Thumb Tracker's Creative Plan
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Transcript of Thumb Tracker's Creative Plan
Roles● Client Marketing Director - Cindy Ramirez● Agency Account Supervisor - Jeanie Pham● Creative Director - Biruk Ameha● Creative Team - Nicole Dang, Alicia Cuadra-
Cutler
Creative Team
Thumb Tracker is a small tracking device that attaches to several objects and allows tracking of the objects using an app that functions on smartphones or computers.
Product Description
Target: ● Primary: Student (18 - 25)● Secondary: Working class (26+)Goals:Be the leader tracking device in
among the target market in the San Jose-Bay Area.
Marketing Goals
Create a television commercial approximate 1 minute long to show the Thumb-Tracker device in action and appeal the target market.
Advertising Plan
● Thumb-Tracker concept will portray a young woman and man losing their keys in a classroom.
● The girl does not have a Thumb-Tracker device, the boy does.
Creative Plan - Storyboard
● The boy uses Thumb-Tracker and finds his keys before she does.
● When the boy finds the girl he recommends the product by highlighting its benefits such as small-size tracker device and easy-to-use app.
• The creative team found actors and location to shoot the commercial.
• They exemplify the use of the device and app highlighting the benefits through dialog and visuals.
• Result TV commercial
Implementation