and add to the
bottom line of our customers
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