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APRIL, 1963

40EMODERN

eieccrnic IAmeire rien1Pr

STAFF:

DONALD J. MARTINPublisher

CSEA Press Secretary

WM. J. "BILL" GUINNEditor

SIMON NATHANSONManaging Editor

FRANK BURNSBusiness Manager

MORRI OVSEYArt & Cover Director

GRAYCE KENNEDYClassified Advertising Director

CSEA EDITORIAL ADVISORYBOARD AND OFFICERS

PresidentCLAIRE W. LANAM

Vice -PresidentRALPH JOHONNOT

SecretaryKEN PRESTON

TreasurerPAUL E. FORT,

BOARD OF DIRECTORSZONE A

Darrell Petzwal, 1627 19th St., Sacramento, Calif.ZONE B

Claire W. Lanais', 2466 Shattuck Ave., Berkeley, CalifWesley C. Keys, 2014 No. Main St., Walnut Creek, Cal

Ralph L. Hoy, 912 A Street. San Rafael, Calif.ZONE C

Kenneth Preston, 4137 No Eldorado, Stockton, Calif.ZONE D

Russ Hamm, 4612 Soquel Dr., Soquel, Calif.ZONE E

George Morgan, 1616 E. Tulare, Tulare, Calif.ZONE F

Ralph Johonnot, 1817 W. Verdugo Ave., Burbank, CalEmmett Mefford, 16820 Foothill Blvd., Fontana, Calif.

Don Reed, 9107 Honey Ave., Los Angeles, Calif.ZONE G

Paul E. Fort, Jr., 1546 30th St., San Diego, Calif.

BOARD OF DELEGATESChairman

RON M. KEALEY1657 E. Colorado St., Pasadena, Calif.

Vice -ChairmanEARL CAPP LOUGHBORO

2460 E. Main St., Ventura, Calif.Secretary

VIRGIL GAITHER4305 Eagle Rock Bird., Los Angeles, Calif.

Legal AdvisorA. Anastasi, Commercial Bldg., San Jose, Calif.

CALIFORNIA STATEELECTRONICS ASSOCIATION, INC.

KEITH KIRSTEINExecutive Director3300 Watt Ave.

Socrarnnto 21, Calif.482-0706

Modern Electronic Service Dealer is Published Monthlyat 2930 W. Imperial Hwy., Inglewood, Calif. Phone:755-5261 by Associated Publications. Controlled circu-lation postage paid at Los Angles, Calif.

VOL. 2, NO. 12

APRIL, 1963

FEATURE ARTICLES11 The Story of California's Iron Monstor by Iry Tjomsland

14 How To Talk Antennas to Your Customers (part II Ghosts)

by Robert D. Raynor

15 A Tiger By The Tail by Fred H. O'Kelley, Jr.

DEALER NEWS7 Delegates Meeting A Succss, Numerous Topics Discussed

7 Fresno Chapter Goes All Out For Telethon

7 Zone "B" Changes Meeting Date

7 Keys, Hoy and Lanam Re -Elected To CSEA Board

7 CSEA Chapters Welcome New Members

9 San Diego Chapter News

INDUSTRY NOTES21 Jerrold Units Consolidate, New Name: Jerrold -Taco

21 W. A. Mansfield Appointed Ad Promotion Manager

21 Kiesub Corp. Shows Sams Series

22 Kwikheat Develops Soldering Iron

22 Technirama '63 Attendance up 600% over '62

22 Sales Promotion Launched by RCA

DEPARTMENTS4 Letters to the Editor 17 Stolen Merchandise Report

8 President's Message List

6 Editorially Speaking 18 New Products

22 Classified Ads

COVERPictured on this month's cover is Miss Judy Tjomsland (now Mrs. E. M. Orme and living onthe Island of Guam) looking over California's "Iron Monster.'' This was the first picture takenof the set that was responsible for many Californian's first look at color Television.

LETTERS TOTHE EDITOR :

Dear Don:Claire just turned your letter of the 3rd,

re your not always receiving, or failing toreceive, material from this end for MESD .that is. from ACTRA.

Frankly, I'm grateful for the informationyou sent. Some months ago I sent the changein address to our addressograph outfit. I na-turally thought the change had gone through.The Zone stuff, of course, I address here inmy office.

I have just phoned and given instructionsto our mailer to fix the new plate, if he hasn'talready.

As you know, I have mailed ACTRA stuff,as witness your printing the story on distribu-tor cooperation in your September 22nd din-ner -dance, so you have only been missing themeeting and minute mailings.

I have fine comments from many of ourboys on your magazine . . . and I'd like tohand along compliments from myself. Am still,incidentally, working on the idea of a fullpage of editorial material, and hope shortlyto get on with it.

Philip M. Fisher, Exec. Secty.A C T R A Chapter, CSEA

Editor's Note: Thanks Phil . . . furyour kind words in connection withMESD. I only sent the mis-addressed en-velope along to point out that oftentimes we did not receive this material andwe wanted to carry the Zone and ACTRAnews. You have always been most co-operative anti I look forward to your"Northern California" news page withinthe near future.

THE 23RD PSALM (REVISED)January 23, 1963

Dear Mr. Martin:I enjoyed reading your 23rd Psalm (Re-

vised) in the January 1963 issue of ModernElectronic Service Dealer. Others also mightwant to be in on this literary masterpiece.

Accordingly, we would appreciate receivingpermission from your organization to use this"bit of nonsense" . . . and very close to thetruth . . . in any applicable situations.

Thank you!Cordially,POMONA ELECT. CO., INC.Carl Wm. Musarra

LEE DEFOREST FUNDJanuary 24, 1963

Dear Don:I read with great interest, one of the letters

to your "Letters to the Editor" pieces in yourJanuary 1963 issue. My wife's father, JohnColby Kitchin, was a classmate of Lee De-forest, and I must say classmate because Iknow it was one or two years on either side,hack East, and was an admirer of Mr. De-forest. I personally would like to contributeto any fund that you people have set up,or will set tip in the future, as mentionedin this letter in the January 1963 issue.

If I can be of any help, please contact meand I will do everything I can to facilitatethe fund.

Very truly yours,Frank R. SestanovichDistrict ManagerDistributor Products Division

(Editor's Note) : We certainly appreciatethese comments and are looking forward tohearing from other interested people. Your

letter will be kept on file and if the pro-gram has enough interest we will let youknow.

NOTE FROM AESCJanuary 23, 1963

Dear Mr. Martin:Thank you for printing the article on

"Price versus Quality" in the December issueof MESD. In this AESC newsletter I wouldlike to talk about specifications. You mighttitle this "Specifications-Part 1," as in thenext newsletter I will give you some impres-sions about what happens to specificationsafter a job starts.

At the present time the Association ofElectronics Systems Contractors has a per-manent committee on specifications. We arehoping to soon have the major manufacturerswork together with our Association on specifi-cation writing.

SPECIFICATIONS-Part 1Generally speaking specifications in MATV

work are a mess. Some specifications arewritten by people who obviously know noth-ing about RF signal distribution. Somespecifications are written by those who wouldfavor one make of equipment over others,even though the other equipment would onlydiffer slightly in details. Some specificationsare rather loose . . . example: "TV antennasystem with related equipment by others."

Some specifications say absolutely nothingbut indicate television outlets on the draw-ings. On the other hand I have seen specifi-cations so tightly written that you practicallyhad to be a red-headed woman to make theinstallation.

It is our opinion that it is the responsi-bility of the specification writer to writespecs that ratify several requirements.1. That the specs should be easily under-

standable by qualified bidders.2. That responsibility (amount and by whom)

for the system be spelled out.3. That the results of the installation shall

be tied down very specifically includingminimum readings to be made after theinstallation is completed.

1. That specifications shall not favor onemanufactured product over another that isreally equal.

5. That the length of the warranty periodhe spelled out.

6. The method of distribution should not behindered (within boundaries).

Richard E. Linebarger

Dear Sir:We have read with great interest your edi-

torial article in your March issue entitled"Caution to Sound and Antenna SystemDealers".

