Tibet Pomade

Welcome To The Presentation Session of Strategic Marketing

Topic:The Promotional Activity For The Tibet Pomade

Subject:Tibet Pomade (a winter product of Kohinoor Chemicals Ltd.)

Objective:Implement difference strategies to recover the product from Declined Stage.

Group Members:

Introductory SpeechTibet Pomade is widely known as winter product for skin. It was still popular from few days ago among the beauty conscious people.

But unfortunately, now it is in declined stage. Because of less concern from the company on this product.

Beside this different foreign company take this as opportunity and snatching the position of the local products.s

ObjectivesAs you have been already known that Tibet Pomade is a declined product of Kohinoor Chemical Ltd. Our objective is recover it from this stage and make popular again.As our target market is BUBT, we have several plan to execute our promotional activity for the Tibet pomade.

Tibet PomadeTibet Pomade is produced by Kohinoor Chemical Ltd. as a winter product from 1956.

In its growth and mature stage it was the most popular and leading winter product in Bangladesh.

Tibet Pomade is a multi used product. Such as you can use it in hill for crack and scalp for strong hair as well as face for smooth skin.

Product DescriptionTibet Pomade is made from the contents added by Rose Oil, Pure Petroleum Jelly, Mineral Water and Refreshing Fragrance.At present, there are only big glass jar of Tibet Pomade which is 50ml is available in the market. But we have plan to bring more size of this product.Such as-Tibet pomade mini jar-30mlTibet pomade tiny jar-20mlTibet pomade chap stick-10ml

Product ObjectivesThere are different use of Tibet Pomade. By proper use you can be benefited Such as:

By using it, your skin will be more healthy, smooth. By using it, your dry skin will be supple and moisturized.By using it, your crack hill will be fixed gradually.By using it, your hair will be more strong to reduce hair fall.

PriceAt present, price of a Tibet pomade glass jar is BDT 45/- which is 50ml.

But you have already seen that we have planned to bring more size of product in future.

Those products are estimated as following as-The price of 30ml jar is 35tk.The price of 20ml jar is 25tk.The price of 10ml jar is 15tk.

Though it is a declined product but surprisingly available in most of the areas of Bangladesh.In Bangladesh you can find it your near by general and groceries store.

You can also find it in aboard, such as USA, UK etc. There Tibet pomade is can found in departmental store, shopping mall etc.

Beside this you can also purchase Tibet pomade through various website. Such as-http://webshopbd.comhttp://www.21food.com

Place

PromotionsAs we planned to make Tibet pomade popular again we done some promotional activities in recent few days.

For example,We have created advertisement, distribute leaflet, tag poster in BUBT campus, provide free use to the students and teachers.Beside this we have created a Facebook page to establish a communication between users and us.

Photos of class of Campaign

Tagging poster in campus:

Official Facebook Page of Tibet Pomade

Official Ad Film of Tibet Pomade

New Promotional Ad Film of Tibet Pomade

16

Future ProspectsOur future vision of this product is run a long way in the market and hold the position in the customers mind.Thats why we try to keep R&D and promotional program warm.You have already notice that we have found more use of Tibet Pomade already and most of them came from consumer after their use.We have also planned to bring more criteria of this product in future according to customers demand.

Strategy

As we have already told you that we have planned to make this product run long time in the market. Those are based on according some war strategy and tactics discovered by Sun Tzu.Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.So in war, the way is to avoid what is strong and to strike at what is weak.It is the business of a general to be quiet and thus ensure secrecy.

Thank you for staying with us.Have a healthy skin in winter with Tibet Pomade!