THUMB RULES SLIDES

8/7/2019 THUMB RULES SLIDES

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Presents


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THUMB RULES FOR WRITING


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Agenda

INTRODUCTION

THUMB RULES SOME EXAMPLES

CONCLUSION


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INTRODUCTION

Why good communication has become

so important today?

The reasons for this are:

Decreasing attention span of people

Too many things vying for attention

Too many mediums or channels of information

High levels of stress

Increased competition, where information is power.

[People today are suffering from information anxiety]

Effective information has to be:

Clear, Focused, Briefand available Quickly


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Contd

Who needs to be a good communicator? Every one -not just writers

Doctors, lawyers, engineers, scientists, software professionals, house wiveseveryone.

Why do we need good communication? To communicate a good idea well

To convince

To sell your idea

Even to get a pay rise from your boss or may be to just get out of sticky situation.It takes diplomacy with words. War are waged and peace is brokered only withwords.

Where is communication needed?

In written Oral

When does one suffer from bad communication ? When one is not clear in the mind about the idea


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Thumb rules for writing

Rule 1

Always use sub heads


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E.g.:1

Business Divisions of ABB Ltd (India)

ABB Power Technologies serves electric, gas and water utilities as well as industrial and commercialcustomers with a broad range of products, systems and services for power transmission, distribution andautomation. This segment manufactures world-class power transformers, high and medium voltageswitchgear, instrument transformers, high voltage capacitors as well as other products for high andmedium voltage applications.

The increased focus on power transmission and distribution, tariff rationalization, thrust on reduction ofT&D losses, sectoral reforms and unbundling of power utilities led to an increased demand for mediumvoltage products, power transformers etc. The Power transformers business was ramped up andcapacity enhanced to 400 kV range.

Power technologies accounted for 58% of FY02 revenues. It had a healthy increase of 56% in the orderinflow from this segment. The revenues from this segment grew at a significant pace (up 37.5% YoY)thus giving credence to the Asia Pacific growth potential.

ABB Automation Technologies blends a robust product and service portfolio with end user expertise andglobal presence to deliver solutions for control, motion, protection, and plant integration across the fullrange of process and utility industries.

The Automation Technology Products-division has commissioned 70 KA rectifier unit for HINDALCO and

this division has launched e-service and a full featured e-commerce website for its products. Automationtechnologies accounted for 35% of FY02 revenues. The segment saw an increase of around 35% inorder inflow.

ABB Oil, Gas and Petrochemicals supplies a comprehensive range of products, systems and services tothe oil and gas industries, from onshore and offshore exploration technologies to the design and supplyof production facilities, refineries and petrochemicals plants.


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Business Divisions of ABB Ltd (India)

ABB Power Technologies

ABB Power Technologies serves electric, gas and water utilities as well as industrial and commercial

customers with a broad range of products, systems and services for power transmission, distribution andautomation. This segment manufactures world-class power transformers, high and medium voltageswitchgear, instrument transformers, high voltage capacitors as well as other products for high andmedium voltage applications.

The increased focus on power transmission and distribution, tariff rationalization, thrust on reduction ofT&D losses, sectoral reforms and unbundling of power utilities led to an increased demand for mediumvoltage products, power transformers etc. The Power transformers business was ramped up and capacityenhanced to 400 kV range.

Power technologies accounted for 58% of FY02 revenues. It had a healthy increase of 56% in the orderinflow from this segment. The revenues from this segment grew at a significant pace (up 37.5% YoY) thusgiving credence to the Asia Pacific growth potential.

ABB Automation Technologies

ABB Automation Technologies blends a robust product and service portfolio with end user expertise andglobal presence to deliver solutions for control, motion, protection, and plant integration across the fullrange of process and utility industries.

The Automation Technology Products-division has commissioned 70 KA rectifier unit for HINDALCO and

this division has launched e-service and a full featured e-commerce website for its products. Automationtechnologies accounted for 35% of FY02 revenues. The segment saw an increase of around 35% in orderinflow.

