Threesides - Social media usage for government - "What's going on(line)"
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Social Media – What’s going on(line)? Department of Innovation, Industry, Science and Research August 2010 Todd Wright
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Transcript of Threesides - Social media usage for government - "What's going on(line)"
Social Media –
What’s going on(line)?
Department of Innovation, Industry, Science and Research
August 2010
Todd Wright
A note for newbies
WARNING: Social marketing may be
hazardous to your marketing health and
time (but its pretty inexpensive otherwise).
Social Media – a quick history
• http://www.youtube.com/watch?v=sIFYPQjYhv8
Survey Results
• An internal online survey was conducted within
the Department of Innovation, Industry, Science
and Research into personal use of social media
and attitudes towards social media
• 73 people responded to the survey
• Approximately 90 people attended the session in
person.
Aust. Avg 36%
Understanding
social marketing
Social marketing
People connecting
with people using
technology
Traditional Marketing Communications
One to Many to some
Social Media Marketing
One to some to many
1. Twitter had 800,000 Australian visitors in June 09, up from 13,000 in June 08 (607% increase)
2. 3 out of 4 Australians online visited a Socially enabled site in June 09
3. Facebook led as the most visited (now more than 6 million)
Social marketing is not just for the
Americans (or kids)
Aust. Avg 53%
The ‘three sides’ to social marketing
• Build your network - LISTEN
• Engage with your community - PARTICIPATE
• Track and analyse - EVALUATE
LISTEN
PARTICIPATEEVALUATE
LISTEN: How to find the chatter
We all have 2 ears and 1 mouth...
GROW BIGGER EARS...
PARTICIPATE: Create the message
• Identify tools – facebook, youtube, twitter,
flickr, trip advisor
• Create a message
• Distribute
• Monitor
• Rinse, lather, repeat.
EVALUATE
• Track your feedback
• Analyse the content
• Respond and React to the outcomes
The Tools
The National gallery of Australia had a challenge – to accurately and quickly
communicate the waiting time for entry into masterpieces from Paris Exhibition
The answer was to use twitter as an NGA queue watch. This communicated
realistic entry times and showed people it didn’t take “4 hrs to get in”.
www.wordpress.com
www.blogger.com
Anyone can blog and become a content publisher. This is creating a shift in
The ownership of the message away from the media and into the public sphere.
Linked In is a professional networking and CV tool. Many businesses are using
this for socially enabled recruiting.
Forums
Website
Result
Pathway to purchase
Want more information
Threesides can assist you in developing a
social media workplace policy, in-house
training or setting up a social media
communication campaign.
Todd Wright
www.threesides.com.au