There is a possibility that in the future wemay consider becoming an "Electronic Con-tractor". We would appreciate any help youcan give us such as advising us as to thecosts and qualifications necessary for becom-ing an "Electronic Contractor".

Thank you very much for your attention.J & S Television Co.B. R. Shuster

This editorial seems to have generated agreat deal of interest and we hare re-ceived several other requests in regardsto a Electronic Contractor License. Wewill try to get more information and re-view it as soon as possible in MESD.

Dear Don:As you can see from the letterhead, I've

made my entry into the repping business. But,while I'm still cleaning up a few odds andends at Sencore, I thought I would take thisopportunity to thank you for the wonderfulcooperation you gave me despite the some-times adverse conditions. If there is any way

I can be of help to you in the future, pleaselet me know.

Thanks again, Don, and perhaps if you arecoming in for the show in May, I'll have thechance to see you then.

Edward FlaxmanOur best wishes Ed.

Dear Don:The only way I can think of to thank so

many people for their help at the PETSHOWis in a letter to the editor and since you spentthree days in our jointly operated booth Iwish to thank you also for all your time andefforts. A special thanks to Ron Kealey formaking our State of California Chapter mapwith the blinking lights indicating each chap-ter and the work of Hugh Wilkins and theofficers in Zone F, working well into theevening prior to the opening. Also a bigthanks to all the members who spent timein marring the booth from Friday to Sunday.The three hour shifts were provided by RonKealey, Jim Williamson, Harry Kiyomura,Doug Bryan, Don Reed, Hugh Wilkins, VirgilGaither, Ray Murphy, Norm Shannon. JimScarborough, Howard Singer and Mac Mo-tonaga.

Ralph Johonnot,Chairman PETSHOW

The fellows did a real fine job Ralphand you too are to be congratulated formaking this one of the best organizedparticipations ire hare had at PETS.

Dear Sir:Please send me two subscriptions to your

magazine Modern Electronic Service Dealer.We especially like your new Technician Sec-tion by Iry Tjomsland.

Thomas BakerWe are certainly pleased to learn thatyou are enjoying our new Techniciansection. Starting next month this will bedevoted to color and will carry specialarticles on color on a monthly basis. Ifyou ever hare any suggestions as to whatyou would like to see in MESD pleasedrop us a note.

Dear Don:Bud and I appreciate the mention in this

month's Magazine and hope that it will dosome good towards solving his problem.Thanks.

George Perry,Kiesub Corp.

Happy to see you're reading MESD . . .let us k whenever we can be of helpto any dealer.

Dear Sir:Will you please add my name to your mail-

ing list for Modern Electronic Service Dealerand please send me the Replacement tubecode expiration dates for 1963.

Emery Francis,Chula Vista, Calif.

Thanks for your note Emery and, bynow, you hare probably seen the 1963tube replacement chart that ran in ourMarch Issue. We have had many requestsjar this information and I feel sure itwill be published on an annual basis . . .probably March of every year.

Don Martin:1. Just a note to say Thanks for every-

thing that you have done to date for PETSand for CSEA! You're doing a good job andI hope all your dedication pays off in the wayyou want. 2. Blood sweat and tears is thepay off which all of us must accept now . . .but I'm sure good work such as yours willbring greater regards thru continuous service.

Regards,Cap Kierulff

APRIL, 1963 5

eieccor__hie( VICE dearziLer

EDITORIALLY SPEAKINGDON MARTIN

STATE LICENSING BILL

We recently received a report from our Executive Secre-

tary Kieth Kirstein in regards to the licensing bill and its

progress. According to Kieth, "The licensing program is

proceeding as well as can be expected at this time. In all

such dealings there is a great deal of give and take. and we

have been in daily contact with those most actively involved

in our proposals. One bill, which has already been intro-

duced, is not our bill, and while we do not consider it to

be adequate or desirable in itself, we are attempting to

merge its better features with our proposal. We are making

good progress in convincing some of the more influential

people here that our proposals are in the public interest and

that our bill should be supported by these people. and we

hope, by the administration. We are now concentrating on

preparing a good "road bed" for our bill so that when the

time comes it will have a clear track. This may not be the

way of big and flashy publicity, but it is a necessary ingre-

dient of success in what we have been striving for over the

past years."

ADD ON ELECTRONIC CONTRACTORSLICENSING FOR SYSTEMS

Since our recent article warning dealers about operating

and installing antenna and sound systems without an elec-tronic contractors license we have received numerous letters

and calls requesting further information. Since that time wehave learned that if you bid and win a job THROUGHT AGENERAL CONTRACTOR you do not need a license since

you are operating under his license. On the other hand. if

you hid a job direct and the cost is over $100 you can becited for operating a business without a contractors license.This pertains ONLY TO NEW CONSTRUCTION and doesnot involve installations in existing structures. The procedure

for obtaining an Electronic Contractors license is the sameas any other building contractors and information can beobtained through your local State office.

YELLOW PAGE MISTAKES

There has been a lot of comment from all over the state

in regards to the new yellow page directories that still con-

tain business advertising without the address. In discussing

these apparent "slip-ups" we have been assured that every-

thing will be in order by the time the next directories are

ready to be issued. It was explained that in some cases. where

contracts are placed for more than one directory at a time.

these ads are sold many months prior to the issue date and

mistakes can occur. However. every precaution will he taken

to insure against these mistakes in the future.

LETTER FROM FALLON NEVADA

A few weeks ago I received a letter from Max A. Piper.

Captain, USN and Commanding Officer of the U.S. Naval

Auxiliary Air Station in Fallon. Nevada. You may recall,in the March Issue of MESD. we reported a conversation

with Mr. Bud Pritchard of Bud's TV in Fallon where hestated that he was in competition with naval personnel. In

the letter from Captain Piper he stated that. "Mr. Pritchard's

allegations made several months ago were thoroughly in-vestigated by official naval and air force personnel and the

results submitted to the Navy Inspector General in Wash-

ing, D.C. You may be interested to know that not a singleallegation was found to be true nor did any of the otherFallon TV repair businesses concur with Mr. Pritchard's

statements or complaints." I want to assure the Captain and

Mr. Pritchard that MESD does not wish to become the mid-dle man in this controversy. However. I do know of in-stances where service personnel did participate in outside

businesses and can not understand why Mr. Pritchard would

want to "manufacture" such an idea and feel there must be

a basis for truth. On the other hand. we have not received

any comments in regards to other instances and do not know

whether or not Mr. Pritchard has received any commentsfrom other readers following the publishing of our editorial.We hope that any mutual problem will be resolved to every-one's satisfaction.

6MODERN ELECTRONIC SERVICE DEALER

dates dealer news programs

FRESNO CHAPTER Delegates Meeting A SuccessGOES ALL OUT Numerous Topics Covered

FOR TELETHONThe Fresno Chapter of t I t recently

went all out to help the Cerebral Pal- \Telethon. Starting from scratch IIIchapter members obtained user 20 T\installed them as "monitors throughoutthe auditorium, hooked up a special an-tenna system to insure top reception andrevived the praise and gratitude fromeveryone connected with the show.

Over 2.000 feet of feed line wasnecessary for the installation and threefine distributors came to the rescue toprovide this material. Inland Electronic-.Mid -Cal and Jack C. Arbuckle Co. .11ipitched in without a hitch and insistedon providing anything else the lneeded to complete the arrangement.

The Telethon itself was a real mad-house especially near the end but to showtheir appreciation the station ran aCSEA spot. with the "bug" just as theyhit the $50,000 breakthrough.

In addition to setting up the systemthe chapter kept a man on duty at alltimes in case of a breakdown. This typeof community spirit and CSEA spirit iscertainly conunendable and is indicativeof the type of work being done, not onlyin Fresno, but all over the State byCSEA chapters.

