Threep presentation SXSW Restaurants 2013

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Three people, one button, endless possibilities

description

Threep is a mobile application that rewards users for having shared experiences in real life. It is consumer interactive and participatory, with real time consumer relevance, adding value to your brand, building sales with incremental group size, and leveraging Micro groups for Macro results. Threep also incorporates gamification principles through its rewards program, incentivizing usage by allowing users to unlock better rewards and discounts the more they Threep.

Transcript of Threep presentation SXSW Restaurants 2013

Page 1: Threep presentation  SXSW Restaurants  2013

Three people, one button, endless possibilities

Page 2: Threep presentation  SXSW Restaurants  2013

Why go mobile? Mobile is growing Smartphone shipments for 2012 at 700.1

million units, up from 490.5 units in 2011 (increase by 43%) 1

Majority of U.S. mobile subscribers now on smartphones (50.4%) 2

Projected Compound Annual Growth Rate (CAGR) of 37% for smartphone users worldwide between 2010 and 2016 3

Mobile is already here Food and Restaurant top industry for

early mobile tech adoption 4

43% of all mobile users use smartphones to obtain/view restaurant information 5

38% of mobile users indicate a smartphone influenced a choice to make a restaurant visit 6

Sources:1. http://mashable.com/2013/01/28/apple-android-smartphone-shipments/2. http://blog.nielsen.com/nielsenwire/?p=316883. http://www.prepaidmvno.com/wp-content/uploads/2012/10/millennialmedia-smart-october-2012.pdf4. http://mashable.com/2012/06/14/mobile-adoption/5 & 6. The NPD Group – Custom Survey for Domino’s Pizza, June 2012 Report

2011

2012

Compound Annual Growth Rate: Smartphone Users

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Sources:1. http://knowledge.wharton.upenn.edu/article.cfm?articleid=3186#.URwNc1ihkPA.email2 & 3. http://www.telmetrics.com/mobile-path-to-purchase-study-restaurant-searchers/

Why go mobile?

30%of Smartphoneusers convert immediately

60%while more thanof Smartphone users convert within the hour2

High Conversion Rate Key Reasons for Visiting Restaurants after Mobile Search (Smartphone

users)3

65%

48%

27%

Location/proximity:

Price:

Good reviews:

Threep gives people a deal at nearby restaurants!

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What is Threep?

Threep is a mobile application that rewards users for having shared experiences in real life.

Promotions are based on 3 or more people demonstrating they are together at the same place and/or time (known as “Threeping”).

The reward can be any digital content (coupon, mp3, video, etc.) but is often a retail discount.

A tiered rewards program allows users to unlock better rewards and discounts the more they Threep.

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Users “Threep” a promotion by patronizing a participating retailer in a group of 3 or more and hitting the Threep button on their mobile devices at the same time.

A “snapshot” is taken of the users’ time, location, and selected promotion, which is compared to the Threeps of others on the user’s Threep contact list to look for two or more matches.

If the matches are found, a success message is sent to the user’s mobile. A QR code (or link to online content) is simultaneously generated and delivered to the user which is used to collect on the promotion.

Promotional codes are verified by each retailer using a specialized Retailer App installed on each retailer’s mobile device (smartphone or iPad).

Threep Process

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The Retailer App verifies the QR codes that users present to redeem a Threep promotion. It runs on any smart device (iOS or Android) and is utilized at the POS terminal.

The employee scans the user’s QR code using the camera on the smart device. The QR code is then displayed as verified (or rejected if no longer valid). Once a QR code is verified, it is marked as such in our database and cannot be redeemed again.

Retailer is billed by Threep for number of redeemed (verified) QR codes. For Mass Threeps where QR codes are not utilized, Retailers are billed by number of users who Threep within the prescribed time window.

Retailer App

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Threep Fee Structure

Retail Threep fee $0.15 per redeemed Threep. Fee is applied when Retailer scans user QR code with Retailer App.

Retailer App Device Retail businesses are responsible for acquiring a device to run the Retailer App. Easiest option: iPod Touch for approx. $190 ($0.66/day for 1st year)

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Retailer Benefits1. Increased traffic

Customers who would typically visit as a single or couple are incentivized to invite at least 1 other person to join them.

