The 16th Seoul Int’l Cafe Show 2017

Thu, 9 – Sun, 12 November, 2017Coex, Seoul, Korea

Concurrently Held with WBC2017

Seoul Int’l Cafe Show

Flowers bloom and bear the fruit to become a single bean on a coffee tree.

We sincerely roast beans and drip coffees for precious companion or myself.

With coffee, we talk, laugh, mingle, and sometimes argue.

The earnest discussions can be made to proceed very important business, in the warm atmosphere of coffee scents which relax the tension.

Coffee lets us enjoy the calm, the deepest, and find our dream to reach personal goals.  

Through the journey of the coffee from the hands of people in origins to ours,

Our countless thoughts are linked, hearts are shared, and finally we understand each other.

 

Just like that, coffee connects us and makes us one big world.

At the Cafe Show, we become aware and connected with each other making us one big world.

GlobalizationThe incomparable Business Platform of F&B Industry- The first and only exhibition officially supported by International Coffee Organization(ICO)

- Asia No.1 Trendy Coffee Exhibition

* 580 Exhibitors from 40 Countries, 150,730 Visitors from 76 Countries

- The Perfect Platform of Global Coffee Business

* Cafe Show Worldwide : Seoul, Ho Chi Minh City, Beijing, Shanghai

SpecializationGathering Point of Knowledge Exchange between Global Coffee Leaders and Professionals- Concurrently held with World Coffee Leaders Forum which share the knowledge of sustainable development

- Networking between Global Coffee Leaders and Professionals

- Promoting Industrial development through specialized program

CulturenomicsThe Place to Experience Global F&B Trend and Culture- On 2017, concurrently held with World B arista Championship which is the preeminent international coffee competition

- Conduct cultural marketing and give rise to new economic benefits by connecting industry to the culture

- Start and join Eco-friendly Campaign ‘THANK U, COFFEE’ to preserve the clean environment for coffee growing nations

5Seoul Int’l Cafe Show4 Seoul Int’l Cafe Show

SHOW OVERVIEWTitle The 16th Seoul Int’l Cafe Show 2017

Period Thu, 9 – Sun, 12 Nov., 2017 / 4 days

Venue Hall A, B, C, D, and Grand Ballroom(37,824㎡), Coex, Seoul, Korea

Organizers EXPORUM, Monthly Coffee Magazine

Scale 600 Exhibitors, 2,000 Booths

150,000 Visitors from 65 Countries

Exhibit Items Coffee, Tea, Beverage, Bakery, Ice-cream, Raw Material,

Machine & Equipment, Chocolate, Appetizer, Dessert,

Cafe Interior & Consulting, Franchise & Start-up

Certification UFI(The Global Association of the Exhibition Industry) approved event

Int’l Endorsed Exhibition by MOTIE(Ministry of Trade, Industry and Energy)

Concurrent Event

※ The Korea Coffee League and The World

Coffee Battle will be held with the

different schedule and location,

due to host World Barista Championship.

Coffee Training Station

Wilton Contest Korea

Cherry’s Choice

Coffee Science Lab

Experience Zone

Educational Program

Competition Korea Barista Championship

Korea TEAM Barista

Championship

Cafe Show Experts Seminar

World Coffee Adventure Seminar

Coffee Talk / Brand Talk

Official Supporter

Supporters

Bolivia, Brazil, Colombia, Costa Rica, Cote d'Ivoire, Czech Republic, Dominican Republic, Ecuador, El Salvador, Ethiopia, Guatemala, Honduras, India, Indonesia, Kenya, Mexico, Philippines, Poland, Rwanda, Vietnam

Media Partners Fresh Cup Magazine, Coffee T&I, Beanscene Magazine, Global Coffee Report,

21food.com, GRAM, Perfect Daily Grind, Coffee TV, Barista Magazine,

Coffee and Tea

Concurrent Event Master of Cupping

Master of Brewing

World Latte Art Battle, WLAB

World Signature Battle, WSB

World Coffee Aroma Battle, WCAB

Signature

MOC Emblem Design

C O F F E E S E N S AT I ON

MASTER OF CUPPING

C O F F E E S E N S AT I ON

MASTER OF CUPPING

KTBC Emblem Design

KOREA TEAMBARISTA CHAMPIONSHIP

COFFEE SYNCHRONIZE

KOREA TEAMBARISTA CHAMPIONSHIP

COFFEE SYNCHRONIZE

KOREA TEAMBARISTA CHAMPIONSHIP

WBC 2017

After being acknowledged for its success of 15 years,

Seoul Int’l Cafe Show becomes the official host event of World Barista Championship 2017.