Zone B Changes

Meeting DateThe Zone Council of CSEA at

their last meeting moved to change theirmonthly meeting date to the second Tues-lay of each month which will make the'next meeting of the group on April 9thin San Mateo.

This move was made in order to bettercoordinate the aclivites of the Zone andthe reporting action to Modern Elec-tronic Service Dealer. In the past, newswould arrive after closing dates andwould then be over six weeks old beforeit would be in print.

The recent Board of Delegates meeting in Fresno proved to be one of the best

held in recent years and a great deal was accompli,.hed.

Zone "F" To OpenOffice About July 1

Zunt Council of CSEA ap-prii,(1 a plan that would establish azone office. Recent discussions, in re-gards to a dues increase in order to fi-nace such an office. have produced a de-sire for such a facility lint, it was felt.the funds would not be available untilJuly 1.

KEYS, HOY ANDLANAM RE-ELECTEDTO CSEA BOARD

Mr. Wes Kex-. \fr. Ralph Hoy andMr. Claire Lanam were re-elected at therecent Zone "B" council meeting to rep-resent that zone as members of the Cali-fornia State Electronics AssociationBoard of Directors.

All three of these gentlemen will com-plete their present year on the Board inJune and will take on the duties onceagain. Wes Keys represents WalnutCreek. Ralph Hoy from San Rafael andClaire Lanam of ACTRA. on the ZoneB Council.

CSEA ChaptersWelcome NewMembers

Four new members join CSEA duringthe past few weeks and we want to wel-come them to the organization.

Joining from the northern part of theState was Wayne's TV of Sacramentoand from the southern part of the State:Fremont Electronics of So. Pasadena.Whiteys TV of Whittier and D and BRadio -TV Co. of Los Angeles.

With over seventeen chapters in atten-dance, delegates listened to a report byPresident Claire Lanam in regards torecent Board of Directors action, thestate of our present licensing laws, there -payment of loans made by differentchapters to the State during the lastlicensing hid and the progress beingmade in regards to the law suit filedagainst CSEA by a Sacramento Servicefirm.

It was his belief that we are closerto a licensing bill today than ever be-fore and that important news should bebreaking very shortly. That our Stateoffice was working extremely hard tobring about a successful hid during thislegislation period and that everyoneshould be encouraged with the work be-ing done.

Mr. Lanam also was pleased to an-nounce that funds were now availableto re -pay all chapter loans made severalmonths ago plus interest and that theAssociation was in very sound financialcondition.

Individual chapters reported on theprogress of their particular group withspecial note taken of several successfulcolor schools.

Certain by-law changes were madeduring this session and others taken un-der committee consideration. The con-troversial resolution that would call fora general convention each year was de-feated for lack of complete informationto new delegates. Because of this. it wasreturned to committee and scheduled fora re -hearing on June the 8th at Fresno.

Board of Delegate officers were alsoelected and include: Ron Kealy as Chair-man. Cap Loughborro as Vice Chairmanand Virgil Gaither as Secretary.

APRIL, 1963 7

MODERN

e r_r_ oaersice dealer

PRESIDENT'S MESSAGE

The Wheel of FortuneAs we go along in life. it is not all a

bed of roses. even those born with a"silver spoon in their mouth" are sub-ject to the whim of Lady Fortune. Wego into business with the hope of ulti-mate success in providing us with themeans that is necessary for our way oflife.

Again Lady Fortune gives us good(lays and bad days. She may smile andit is all sunshine, but no matter howLady Luck is. nothing is ever won with-out a lot of sweat and trouble. Fortunesare not made in a day and the Lord took6 days to make heaven and earth andall there is there -on. It is only by look-ing back over the years that one cangreat strides of improvement.

Some may steal our thunder tempo-rarily. but the important people knowwho is really the prime mover and theywill come hack to us. Maybe othergroups will claim to be the originators.but they can only fail. unless we furnishthe brains and labor to promote thatwhich we want in our field of endeavor.

I have noticed steady improvement inmembership, a much greater number ofreal down-to-earth ideas. The Delegatesare not just for By -Law manipulationbut to amass information for study ofour general policies.

Our finances are in the best shapethey have ever been, as has been pre -

CLAIRE W. LANAM

dieted and it is shown by our HomeOffice we are financially sound. all notesare being paid this month.

The office with the aid of our assistantExecutive Director Darrell Petzwal andthe able and excellent leadership ofKeith Kirstein has enabled CSEA. byfollowing the correct policy to bring ouraffairs in order. rapidly and efficiently.Keith has spent his own money andmuch time to bring our issues to a suc-cessful culmination and there is no onethat can match his dogged determinationto aid CSEA. A faithful ethical Execu-tive Secretary who will never be matchedin our group again for many a year:and a man completely above the pettysquabbles of any small time degrader.

Let us all join in congratulating our-selves on what we have accomplishedsince several years ago. The great ques-tion now is the registration Bill and theSuit. It is impossible to say much, toomuch can be misconstrued and this coulddestroy all chances of success.

But have faith in our leaders, we areprogressing rapidly. Don't wait to swellthe War Chest fund, lets do it now whenwe need it the most. Many thanks tothose who have already given. Let's geton our toes and Go for our final goal.As former President Franklin Rooseveltsaid. there will be lots of Blood, sweatand tears. There will be lots of work.

EDISCO TO HOLDHIKOK SEMINARAT TOWN HOUSE

Edisco of San Francisco will host aHickok Seminar at Del Webb's TownHouse in Downtown San Francisco onApril 10th at 7:30 p.m.

According to Fred Hohrbeck, "at thismeeting dealers will have an oppor-tunity to see the latest in Hickok testequipment as well as listen to an out-4tanding speaker direct from the Hick-ok plant in the east."

Refreshments will he served and alldealers in the area are invited to at-tend.

Styles and EngelmanMove to New Quarters

le- and Engelman, Inc. well knownSan Leandro Distributor has just movedto new and larger facilities at 25354Cypress Street in Hayward.

The new building is over 10.000square feet and there is over one acre offree parking. It is located just off theNimitz freeway.

A Letter From TheAttorney General'sOffice Views AB 1359Dear \II. Martin:

I thought I would call your attentionto what was undoutedlv an inadvertenterror in the March edition of ModernElectronic Service Dealer.

In discussing the dealer workshop ses-sions of the Pacific Electronics TradeShow. I am quoted as saying. "Therewill he a licensing law.- In fact mystatement on that subject was that theAttorney General would support somelegislation in the television and radiorepair field. I also predicted that legisla-tion of some nature would pass at thissession. I was careful to avoid limitingmy comments to licensing laws.

Since that time an approach to theproblems of fraud in the television re-pair has been made in a bill introducedby Assemblyman Anthony C. Reilensonof Beverly Hills and co-authored by 14other Assemblymen. It would seem thatthe approach taken in this bill, AB 1359,will solve a major part of the problemwithout the expense of an administrativeagency and a statewide stall' of investi-gators.r .

This law will give local police depart-ments. who are the closest to this prob-lem. the teeth they need to crack downon fradulent operators and at the sametime it will constitute inter-ference with private enterprise as com-pared with other proposals which havebeen made in the past.

Sincerely.STANLEY MOSK.Attorney GeneralBy VINCENT W. THORPEDeputy Attorney General

NEWS NOTESFROM PASADENA

The Pasdena chapter of CSEA. underthe leadership of president Bob Kealey.will present a series of technical pro-grams, similar to the Calibration ofTest Equipment program held recentlyby the chapter. over the next fewmonths. It is felt that this type ofchange of pace will attract new mem-bers and will keep the old timers com-ing hack.

On Saturday evening. \larch 30th.the Pasadena chapter t ill install itsnew officers for the next year. The'vent, to he held at the Huntington -Sheraton Hotel, will see Bob Kealey_ in-stalled as the new president along withBill Lawler as 1st Vice President; Ches-ter Sheppard as 2nd Vice President;Lee Lopez as Secretary and Bill Schir-ding as the new Treasurer.