2. Customer loyaltyAs long as customers visit in a group, they can Threep the same promotion over and over. This encourages repeat visits and loyalty to your business.

3. Personal data Retailer is provided with personal data (age, gender, other promotions Threeped) for each user who redeems a promotion through Retailer Dashboard.

4. Minimal costThreep fee ($0.15) designed to allow reasonable profit for each redeemed promotion even after discount.

?$

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More than any other factor, of consumers report that

dining with friends contributes to a fun,

exciting restaurant experience3

35%

Restaurant website

30%

Facebook

25%

Google ad/offer

22%

Groupon

20%

Yelp

17%

Urbanspoon

15%

Restaurant Email/Text

Digital discounts

Mobile review &discovery

application

Smartphone Sites Influencing Restaurant Visits: % Influenced visits1

combines digital discounts with mobile as the best option next to Facebook

Why Threep?

Sources:1. The NPD Group – Custom Survey for Domino’s Pizza, June 2012 Report2. http://www.usatoday.com/story/tech/personal/2013/02/15/internet-tv-super-cocoons/1880473/3. http://blogs.technomic.com/why-eat-out/#.URwxo6VBOvZ

69%gives people incentive to get out and dine with their friends in your restaurant!

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Marketing Plan1. Partner retailers

Signage in all locations offering retail promotions

2. Online campaign• Viral video in development• Board connections to M&C Saatchi

and SEO organizations• Social networking sites (Facebook,

Twitter, etc.)

3. User marketing Users incentivized to introduce app to friends through rewards program

4. Public Interest ArticlesArticles relating to use of technology in building and maintaining healthy social connections

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Management Team• Darren Conley (founder) – CEO & President

– Innovative entrepreneur from the tech generation– First entry into mobile tech business space

• Hesham Salah – Senior Vice President & Director, Operations– Extensive career blending strategic planning, international business development and marketing (iBDM), project

management, and market research– Current CEO of Group IEG in Dubai

• Ash Narain – Director, Investment– Read law at the Symbiosis Law School, Pune - a leading Indian law school– Has formidable networks and relationships with bankers, investment bankers, and private equity professionals across North

America, Western Europe, Asia and the Middle East through Directorship of Jeopardy Christ Mediations• Rowan Schaaf – Director, Marketing

– Director of Technology & Innovation at Hypermedia Group, NZ– Former Executive Director of Digital at Ogilvy, NZ– Former Managing Director at Terabyte Interactive Ltd, NZ

• Dr. Shane Reti – Director, Innovation– COO for the Division of Clinical Informatics (DCI), an affiliate of Harvard Medical School in Boston– GP and Dermatologist, with degrees and diplomas in Obstetrics & Gynecology, Philosophy (Ethics), Accounting, and

Management & Operations• Pete Maher – Chief Financial Officer

– Harvard MBA; Former CFO of Magico LLC, International Consolidated Minerals, and Hilo Hattie– Marketing & Licensing Manager at Walt Disney (Asia); Senior Auditor for Levi Strauss & Virage Logic

• Steven Johnson– Food Industry Expert– Restaurant, Grocery & C-store “Fresh Food Marketing & Positioning expert” with Foodservice Solutions®– Currently spearheading our efforts to develop retail partners in the restaurant industry in the USA.

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The AskAsking for minimum $2mill for first round of funding

Equity to be negotiated based on investor added value

Funds to be used for:1. First hires• 2 Engineers for in-house Software

Development Team • 2 full-time members of Retail

Development Team

2. Establishment of Tiriam Head Office

• Office to be based in Silicon Valley area

3. Marketing Expenses• Development of video

and print materials

Exit StrategyPotential Acquisition Offers from:1. Facebook• Unique social networking

features• Much needed mobile income

streams

2. • Mobile income streams• Competing in social

marketplace with Facebook

Possible IPO after:• Active user base of 30 million

plus reached• Annual revenue in excess of

$500 million

$

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Three people, one button, endless possibilities

©2013 Tiriam, Inc.

Contact:Darren Conley - CEO Tiriam, Inc.

[email protected]@FoodserviceSolutions.us

www.threep.comwww.tiriam.com