The World Barista Championship(WBC) is the preeminent international coffee competition produced annually by World Coffee Events(WCE). 

The hosting of WBC 2017 in Seoul is truly meaningful as it has been 10 years since WBC was first held in Asia(Tokyo, Japan).

Each and every year, WBC becomes the center of attention by all coffee lovers as national baristas from over 60 countries.

As a representative coffee event in Asia, the Seoul Int’l Cafe Show is expected to attract a large number of coffee industry professionals from throughout the region.

Title World Barista Championship 2017

Date Thu, 9 – Sun, 12 Nov., 2017

Venue Hall D, Coex, Seoul, Korea

Organizer World Coee Events (WCE)

Host Seoul Int’l Cafe Show

Scale 3,000 visitors from over 60 countries

(Competitors, Coaches, Supporters, and sponsors)

The “World Cup of Baristas”, World BEST coffee communities’ festival is coming to SEOUL!

The “World Cup of Baristas”, World BEST coffee communities’ festival is coming to SEOUL!

The “World Cup of Baristas”, World BEST coffee communities’ festival is coming to SEOUL!

World Coffee Leaders Forum 2017

Title The 6th World Coffee Leaders Forum

Date Thu, 9 Nov. ~ Sat, 11 Nov., 2017

Venue Coex 3F Conference Room

Organizer World Coffee Leaders Forum

Organizing Committee

Scale 1,500 Delegates from 50 countries

Language English, Korean

Program Official Program

(Opening Ceremony, Welcome Reception)

Academic Program

(Plenary Session, Intensive Session,

Technical Session,

World Coffee Adventure

Session, Special Session)

Tour Program

(Coffee Business Tour, Seoul Night Tour)

Global Knowledge Sharing Platform

for Professional Coffee Industry

World Coffee Leaders Forum is Asia No. 1 coffee forum

where over 1,400 coffee people from 40 countries

can discuss the trends, issues, and problems of the coffee industry

with globally respected coffee scholars and experts.

There is a wide range of topics dealt in sessions including the one

for people seeking to start cafe business.

Payment Information

T. +82-2-6000-6687 F. +82-2-2051-3326 E. info@cafeshow.com H. www.cafeshow.com

Application Period

General Application

By 28 July, 2017

Early Bird Application

By 31 March, 2017

Procedure

STEP 1

Fill-out the online application form at Cafe Show Website, print and send the

Signed version by email.

Deposit Balance payment (remaining 50%) By 28 July, 2017

STEP 3STEP 2

Wire-transfer 50% deposit to secretariat

within 1 week of submission

2017 Exhibitor Notification Since concurrently held with ‘World Barista Championship(WBC)’ on 2017, the portion of exhibitor space and sponsorship program will quickly meet the deadline than usual. Please be noted and make a decision for booth participation as soon as possible.

* Additional Option : Corner Booth(2 sides open) 300USD/Booth (Only available for exhibitors who register less than 3 booths)

Booth Type 1 booth = 3x3 = 9sqm

Category Raw Space Shell Stand Premium Booth

OfferedService

Space OnlyExhibition Space

+Basic Construction

Exhibition Space+

Wooden Construction

Price USD 2,400 / Booth USD 2,800 / Booth USD 3,000 / Booth

Booth Type

Discount Program

Category Early-bird Number of Participation Booth Scale

Contents by 31 March, 2017 A. Re-participationB. 5 times/5 years

(2012-2016)More than 10 booths

Discount USD 240/Booth USD 72/Booth USD 168/Booth USD 48/Booth

Additional Facilities

PARTICIPATION GUIDE

Classification Unit Price Classification Unit Price

Electricity-Single Phase 220V-Three Phase 220V-Three Phase 380V

Daytime : USD 60/KW 24H : USD 80/KW

Compressed Air USD 200

Telephone-International Option

USD 200 LAN USD 200

Water & Drainage USD 200 Visitor Registration System USD 250

Procedure Bank Transfer (USD only)

Account No. 650-007890-109

Bank Korea Exchange Bank(World Trade Center Branch)

Beneficiary EXPORUM INC

Swift Code KOEXKRSE

12 Seoul Int’l Cafe Show

SPONSORSHIP PROGRAM

Your potential customers will gather at one place! Be prepared to grab eyes of 150,000 international visitors at Seoul Int’l Cafe Show.