A note of interest is that Fay Doyleof this chapter is taking it easy inHawaii.

8 MODERN ELECTRONIC SERVICE DEALER

CHAPTER OFFICESSAN DIEGO # 133318 Idlewild Way

274-2320San Diego 17

NORTH COUNTY # 18930 S. Santa Fe Ave

Vista, Calif.

California State Electronics Association

SAN DIEGO NEWS

NEXT MEETING

CHAPTER 13

To Be Announced

CHAPTER 18

TO BE ANNOUNCED

VOL. 2, NO.7 APRIL, 1963 Editor: ED FORT, JR.

Possibility of A NationalAssociation of Associations Viewed

By ED

It is with mixed emotions that I viewour participation in the national associa-tion effort. Admittedly there are manygood reasons why a national organizationmust inevitably come into being. I forone am one hundred percent in favor ofit. However, a national association ofassociations can be only as successful asits individual state association,. For ifthe state groups fail then so does thenational. Therefore it behooves us tostudy this national program from every',Hole angle. To find what to expectfrom a national association let's firststudy the report from the Purpose andAims Committee. The following is alist compiled at the organizational meet-ing last January.

1. To unite all state electronic seryice associations in a common bond.

2. To acquire. to preserve and dis-seminate valuable business andservice information to state asso-ciations.

3. To establish a national liaisonbody for the service industry.manufacturers and governmentalagencies.

1.. To maintain the highest possiblestandards of the electronic serviceindustry.

5. To creake and maintain a friendlyatmosphere within the electronicservice industry.

6. To encourage training programs.7. To establish standard, and defini-

tions for the service industry.8. To establish and inform the public

of fair service policies.Now this is certainly a very worth-

while and legitimate program and I'msure we would get no argument on thatscore. True, most of these things we arealready doing on a state level. However.being national does add a little extraprestige and authority. To do thesethings a strong central organization withan extremely capable executive secre-taryy is mandatory. It was noted at thismeeting that the lack of these qualitieswas the principle reason for past failuresin this area. e can presume then from

FORT

this analysis that these mistakes will notbe made again.

This then brings us to the part ofthe problem that disturbs me. Financing. . . 850.000 a year would be a veryconservative estimate on what it wouldcost to staff and maintain an office.This is based on the barest minimum ofessentials. It was also noted at this meet-ing that there were at least 3.000 in-dividual members represented. Thisamounts to approximately- 81.50 permember per month. But let's. for the sakeof argument. use the figure suggestedby the representative from Iowa: atleast 81.00 per member per month. AsI mentioned earlier. a national associa-tion is only as strong as the individualstate associations. It would therefore fol-low that any action not in the bestinterests of C.S.E.A. would not be bene-ficial to the industry as a whole.

Let's see then if we can support anational organization without jeopardiz-ing our own position. Presently our duesare 82.50 per month per member. Withthis money we had planned to maintainan office, a secretary. anti an executivedirector. Six months ago it was deter-mined that we were unable to affordthis program anti as a result our execu-tive director was taken off salary andpin on a $100 a month retainer fee. Itwas hoped that with this decreased over-head we would be able to return to agood financial condition. Economy wasthe key word for all operational ex-penses. And yet after six months of thisoperation we are still functioning on amonth to month basis. Our reserves arenon-existent. This then can lead us toonly one conclusion. To support a na-tional association we must increase ourdues by at least 50%.

The question we must ask ourselvesthen is this. Will the advantages of anational alliance be of a sufficient magni-tude to offset the detrimental effects ofincreased dues? Lately a number ofchapters as well as zones have been con-sidering an increase in dues in an effortto strengthen their local situations. In

MORE BOWLERS NEEDEDAnyone who would still like to bowl

or to sponsor a team and has not yetdone so. contact Keith Snyder at Wick'sTV. The address is 3215 Adams Are.and the phone no. is 282 2731. Keithis making all arrangements as to time.place, and type of league. This is a won-derful opportunity for lots of fun. Don'tmiss it.

More Junk SetsWanted For Schools

Most of the senior high schools haveresponded to our offer of supplying usedelectronic components for their use inshop projects. Any shop that has somejunk sets of any kind ITV. radio. recordplayer. etc. I. please call the CSEA officeand tell Trudy where they are and howmany you have. We will make all thearrangements for pickup.

CHAPTER 18FAMILY NIGHT

Chapter 18 is holding another FamilyNight at the Little Bavaria in Del Maron the 20th of April. and all CSEA mem-bers are invited. There is a special ii:vi-tation to all members of Chapter 13. Thefood anti fun are both excellent. Don'tmiss it.

most cases these deliberations haveevoked considerable resistance. I feelfairly certain an increase in state dueswould meet with this same resistance.Therefore we must be prepared for aninternal struggle if we proceed withthis program. Is this in the best inter-ests of C.S.E.A.? I don't think so.

I want to say again that I believe anational association is inevitable. How-ever. timing is the important ingredientto success. Let's first contribute all ourenergies and resources toward strengthening our state organization. And letthe other state associations do likeise.Then, with this solid base to work ironsuccess would be assured. Let's not makethe mistake of trying to build from thetop down. This is seldom successful.unless. of course, you're digging a grave.

INDEX NO. 83%

APRIL, 1963

G -E reporter, Roland Kempton,makes the rounds withindependent service dealers

0 ELECTRONICS

No callbacks to for Jim Liston, thanks

to his in -warranty failure of less than 1%

with G -E SERVICE -DESIGNED receiving tubes

"In this business, a reliable replacement tube canmake you look like a hero . . . a callback due toin -warranty failure gives you a black eye, andwastes time and money. So, it's real simple, whyI use G -E SERVICE -DESIGNED tubes in almosteverything that comes into the shop. I can't affordcallbacks."

Jim Liston is the owner of SOUTH CITY TV,South San Francisco, Calif. G -E SERVICE-DESIGNED "universal" replacement tubes helpprotect his profits-and his reputation. Here arejust a few of their typical high -reliability features:(1) Rhenium -tungsten heaters increase tube reli-

ANDREWS ELECTRONICS1500 W. Burbank Blvd., Burbank

TH 5-3536

MILLERS RADIO &TV SUPPLY, INC.

530 East 8th St., Oakland, Calif.TE 4-9185

ability up to 4% times. (2) Three- and five-plyplate material provides uniform heat conductionand radiation. (3) Straight -sided bulbs give moreuniform heat dissipation. (4) Tapered pins preventsocket damage; save time. (5) Tubes are inter-changeable in all sets. General Electric Company,Distributor Sales, Electronic Components Divi-sion, Room 1743, Owensboro, Kentucky.

P -ogress /s Oar Most /mpor/ant Product

GENERALCONTACT ANY OF THE FOLLOWING

KIESUB CORP.311 W. Pacific Coast Hwy., Long Beach

HE 6-9697

WESTERN RADIO &TV SUPPLY, INC.

1115 Ircia Street, San DiegoBE 9-036'

DISTRIBUTORS:

COOK ELECTRONICS210 E. Hardy St., Inglewood

OR 8-7644

WHOLESALE ELECTRONICSUPPLY

265 So. Laurel( Ventura, MA 8.3163209 W. Cannon Perdido. Santa Bartara.

WO 5-5238

ELECTRIC

JACK C. ARBUCKLE CO.2349 Kern St., Fresno, AM 4-6555

500 East 19th, Bakersfield, FA 5-5816

EDISCO, INC.5901 Mission Street, San Francisco

JD 6-7087

The Story of California's

IRONMONSTER

The tempo of Color talk picked up in mid 1953. Follow-ing the short-lived CBS Color Wheel approval in 1950 mem-bers of the industry had worked together to produce a "com-patable" system and gradually the impression developed thatthe FCC would approve the new standards about Dec. 17th.

At that time I was working for the Burbank division ofDean Electronics of Long Beach. under Andy Futchik.branch manager.

