The importance of a collective approach in delivering a thriving visitor economy
Thriving in the Expression Economy
Transcript of Thriving in the Expression Economy
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#ufx2016
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RON TITE
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THRIVINGIN THE EXPRESSION ECONOMY
@rontite • The Uberflip Experience • August 25, 2016
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THERE HAS TO BE ABETTER WAY.
2005: Death of Pope John Paul II
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2013: Appointment of Pope Francis
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THERE HAS TO BE ABETTER WAY.
IT’S NOT ABOUT THE THING.
IT’S ABOUT THE STUFF ON THE THING.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
THE EXPRESSIONECONOMY
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THERE HAS TO BE ABETTER WAY.
YOUR CUSTOMERS ARE MORE CREATIVE
THAN YOU ARE
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THERE HAS TO BE ABETTER WAY.
PEOPLE USED TO VOTE WITH THEIR WALLETS NOW THEY VOTE WITH THEIR TIME
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THERE HAS TO BE ABETTER WAY.
DON’T TAKE THE SCENIC ROUTE
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
IDENTIFTY YOUR TIME SUCKING MAGGOTS
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THERE HAS TO BE ABETTER WAY.
CORE
SKIN
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THERE HAS TO BE ABETTER WAY.
BE A REBEL WITH A CAUSE
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
BRANDS HAVE TO BE MEDIA PROPERTIES.
MEDIA PROPERTIES HAVE TO BE BRANDS
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THERE HAS TO BE ABETTER WAY.
CONTENT ADVERTISING
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THERE HAS TO BE ABETTER WAY.
CONTENT ADVERTISING
THE CONTENT SPECTRUM
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
I DON’T CAREABOUT YOUR VALUES
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THERE HAS TO BE ABETTER WAY.
“ ”…TO OFFER ATTRACTIVE, SAFE AND ENVIRONMENTALLY SOUND VEHICLES WHICH CAN COMPETE IN AN INCREASINGLY TOUGH MARKET AND SET WORLD STANDARDS IN THEIR RESPECTIVE CLASS.
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THERE HAS TO BE ABETTER WAY.
“ ”…TO OFFER ATTRACTIVE, SAFE AND ENVIRONMENTALLY SOUND VEHICLES WHICH CAN COMPETE IN AN INCREASINGLY TOUGH MARKET AND SET WORLD STANDARDS IN THEIR RESPECTIVE CLASS.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
MATT LACHAPPA
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THERE HAS TO BE ABETTER WAY.
YOUR STORIES ARE MORE IMPORTANT THAN YOUR DATA
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THERE HAS TO BE ABETTER WAY.
BE CANADIAN
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
HONESTY TRANSPARENCY
+
TRUST
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THERE HAS TO BE ABETTER WAY.
TRUST IN BRANDS
2014: 62%2015: 47%
The Edelman Trust Barometer, 2016
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
ADD VALUE
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THERE HAS TO BE ABETTER WAY.
AND SOLVE MYPROBLEM
SHUT UP
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
SHOW SOMESKIN
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
BE A ROCK STAR
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73
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
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THERE HAS TO BE ABETTER WAY.
THANKS@rontite