TIDE Analytics - Scaling customer observation
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Transcript of TIDE Analytics - Scaling customer observation
TIDE Analytics provides user friendly data, analysis and insights by collecting foot traffics data for
retails and malls in real time.
Why do you need TIDE Analytics? (Scenario 1)
and they are usually in shopping malls.
Mark (40 years old) is the owner of a chain of
He has a total of !8 restaurants now
Mark is always busy.
Traveling between all his restaurants every day while planning the future of his business.
Mark’s business is doing fine but
he feels his restaurants could
do a whole lot better if he knew…
…how many daily passersby there are so he could maximize customer conversion. Gotta
catch ‘em all!
So Mark started to analyse the transaction
data but it wasn’t enough.
There wasn’t a record indicating how many passersby, how long his customers stayed and when they stayed longer.
He also couldn’t get much information about his customers’ behaviour as he is not always at the restaurants.
Then he searched for and tried several methods:
CCTVAssigning a person to do headcounts
(costly & trend shifts)
Use door counters
(inaccurate & only indoors)
He was frustrated and continued searching online.
He found TIDE Analytics and decided to give it a try
since it was quite !affordable and easy to
After a month of using TIDE Analytics:
he can see !how many customers he has, !how many passersby at each store,
exactly what time customers enter, the duration of their stay, !
and how many loyal returning customers he has.
Also, it all updates in real time!
Stay Time Bounced
With all these benefits that TIDE Analytics provides, Mark can easily analyse customer behaviour:
He discovered he was losing out on business during teatime despite the many passersby.
So he decided to do a teatime promotion and sales improved significantly.
What are the long-term benefits of TIDE Analytics?
Trends change as time passes, and some customers may have forgotten the restaurant.
Mark decided he needs to run a promotion so people can
remember his restaurants and come back for a treat.
The restaurants' sales drop gradually.
Mark looks back at his previous promotions through TIDE Analytics
and identified those that !!!!!!!
as it’s aligned to his current !promotion strategy.
brought back customers !(retention)
As a result, his new promotion is a success.
Extra feature to further engage your customers & gain
Mark has an app for his restaurants that
rewards his customers
So Mark decided to take advantage of !TIDE’s Beacon platform.
but it requires extra effort to get the
customers to redeem the points or promotion.
Go to counter !to verify please
With this, he can engage his customers by sending a welcome message through the app
the moment they walk in and immediately give them points
All this is possible using TIDE’s Beacon.