In our efforts to provide something more than an extradiscount on tubes we had conducted a series of informa-tion meetings on such subjects as Scope Interpretation,Alignment, and Sweep Systems, and it was natural that wewould think of devoting a meeting to information on thenew color system. I am sure if either Andy or I had knownwhat would follow the decision to hold that meeting wewould have had reason to hesitate!

As soon as I started to plan material for the meeting Irealized that I knew almost nothing about the new colorsystem. Much of the material which had appeared hadbeen of a publicity nature and certainly not very helpfulin a technical presentation.

In this position I turned to the man who had always beenthe solution to such a problem, Pete Pedersen. A few daysafter I mentioned the project he showed up with a nice fatbook entitled "A Review of NTSC Committee Findings."and he started to outline the points of the new system.

In two or three nights of reading he had digested thematerial in the book and presented a working outline of thetransmission and receiver operation of the new system.

It was immediately apparent that we had not only all thematerial needed for one meeting, but also enough for manymore monthly meetings.

In addition, since the book contained a complete sche-matic of the industry receiver we realized that we mightbuild a color demonstrator to follow up the theoretical lec-ture material.

Andy and I discussed the problems of developing ademonstrator. We naturally felt that the color tube andsweep system would he the main hurdles.

Walt Lessing and Ed Mann of RCA were contacted andit was determined that a Color CRT and Sweep ComponentKit were in the L.A. warehouse. For obvious reasons these

By

IRV. TJOMSLAND

could not be sold until the FCC formally approved color,but we were assured that we could depend on delivery ifthe FCC took favorable action. Wth this promise we de-cided to launch the project.

PRELIMINARY PLANPete and I were quite sure that we could rework a black

and white receiver for the RF, IF, and Sync functions.With the Sweep Kit we planned to build from scratch, andimprovise on the balance.

About this time Larry Vickers of Bell Radio offered tofurnish a black and white chassis, and somehow he and hisbench man Armond Rea located the RCA T-100 Pete andI had felt would be most suitable for this portion.

Pete undertook a custom alignment project, and by apply-ing every bit of his experience he was able to adjust coupl-ing, capacitance, and resonance to a point where the overallresponse curve closely approached the ideal as outlined inthe manual. This was to remain stable for several years,and never caused a moment's trouble.

The Vertical sweep was rebuilt to the new standards andthe horizontal and video systems removed. A cathode fol-lower was installed to couple the video to the color process-ing system.

About this time I received a call from Glenn Gossard,in charge of Quality Control at Standard Coil. He said,"When you build that color set you are going to need aset of inductances. We 'just happen' to have a complete setof experimental units that you can have." I hadn't realizedit, but when he brought in the kit there were more thanfifty different items, including peaking coils, convergencecontrols, hand -pass couplers, traps, and many other asso-ciated items. I am sure this kit reduced our working timeby 50%. and I hadn't been aware of the problem untilGlenn called!

Bill Barron and Chet Jur were associated those days, andthey turned up with "samples" of delay lines and solvedanother problem.

John Colbert of Triad came drifting in one morning andsaid that if we were strong enough to carry it in, he hada power transformer for the job. The 200 volt secondarywinding had a resistance of less than 1/2 ohm and appeared

APRIL, 1963 11

How To Talk

ANTENNAS TO YOUR CUSTOMERS

GHOSTSAlthough many of us are familiar with and have been

annoyed by TV ghosts, most of us have avoided learningwhat causes them because of the deep cloak of mysterywhich seems to surround electronics and TV. With theinformation contained in Part I of this series you have allthe information necessary to understand what causes them.

GHOSTS

Annoying multiple images which appear on TV screen.

We have learned that TV signals are like light . . . thatis they are reflected or "bounce" off certain objects suchas buildings or hills.

To understand how this effects your TV picture imaginethat you were in a room with several mirrors and that anelectric light was flashing on and off. Your eye would seethe light and the reflection in the mirrors go on and off at"exactly" the same time.

Actually, the light in the mirror and the light coming toyou directly from the flashing bulb does not go on and offat exactly the same time. The bounced light arrives slightly

By ROBERT D. RAYNOR, President

Clear Beam Antenna Corp.

later since it had to travel further, that is from the bulbto the mirror and then back to your eye. Since the timedelay is only about one millionth of a second, the eye couldnot tell the difference.

ppTH

TV TOWER

Fig.

Reflected signal (Path B) travels further than directsignal (Path A) and therefore arrives later.

When a TV signal bounces off a hill or a building yourTV set is sensitive enough to "see" the second signal eventhought it arrives a millionth of a second later. Unfortu-nately the TV set cannot distinguish between the wanted(direct signal) and the unwanted (reflected signal) andtherefore puts them both on the TV screen one after theother. The second signal is the ghost. If the signal comesin from several reflected points it is possible to have threeor four ghosts . . . a situation fairly common in hilly areas.

SUMMARYGhosts are caused by a TV signal arriving at an antenna

from two different directions, one slightly behind the other.The TV set picks up and shows both.

14 MODERN ELECTRONIC SERVICE DEALER

. A. TIGER

. . BY THE

. . . TAIL

By

FRED H. O'KELLEY, JR.

Mgr. Dist. Product SalesElect. Tube Division

Westinghouse Electric Corp.

The following article is reprinted from the January, 1963 Issue of TSANEWS published in Detroit, Michigan. The article was so well receivedthat several California Dealers, who had read it, suggested it be pub-lished in MESD. Although it is against our policy to reprint materialfrom other publications we felt that the message is a good one andwould be of value to our readers.

Many years ago, in a Federal court-room in New York, a sardonic districtattorney presented to the jury a glass.2adget which looked something like a-mall electric light bulb. With masterly-corn he accused the defendant of claim-ing that by use of this "worthless" de-vice. the human voice would some daybe transmitted across the Atlantic. Hesaid that gullible investors had beenpersuaded by such preposterous claimsto buy stock in a company and urgedprison terms for the defendant and hispartners. Two of the associates wereconvicted. but the inventor got off witha severe lecture from the judge . . . thedefendant in this case was Lee deForest; the "worthless glass bulb" wasthe audion tube, greatest single inven-tion of the 20th century and the foun-dation of today's multibillion dollarelectronics industry.

That district attorney was not theleast concerned about the problems oftoday's electronic parts distributor orthe electronic service technician. Isn't itinteresting, however, that the industryin which we live was conceived in toiland judicial lectures? Its labor painswere majestic, to say the least, and afterbirth the infant grew with such prodi-gious force that the very people con-nected with it couldn't believe theireyes . . . let alone keep up with amonumental miracle.

I wish to pose a question first, and!lieu attempt to probe for a few answers.MN question: "What in the hell is wrongwith our industry?" Distributors arefighting with their suppliers . . . sup-pliers are fighting with their distribu-tors. Service dealers are fighting amongthemselves as well as with their dis-tributors and the manufacturer. Everyday some newcomer comes into ourmarket with a new idea-a new way todo it . . . and the fights among thoselocked into your system begin all overagain. What's wrong?

Every day we all hear the loud wailsof distributors who are being pressedon all sides by aggressive competitors.Every day we all hear the service tradehurl its invectives in all directions . . .we all see the emotional outbursts andthe damands for support and protection. . . we all listen to the tribulations, theaccusations, and the cross -accusations.

I insist that this is silly business foran industry as great as ours. We areacting like a bunch of immature kidswho set up a howl when somebody takesour candy away from us. We get mad atDaddy when he turns his back on uswhile some kid down the street flails uswith his fist. Seriously, let's see if wecan get at what's wrong here.

Let's face it-our industry is new andimmature when compared with almostany other you can think of. The businessgrew so fast and changed complexionso often that there simply wasn't thetime to develop sophisticated businessacumen as might be found-say-in theautomobile business. The pioneers andold timers that built our industry werestanding all by themselves and alonewith one of the most vicious tigers bythe tail that modern civilization everproduced . . . and they didn't know it!

OK-we've been immature, but thatdoesn't mean that we need to stay thatway. The economic pressures today aresuch that only those who "grow -up"rapidly and face the fact of life on adaily basis will survive.

