tiConf 2014 EU: App Store Optimization

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my slides from tiConf 2014 in Amsterdam about App Store Optimization

Transcript of tiConf 2014 EU: App Store Optimization

  • Amsterdam, June 29 2014 App Store Optimization
  • Mariano Glas Founder, Owner, Editor-in-chief Serienjunkies.de @murrayde +MarianoGlas marianoglas Mariano_Glas serienjunkies.de/humans.txtConference Apps for iOS & Android using Appcelerator Titanium App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde
  • The Problem 0,1% Apps 50% Downloads Amsterdam, June 29 2014@murrayde App Store Op*miza*on for iOS & Android
  • App Store Op*miza*on for iOS & Android No Standards No reliable data from Stores AnalyQcs There are more then two App Stores Rock the SERP ~50% all Apps => /dev/null CraZsmanship ASO Challenges: Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android ASO Challenges: No Standards Trial & Error your daily business! Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android ASO Challenges: No reliable data from Stores There are no reliable data on the Search behavior Search volumes Keywords * user behavior I would get suspicious if someone try to sell me these data Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android ASO Challenges: There are more then two App Stores App Store OperaQng system Version Device Country (localizaQon /specic adapQons) TranslaQon payment model (Free/Freemium/Pay) Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android ASO Challenges: Big Spending vs. Free Thinking Apple App-Store: 10-40k/day for Top 10 rankings vs. ASO / SEO / MarkeQng / PR Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android ASO Challenges: Rock the SERP Google search for a well known App* : 1. Website 2. Google Play App-Page 3. iTunes Smartphone App-Page 4. iTunes iPad App-Page 5. App im Windows Store * Google organic ranking. Privacy mode. Amsterdam, June 29 2014@murrayde
  • ASO Challenges: ~ 50% of Apps => /dev/null 50% of all Apps on the Apple App- Store are never ever downloaded. Not even by the coder * * Source: Studio von Adeven 2012 Amsterdam, June 29 2014@murrayde App Store Op*miza*on for iOS & Android
  • ASO Challenges: ASO is CraZsmanship A CraZsman needs Amsterdam, June 29 2014@murrayde App Store Op*miza*on for iOS & Android Plans Deadlines Tools
  • App Store Op*miza*on for iOS & Android Exploring the App Store Source: Mobile Media Report NIELSEN 6 % 10 % 11 % 34 % 40 % Search (40%) Friends & Family (34%) SERP/Website (11%) InApp Links&Ads (9%) others (6%) Amsterdam, June 29 2014@murrayde
  • Exploring the App Store: Beginer Source: Mobile Media Report NIELSEN Amsterdam, June 29 2014@murrayde App Store Op*miza*on for iOS & Android
  • Exploring the App Store: Advanced User Amsterdam, June 29 2014@murrayde App Store Op*miza*on for iOS & Android Source: Mobile Media Report NIELSEN
  • App Store Op*miza*on for iOS & Android Search the App Store: The 100% Rule 80 % 10 % 5 % 5 % Brand (5%) Function (5%) Inspiration (10%) Interest (80%) Source: Mobile Media Report NIELSEN Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Whats wrong with App Store Search?
  • App Store Op*miza*on for iOS & Android App Store Search: Fails Searching for Make App Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde http://4sj.de/aso0
  • App Store Op*miza*on for iOS & Android Search the App Store: Voice Search Amsterdam, June 29 2014@murrayde What about Siri? Im sorry but NO!
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Search the App Store: What about Siri?
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Search the App Store: What about Siri?
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Search the App Store: What about Siri?
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde App Store Search is broken!
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Source:Apple Appstore
  • App Store Op*miza*on for iOS & Android App Store Search: WTF! Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Source: Google Play Store DE Searching for Gas Prices
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Source: Google Play Store DE
  • Amsterdam, June 29 2014@murrayde App Store Op*miza*on for iOS & Android http://4sj.de/aso1 Fixing App Store Search:Automatic approach
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Mixed approach: local & ranking
  • Amsterdam, June 29 2014@murrayde App Store Op*miza*on for iOS & Android Amazons A9 Search Exec Benoit Dupin hired by Apple Mastermind approach
  • Commercial break: Banners suck App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Commercial break: Winning!
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Commercial break: System message!
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Commercial break: Uhm!
  • App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Commercial break: BEST AD EVER!
  • App Store Op*miza*on for iOS & Android ASO Basics App Name Keywords Categorie Publisher Name Support, MarkeQng, Help-URLs App-Type DescripQon LocalizaQon Icons Screenshots MarkeQng graphics Product Video Links directly to the store landing page Social signals RaQngs Reviews Downloads E-Mail MarkeQng Title Keywords Description Localization Icons Screenshots ProductVideo Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android You need App-Editor / App-Manager/ App-COC* * Chief Of Chaos Bild: CC2.0 Intel Free Press Amsterdam, June 29 2014@murrayde
  • App Store Op*miza*on for iOS & Android ASO Basics App Name / App Title iOS Google Play Store Name der App 255 Characters No limit ? OpQmizing Search 255 Characters 32 Characters OpQmizing Device 12 Characters 8+1 Characters 8+8 Characters Amsterdam, June 29 2014@murrayde
  • App Name vs. App Title App Store Op*miza*on for iOS & Android Amsterdam, June 29 2014@murrayde Source: iPhone device / Apple App Store Desktop