Shine a Light On your Brand!

Special Sponsorship Program

- Worldwide representative coffee specialized exhibition with 16 years history – Cafe Show

- The MUST-ATTEND arena to catch the latest information and knowledge, World Coffee Leaders Forum

- Where all the world-best baristas and coffee communities come together in one place - WBC 2017

Seoul Int’l Cafe Show is the right place and the best opportunity to promote your brand toward world-wide coffee professionals.

Be hurry to secure your chance to spotlight your brand at this tremendous trade place.

Official Event

Country/

Company of the Year

B2B Party

Entrance Signboard

Lobby Concourse Banner

Registration Desk

Exhibition Hall

Big Size Banner

Exhibition Hall

Ceiling Banner

Sponsor Logo Insertion

at

Visitor Badge

Invitation

Directory

Show Guide Book

Merchandising

Present

Souvenir

Advertisement at

TV

Radio

Newspaper

Magazine

Online Weblink at

Website

Newsletter

Facebook

Instagram

Application

On-site Promotional

Materials

Printed Promotional

Materials

Official Promotion Gift Media

Online/ Mobile

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rve th

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10) C

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cellatio

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ace w

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n se

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ht afte

r makin

g

the d

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the E

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cance

l particip

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the to

tal num

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f bo

oth

once

the ap

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n an

d co

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as been

sub

mitte

d, th

e fo

llow

ing

penalty

will b

e p

ut u

po

n th

e e

xhib

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be p

aid w

ithin

15 d

ays o

f cance

llation to

the o

rgan

izer. P

articipatio

n fe

es alre

ady p

aid

shall b

e take

n fo

r the p

enalty

. Sho

uld

that am

ount n

ot b

e su

fficient, th

e d

iffere

nce

must b

e p

aid an

d an

y e

xcess am

ount sh

all be re

turn

ed

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PE

NA

LT

Y R

AT

E:

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cellatio

n o

r Red

uctio

n o

f num

ber o

f bo

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until M

arch 3

1, 20

17: 5

0%

of to

tal particip

ation fe

e

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cellatio

n o

r Red

uctio

n o

f num

ber o

f bo

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from

Ap

ril 1, 20

17 ~ Ju

ly 2

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% o

f total p

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n fe

e

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n o

r Red

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n o

f num

ber o

f bo

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ly 2

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f total p

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n fe

e

Article

11) SU

PP

LE

ME

NT

AR

Y

When n

ece

ssary, th

e O

rgan

izer sh

all hav

e th

e rig

ht to

issue su

pp

lem

entary

reg

ulatio

ns in

add

ition to

tho

se in

the T

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MS

AN

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gulatio

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d in

structio

ns sh

all be b

ind

ing

on th

e E

xhib

itors. T

he E

xhib

itor sh

all ob

serv

e th

e C

OE

X R

ule

s and

Reg

ulatio

ns..

Article

12) A

RB

ITR

AT

ION

OF

DIS

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S

Any d

ispute

s, diffe

rence

s or q

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ns arisin

g h

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after b

etw

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rgan

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d th

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g th

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ction o

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TE

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ND

CO

ND

ITIO

NS

FO

R E

XH

IBIT

ING

or th

e rig

hts an

d liab

ilities o

f the p

arties th

ere

to sh

all be se

ttled

in acco

rdan

ce w

ith th

e C

om

mercial A

rbitratio

n R

ule

s of

the K

ore

an C

om

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rbitratio

n B

oard

. The v

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ove arb

itration sh

all be fin

al and

bin

din

g u

po

n b

oth

.

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