Our actions have frequently defiedthe laws of gravity, and perhaps moreimportantly, the basic and simple lawsof economics. Every business man inour industry, whether he be distributoror service dealer, must recognize whathis purpose is-why is he there?-whatcontribution does he make? Can hemake a profit?-Is there a better way

APRIL, 1963 15

whytroubleshoot...

you cancolor -shoot

easier, faster withTV COLORGRAMS

. .t01P.* ',..11111M7111. ,-..A

-wa.I I I I 1. I I r I e I I Gr.!'

new color -codedcircuit -system

simplifiesTV servicing

Save time, make more money.SEE THESE DISTRIBUTORS NOW.

ELECTRONICS SUPPLY CORP

1842 N. Puente AveBaldwin Park

L. A. ELECTRONIC SUPPLY

10217 Venice BoulevardLos Angeles

CAPITOL ELECTRONIC SUPPLY

17722 Vanowen StreetRoseda

SHANKS & WRIGHT2045 Kettner Boulevard

San Diego

SILVERGATE RADIO SUPPLY1528 India Street

San Diego

LOMBARD'S ELECTRONICS311 N. McClelland

Santa Maria

to (10 it? Cati he survive with presentpractices?

Parts DistributorLet's look for a moment at electronic

parts distributor. Most of these busi-nesses began in the early thirties, andfrom the very outset. electronic partsdistribution was known as "high cost'.distribution. The distributor requires ahigher gross margin on sales than anyother form of distribution that I knowof-such as grocery, beer. electrical, andauto parts distributors. This means thathe must get high prices for the parts hesc11- for resale. Now why is this?

Part of this high cost in some casesmay be the results of poor managementand poor controls on the part of thedistributor. On the other hand. the serv-ice trade seems to want to be molly-coddled by the distributor and this iscostly to him. They want instant service.credit, free delis ery. premium merchan-dise. more credit. technical assistance.still more credit. larger discounts, betterprices, frequent salesmen's calls. a lotof attention, and still more credit . . .and if he finally runs out of credit. hejust might sneak his orders in the mailto a mail order house-with cash. Heimposes on his distributor many, manysmall tedious orders which are costlyto handle instead of ordering on a sys-tematic and methodical basis. A recentstudy showed that the average sale fora parts distributor amounts to $3.20.This compares most unfavorably withlarge retail department stores that aver-age $8.50 per sale.

Today. the electronic parts distributoris in trouble. He must either get hiscosts down-or he has no choice but tosupport his gross margins with over-the-counter sales to the retail trade. The-ervice technician would howl aboutthis. but really. what has he done in-dividually or as a group to allow hisdistributor to get his costs down? Re-member what I said-his retail salesproduce higher gross margins than hegets from the service technician. Thushe survives and is still able to supplyhis customers with all the luxuries theydemand . . . including better prices. Isit -mart to force the distributor to retailselling in order for him to survive?

I am not making a case for the dis-tributor-sonic of them are ill-advisedand are not good businessmen. I am.rile trying to deal in practical econo-mic,. again I say. observe the practicesof the wholesale grocer who resides inlow-cost housing down by the railroadtrack,. You can bet Vow last dollar thathis customers get little or nothing fronthim but the time and place utility heprovides with his inventory.

Service DealerNow let's take a look at the service

dealer and some of his problems. For

years it has Leon the popular thing todo to "lecture" to him. to educate him.to teach hint. May I quote from anarticle I wrote for the May issue of theNEDA Journal:

"The trade has long deplored theplight of the serviceman. and manycrusades have been launched to "up-prrade' him. Yet. have we reallyidentified and taken action in regardto his most severe problems? He paysa fairly high price for his suppliesand he has cr high costs of doingbusiness if he wants to serve his cus-tomers well. Regardless of his skillsas a businessman. he starts out with acouple of economic strikes againsthim. We play him a violin solo, handhim a gold kev. identify him as a'legitimate' and then make it difficultfor him to do business. I contend thatif we give him the simple economictools he needs to work with. the serv-iceman can easily upgrade himself."To paraphrase a statement I read re-

cently . . . "People who call themselveshard headed realists have proved-mind.I said proved on former occasions thatthe thirteen colonics of the I sited Statescould never he united. that slayer- couldnever lc abolished. that no gentlemencould ever settle a personal quarrel ex-cept with a pistol at forty paces. and thatthe electronic service dealer cannot pos-sibly make a profit. These hard headedrealists have proved that the 1k in", ma-chine was a physical impossihilik. thatthe steamboat was a dreamer, folk. thatthe telephone was a passing fad ... andthat the electronic service technician can-not possibly make a profit and survive asa business.

This last statement is obviously theparaphrase to which I referred-but Isay "Poppycock!" The so-called hardheaded realists are sincere enough butthey lost sight of social and economicevolution. To put it more simply. theyend up wrong because their minds can-not accept the change.

The electronic service technician ordealer who recognizes his place in thedistribution structure. and who continuesto EARN the right to be in the business.will not only survive - he will sAirvivewith notable profits. HUT, he must be abusinessman and a merchant. He sellsboth service and product. The competi-tion he recognizes springing up aroundhim rarely. if ever. provide, both prod-uct and service. What. then. i, his mostimportant economic contribution ? Thevery service he renders.

Today the American population isspending over half of its disposable in-come on services rather than product.

the banker. the lawyer. the bar-ker. the auto repair shop. the hairdresser.

16 MODERN ELECTRONIC SERVICE DEALER

the housemaid, the telephone company.the doctor, and the TV repairman OVERHALF of our income for services ren-dered. Yet, the serviceman's most preci-ous possession, his skill and knowledegeand ability to provide a service is fre-quently sold for a mess of pottage whilehe attempts to derive a profit from thesale of some component product at priceswhere somebody else can heat the pantsoff him. Let me illustrate.

Not long ago, I took my old Buick infor a check-up on some trouble in therear -end. I learned that I needed a pillreplaced somewhere, and that the cost ofthe pin was 65e . . . fine I said, goahead. I'll he reckless and spendRut. Mr. O'Kelly, the serious mindedservice manager said. we have to pullthe rear axle plus the drive shaft . . .quit a job . . . and the service on thejob will cost you $125.00.

I chose an exaggerated illustration tomake a point. This pin probably cost thefactory less than a nickle to make. Thedistributor probably paid a dime for it.and the service dealer probably paid 15rents for it. Now, I come along and theprice has been marked up 400% and theprice to me is 65e.

If the Buick service dealer acted likesome of our electronic service dealerfriends, he would have charged me $1.50for the pin . . . or 1000% markup . . .and thrown the service in for nothing. . . JUST LOOK AT THE PROFIT ONTHE PRODUCT SALE!!! ObviouslyI'm not against product sales . . . justlook at the margin, for instance, on the-ale of a prime manufactured picturetube. Product sales help, to he sure, butthe ability to render a service is the serv-iceman's most important economic asset.He should he paid accordingly.

Tube CheckerWhat about the'.e tube checker ma-

chines? Again the technician is howlingand not without some reason. But listen-whether you or I like it or not. 30.-000.000 receiving tubes are being soldannually by this method. The tube check-er is getting as common -place on theAmerican scene as the super -market . . .and the service trade usually stands idlyby and demands that the distributor ortube supplier do something about it. Isn'tthis a little like outlawing the automo-bile? The public has accepted the tubechecker-now let us accept it.

When the service technician hangs outhis shingle, he is on his own and suc-ceeds or fails based on how he performs-not how his distributor or the manu-facturer performs. Many, if not most.servicemen and distributors are goodbusinessmen and as such do the thing,they must do to sustain their busine,--con a profitable basis. It is my sincerehope that each of them continue tothrive, to grow, and to prosper.

STOLEN MERCHANDISEREPORT LIST

Stolen born Dat. Model Serial Nc

Ludlow TV Sales 1 21 63 P.B. 19T9A 1552049335 Long Beach Blvd.Long Beach, Calif.