ABB Oil and Petrochemicals

ABB Oil, Gas and Petrochemicals supplies a comprehensive range of products, systems and services tothe oil and gas industries, from onshore and offshore exploration technologies to the design and supply ofproduction facilities, refineries and petrochemicals plants.

Break text to add sub heads


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Rule -2

Do not mix negative and

positive aspects-

separate them


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E.g. :2Current Scenario

Financial year 02 continued to be a difficult year for the industry.

The index of industrial production grew by just 2.7%. This reflectedthe stagnation in investment activities during the year. This andcontinued delays in implementing several planned power projectsadversely affected profitability and production in the industry.However, a 3% growth in electricity generation in FY02 aided topcompanies like ABB, BHEL and Siemens in posting a turnaround infortunes in the later half of the year. The engineering sector'sperformance dipped in FY02. The slump in investments and eventslike September 11 and the Gujarat violence marred overallinvestment climate. However, in the Budget for FY 2003-04, reformsin the power sector continued. The rural electrification programmereceived a boost. ..All these measures are expected to have apositive impact on the power sector as well as companies whichderive demand from it.

This is positive statement

Followed by a negative

one

This again is positive


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Current Scenario

Negative prospects

Financial year 02 continued to be a difficult year for the industry. The index of

industrial production grew by just 2.7%. This reflected the stagnation in investment

activities during the year. This and continued delays in implementing several

planned power projects adversely affected profitability and production in the

industry.

The engineering sector's performance dipped in FY02. The slump in investments

and events like September 11 and the Gujarat violence marred overall investment

climate.

Positive prospectsHowever, a 3% growth in electricity generation in FY02 aided top companies like

ABB, BHEL and Siemens in posting a turnaround in fortunes in the later half of the

year. Also in the budget for FY 2003-04, reforms in the power sector continued.

The rural electrification programme received a boost...All these measures are

expected to have a positive impact on the power sector as well as companies

which derive demand from it.

Negative and positive facts

put in separate paragraphs


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Rule 3

Deal with one thought in one para

[Helps in labeling]


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E.g.:3

The last one and a half week of March was verydramatic for the Indian Rupee. In the first three weeks ofMarch the rupee traded narrowly around Rs 45.25, thenit suddenly shot up to Rs 44.12 on Monday the 29th ofMarch in the space of four trading days. While thisphenomenon is not uncommon for major currencies like

the USD/Yen and Euro/USD, it is very unusual for therupee. The RBI has always kept a tight control over theexchange rate. Some two to three years back, there wasa downward pressure on the rupeeHence, the RBIused to intervene occasionally to prevent rapid

depreciation of the rupee.

It is a new thought /can beseparated-[ earlier part of the para talksabout the day-to-day movement of the rupee,where as later part talks of role of RBI]


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The last one and a half week of March was very dramatic for

the Indian Rupee. In the first three weeks of March the rupee

traded narrowly around Rs 45.25, then it suddenly shot up toRs 44.12 on Monday the 29th of March in the space of four

trading days. While this phenomenon is not uncommon for

major currencies like the USD/Yen and Euro/USD, it is very

unusual for the rupee.

Controls by RBI

The RBI has always kept a tight control over the exchange

rate. Some two to three years back, there was a downward

pressure on the rupee. Although the government and the RBIused to favor a weak INR, they did not want depreciation of

the rupee to destabilise the real economy and financial

markets. Hence, the RBI used to intervene occasionally to

prevent rapid depreciation of the rupee

Break para / Add a sub head


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Rule 4

Keep sentences short


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E.g.:4

The rupee gained 27 paise in the last threehours of trading on the 26th to close at a

46-month high of 44.47, which saw

exporters in panic, selling off their future

dollar receivables to convert it into thedomestic currency.

entence is too long, break it up into two


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The rupee gained 27 paise in the last three

hours of trading on the 26th to close at a 46-

month high of 44.47/48. Exporters panicked,

and sold off their future dollar receivables to

convert them into domestic currency.