Gillon Radio 11 9 62 Z -TV K2211J 5960942Palmdale, Calif. Z -TV K2717W 7007589

Z -TV K2109J 5999532Z -TV K2020J 5881509Z -TV K2005F 5956321Z -Stereo KP580C 0268

Powers TV 12 8 62 GE M502XBN 9813263619 Cutting GE R608XVY 634356Richmond, Calif. GE M206XON 549527

Du Mont Bon Voyage 296033

Leon Block Radio Service 1 2 63 Guide Eye Checker AE 53393801 W. Jefferson Eico 6-12V Pwr. SupplyLos Angeles Heath Signal Tracer

N.V Pic. Tube CheckerDelco Radio 98394520 New Motorola200-300 Assorted

Car RadiosTubes

Hoyt's Corner Superette 2/9/63 Motorola 421T18M D1402949700 Main St.Lament, Calif.

Page TV Service Zenith K1620K2 73934085534 Monte Vista Street Zenith H2214G 3661922Los Angeles 42 Zenith H2105L 3780301

Zenith H3308Y 3628718

Victor Hardware & Appliances Zenith K1620Y2 7549511P.O. Box 97 Admiral P908 10043435Victor, Calif. RCA 3RC51 008382

Zenith K725L 22141806

TEAR OUT AND SAVE FORFUTURE REFERENCE!------------------- ------

Store:

clri ress:

Make

Stolen Merchandise Report Form

MerchandiseModel

CLIP AND MAIL

Date Stolen.

Serial No.

APRIL, 196 3 17

ev/P;., C494/1,45pi-450,c.-lac/Alf/Wei

k( cHAN,

STANDARD KOLLSMAN .all -channel converters have an attractivecarry -out package which can double asa compact point -of -sale display piece.The easty-to-install converters. availablein two models. make Ultra -High Fre-quency stations compatible Keith presentVHF' sets through attachment of theunit to the antenna lead of the videoset. The Standard Kollsman convertersare priced at $39.95 for the deluxemodel "A" and $29.95 for the budgetmodel "B". They will be availablethrough electronic distributors.

SERVICING COLOR TVreceivers need pose no threat to thecompetent TV technician. The suddenUpswing in color TV buying. however,does mean that TV servicemen mustprepare themselves for the increasedcolor work that will inevitably cometheir way.

"Color TV Trouble Clues.- preparedby the PF Reporter Editorial Staff_ willaid both seasoned technicians as wellas newcomers to the field. It is a guideto the typical color troubles that plagueall servicemen. The introductory sectionshows how color TV circuits are merelyold circuits %%ill' new names. Anothersection describes the test equipmentrequired for successful and profitablecolor servicing. This is followed bysections on alignment. sync trouble.convergence. and general trouble -shoot-ing in the color stages of a receiver.

Also included are sections which con-tain information on servicing color setsin the home, with many actual casehistories. All these combined make thisa comprehensive and informative hook-one that every TV serviceman willwant to speed his servicing time andincrease his profit.

9 sections include: Introduction; TestEquipment; Service Aids; Alignment;Logical Troubleshooting Procedures:Sync Troubles; Convergence; Serx icingin the Home; and Case Histories.

"Color TV Trouble Clues" is availablefrom electronic parts distributors and

Round -up Of Products We Feel Will Be Of Interest AndBenefit To The Electronic Service Dealer In The West

bookstores throughout the country. orfrom Howard W. Sams & Co.. Inc.,Indianapolis (i. Indiana.

Review copies available on requestfrom: Technical Book Division, HowardW. Sams & Co.. Inc.. 4300 West 62ndStreet. Indianapolis 6. Indiana.

THE 1963 "EVEREADY . .Radio Battery Program offers dealersfive outstanding in-store merchandisers.One is the striking new "Eveready-Security Showcase. recently announcedby Union Carbide Consumer ProductsCompany. Division of Union CarbideCorporation. A complete battery centerfor all popular transistor battery types.the handcrafted hardwood displayermeasures 15" high. 241A" wide and101," deep.

It is dustproof and pilferproof, yetthe clear view cover invites customersto see and buy. A precision -calibratedradio battery tester is attached to theunit. Ea --verve channels, quickly re-filled with batteries, operate with grav-ity -feed action and there's extra storagespace behind sliding doors in the backof the cabinet.

The new "Evereadv" Security Show-case is now available to dealers orderingthe No. 84 battery assortment.

Old ,ont P .re

i 1F

TO ELIMINATE .a soldering problem . . . Clauss anti -wick tweezers have been improved witha new patented cross -over joint prevent-ing lateral slippage at the wire -holdingend of the tools. Also, these four sizesof anti -wick tweezers (#AW17-for 16and 18 wire; #AW21-for 20 and 22:#AW25-for 24 and 26; and =AW30-for 28, 30 and 32) are now made withthe correct conductor contact area topermit users to meet NASA solderingspecifications. The conductor contactarea ranges in length from .0625 inthe #AW17 down to a minimum of.0312 in the #AW30. Both these im-provements were built in without anychange being made in the solid beryl-

HUM (Topper construction of thesetweezers pro\ Ming more continuouslyeffective heat absorption than toolsfashioned by brazing small copper endsto steel cruss-H\ er tweezers.

For further information. write TheClauss Cutler Company, Fremont. Ohio.

RG-CO COMPANY . . .of Los Angeles has made available anew component lead bending gaugewhich is reported to produce laborsavings up to 65% in preparing com-ponent leads for circuit board stuffing.

The RG-CO precision lead forminggauge is a simple hand operated devicewhich requires no other tools and posi-tively assures against nicked leads, off -center or misformed leads and otherphysical damage to components.

The Mark I is simple to operate: thecomponent is placed into the predeter-mined size slot and the leads are rapidlyformed with gentle finger pressure overthe radius bend. 1200 components maybe prepared per hour for circuit boardinsertion.

The lead -former may also be used toaccurately measure proper length of leadbend by placing the tapered gauge overcircuit hoard holes and reading off exactsize required.

The Mark I was designed specificallyfor 1/4 watt resistors and diodes (stand-ard J ED EC package) and has 40gradients ranging from .45 to 1.52 inchcenters. Each position is numbered tomeet individual requirements.

For detailed information write: RG-CO, P.O. Box 1206, Canoga Park. Cali-fornia.

LITERATURE . . .covering a completely new line of tele-vision distribution equipment for homes.motels. apartment buildings. and hos-pitals, is available from the OistributorSales Division. Jerrold Elect' nnics Cor-poration, 15th and Lehigh \ e.. Phila-delphia 32. Pa.

18 MODERN ELECTRONIC SERVICE DEALER

MODEL 202 -LB . . .Self -Service Tube Tester has recently

been announced by Mercury Corp. TheModel 202 -LB tests all tube types in-cluding the latest NUVISTORS, NO-VARS. COMPACTRONS and SYL-VANIA 10 -pin tubes. Also included areprovisions for the test of 6 and 12 voltvibrators, fuses and pilot lights. Thepanel is etched aluminum and has 63phosphor -bronze beryllium sockets to as-sure long life. The unique circuitry ofthe #202 -LB allows it to accommodatenew tube types as they come out.

The modern lo -boy cabinet design isattractively finished in a light greenand white color combination with goldtrim. The tube compartment has threesliding drawers with tube dividers anddrawer sheets for automatic inventorycontrol.

Easy -to -read quick flip tube charts listover 1200 tube types with new tubecharts available periodically. A muti-color illuminated display sign tops thecabinet. Overall dimensions of the #202 -LB are 61" high x 20" wide x 191/2"deep.

The Model 202 -LB is available atelectr mic parts distributors at $184.50.

A U.S. PATENT NO. . . .3.041,012 has been awarded to ClearBeam Antenna Corp. of Canoga Park.California for its unique Miracle MountAntenna Kit.