Break-up the sentence with a full stop


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Rule 5

Use minimum words orCut out

wordiness


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A sentence should contain no unnecessary words, a paragraph nounnecessary sentences.

a) Hydrogen is extensively

used for fuel purpose

b) Anand shut the door in a

hasty manner , chippingoff its paint

c) As per the predictions

made by Ovum Holway,

government IT spending

will grow from

..in 2002

to 2006

a) Hydrogen is often used

for fuel

b) Anand hastily shut the

door chipping off its paint

c) Ovum HOLWAY forecast

that Government IT

spending will grow from

in 2002 to 2006

Use one word for many


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Rule 6

Avoid Tautology


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E.g..6

During the past 92 years of history the

bank has faced many storms and

overcame many challenges. The bank

could successfully transform every threat

into business opportunity and excelled

over its peers in the banking industry.


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During the past 92 years of history the Bank has faced many storms and

overcame many challenges. The Bank could successfully transform every threatinto business opportunity and excelled over its peers in the Banking industry.

In the past 92 years or During 92 years of

history

Tautology


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Rule 7

Put statements in positive form- make

less use of negative


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Positive assertions add vigor to the sentence.

A use of not / less makes it colorless and hesitant

a) He was not veryoften on time

b) Canola meal is a high

protein feed foranimals, chiefly forcattle. Though it isalso used for pigs andchicken, but its lessvaluable for themwhen compared withthe cattle.

a) He usually came late

b) Canola meal is ahigh protein feed for

animals, chiefly forcattle. Though it isalso used for pigsand chicken, it is

more beneficial forcattle.


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Rule 8

Use pronoun for joining sentences- adds

to crispness


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E.g.:8

The soybean has got the tremendous

appreciation in the last eight years. In 1996 it

was grown on less than 20 percent of the field.

Soybean growth has resulted from US mainly

where soybean is an important crop. Soybean is

also the largest oil-seed crop in the world. Apart

from it this crop has other commercial benefits.

In US transgenic variety of soybean was grown

on more than 70 percent of soybean farms.

Repetition of soybean

can be avoided used

6 times


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Soybean, which was grown in less than 20%

of the field in 1996, has appreciated

tremendously in the last eight years. The

increase comes mainly from the US, where

transgenic variety is grown on more than 70

per cent of the farms. Soybean is also the

largest oil-seed crop in the world with many

commercial uses. [52 words]

Soybean used only two times


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Rule 9

Always use active voice


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Active Voice adds vigour, strength to the sentence.

When you say something strongly, it automatically becomes

brief.

a) Tariffs, that earlier offeredprotections to Indian capital goodsmanufacturers have beenremoved. Import duties on arange of equipment have beenreduced. Thus reduced tariff

barriers for imports and thevarious domestic tariffs coupledwith the high cost of capital inIndia puts Indian manufacturers ata disadvantage against overseascompetition.

b) Today customers are looking athybrid products where by their investment and protection needsare served together.

a) Indian manufactures are at adisadvantage against overseascompetition due to removal oftariff protection of domesticcapital goods against import,reduced import duties and highcost of capital in India.

b) Today, customers look for hybrid products, which servetheir investment and protectionneeds


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Rule 10

Avoid use of The unnecessarily


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Eg: 10

Privatization, reduction of the subsidy anddiversion of the money to the health andeducation sector, the spending showed

decline since 2001

As shown in the graph there is continuous tradedeficit for Myanmar and the trade deficit is

increasing, indicating the import dependency ofthe country and also due to climatic conditionswhich hurt the export of its key commodity, rice.


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Corrected

Privatization, reduction of *subsidy and diversion of *money to * health and education sector * spendingshowed a decline since 2001.

As shown in the graph, there is continuous trade deficitfor Myanmar and * it is increasing, indicating * importdependency of the country and also climatic conditionswhich hurt * export of its key commodity, rice.


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CONCLUSION

A good story tells us the truth about

its hero.

But a bad story tells us the truth aboutits authors.

- G K Chesterton


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Thank you

THUMB RULES SLIDES

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