This is the first universal do-it-your-self antenna kit designed for easy, fastand safe installation on even the tough-est, most inaccessible antenna sites.Ruggedly built, the versatile MiracleMount Kits are quickly and easilyadaptable to chimney, wall, roof andattic installations.

This exclusive multiple -mount featurealso permits dealers to reduce inventoryof antenna hardware and accessories.

Each Miracle Mount do-it-yourselfantenna kit is packed in an attractive"easy carry home" display carton.

Additional information on the MiracleMount can be obtained by writing toClear Beam Antenna Corp., 21341 Ros-coe Blvd., Canoga Park, Calif.

NEW IMPROVEMENTS . . .to the ever popular "Bow -Tie" Metro-politan UHF Antenna, were announcedby Clear Beam Antenna Corp., CanogaPark, Calif.

Re -designed for peak performance,easier installation and mass productionmethods, the Clear Beam UHF ModelUF10, offers an all new one piece "full"

screen that firmly braces mast supportfor more rigid installation and increasescapture area, providing additional gain.

Constructed with an all aluminumdipole, the Model UF10, offers maxi-mum signal transfer. New air spaceinsulator design eliminates the possi-bility of signal cross, and the Bow -Tie1..F10 can be mounted quickly and easilyon existing mast below fringe installa-tion.

In addition to new mass productiontechniques, Clear Beam has increasedthe standard pack from two to eightunits per package. These factors corn-

Tarzian offers

FAST, DEPENDABLE

TUNER REPAIR

SERVICE (MAKES)

41.

,

bine to substantially reduce the sellingprice.

The Clear Beam Model UF10 Antennais ideal for meeting the varying recep-tion problem of UHF translator stations.Although engineered to cover the entireUHF spectrum, special design featuresprovide peak gain at translator frequen-cies. channels 70 through 83.

The Bow -Tie UF10 is approved forblack and white, or color reception.

Additional information can be ob-tained by writing to Clear Beam Anten-na Corp., 21311 Roscoe Blvd.. CanogaPark, Calif.

It just makes sense that a manufacturer of tuners shouldbe better -qualified, better -equipped to offer the most de-pendable tuner repair and overhaul service.

Sarkcs Tarzian, Inc. pioneer in the tuner business,maintains two complete, well-equipped Factory ServiceCenters-assisted by Engineering personnel-and staffedby specialized technicians who handle ONLY tuner re-pairs on ALL makes and models.

Tarzian-made tuners received one day will be repairedand shipped out the next. Allow a little more time forservice on other than Tarzian-made tuners.

Tarzian offers a 12 -month guarantee against defectiveworkmanship and parts failure due to normal usage. And,compare our cost of $9.50 and $15 for UV combinations.There is absolutely no additional, hidden charge, for ANYparts except tubes. You pay shipping costs. Replacementson tuners beyond practical repair are available at low cost.

(i) Tarzian-made tuners are identified by this stamping.When inquiring about service on other tuners, always

give TV make, chassis and Model number. All tunersrepaired on approved, open accounts. Check with yourlocal distributor for Sarkes Tarzian replacement tuners,replacement parts, or repair service.

\ISARKES TARZIAN, INC.Bloominglon, Indiana

MANUFACTURERS OF TUNERS ... SEMICONDUCTORS . AIRTRIMMERS ... FM RADIOS ... AM/FM RADIOS ... AUDIO TAPE ...BROADCAST EQUIPMENT

ONLY

INCLUDING

ILL PM(except tubes)

and jaOR

24 -HOUR SERVICE

1 -YEAR WARRANTY

TWO SERVICE CENTERSTO SERVE YOU BETTER

See your distributor, or use theaddress nearest you for fast fac-tory repair service

10654 Magnolia Blvd.North Hollywood, Calif.Tel: 769-2720

APRIL., 19

IRON MONSTER,,Iinnued from page 12)

Before color was made official we had found it necessaryto repeat each month's lecture material four times to accom-modate the crowd. and due to limitations of color programswe found it impractical to follow this procedure.

One discovery we made early: there was little or no use-ful purpose served by trying to teach convergence via thelecture and demonstration method. To make sense theserviceman had to develop the feel for control, not justbelieve it could be done. After two or three demonstrationsto large audiences we changed the format and invited serv-ice people, in groups of three to five. in for an evening ofsetup drill, and felt we enjoyed much better results.

CONVERSION TO 21"Our original 15GP22A had cost $265.00. and late in 1951

the 21AXP22 was announced at $125.00. The natural re-sult was that we converted to the new tube. and adaptedthe convergence circuitry of the CT -55. To our delight wefound that the original 10 degree flyback would readilysweep the 70 degree tube when we re -arranged the tapsystem. What we didn't notice was that the high voltagetended to go to 37.000 volts. and if the regulator was notcarefully adjusted a glow tended to surround the tube whenthe room was darkened.

The first 21" tube was troubled by gun shorts, so Andystocked a replacement color tube. probably the first dis-tributor in the territory to do so. and in the course of hack-ing up the demonstrator sold several.

Norb Dean had scheduled a meeting in Long Beach onthe fifth floor of a public building and about two hoursbefore the meeting was to start, the CRT shorted, the highvoltage system cracked like a gun shot. and the blue gunwent out with an open heater winding.

Fortunately it was about five minutes before closing limeat Burbank, and Bruce McCalley made the run down withthe new tube. It took a change in the brightness circuit tomake it operate. but ten minutes before show time it wason the air.

SALE TO THE SRTTLate in 1956 the Monster was sold to the Society of Radio

and Television Technicians of Van Nuys. For about a yearStan Auerbach of Chroma TV carried on the training workin connection with the other SliTT and RTA organizations.

Following this Morrie Bloombaum moved the demon-strator to Pierce College for use in connection with hisclasses. Last seen, the Monster reposed in the Reseda shopof Hugh McClellan and Dudley Andrews.

During its many travels it could always be counted onto produce a 270 line picture (maximum resolution wherecolor take out traps are employed), and when an alignmentproject was properly completed on the color circuits couldproduce an excellent color picture.

The "I" channel gain was always a little low so it tookcareful adjustment to avoid excess green in flesh tones. butthis condition is common in many later receivers.

Because of the inside out circuit arrangement nearly alltest points and adjustments were readily accessible fortraining and instruction.

As Pete and I worked on the project in late '53 and early'54 we felt quite sure that color would catch on, but I doubtif either of us thought that the first big year would not comefor nine more years.

It always seemed to us that color sales and service werejust a little bit ahead in the San Fernando Valley, and Ithink we liked to believe that the Iron Monster might havebeen connected in a small way with that activity.

4" Contemporary StyledEXTENSION SPEAKERS

For home, office, shop, music or soundsystems. Beige molded plastic cabinet. Con-nector socket, 8 ohm voice coil impedance;.68 oz. Alnico magnet. With or without built.in volume control. Cabinet size. 5x31/2x51/4".

Deluxe 4 SpeedSTEREO CHANGER M60A Plays all speeds, 16. 33. 45, 78 Intermixes 7", 10' and 12"records Shuts off after last record Supplied complete with stereocartridge and sapphire needles.

PHILCOVIBRATORS

Tops in qualitylow in price

Made to Philco standardsof quality and specifica-tions. Rigidly inspectedand tested. 3 Pin modelsfor 12 Volt GeneralMotors and Chrysler systems. also 4 PinModel Vibrators for 6 Volt systems.

Rotary SwitchHIGH GAIN ANTENNASix position switch for best possible signal withminimum of interference and ghosts. 3 sectiondipoles finished in brass. Cast-iron base pre-vents tipping.

PHILCOPHONOGRAPH NEEDLES

for all makesReplacement needles for Philco,Ronette, Astatic, RCA. Shure, Sono.tone, Phillips, Piezo, Telefunken,Electrovoice, Perpetuum Ebner,Euphonics and other makes. Sap-phire, Diamond and Diamond -Sapphire.

,-4110100.%,

- Factory -Supervised

PARTS a SERVICE OPERATIONS

PH I LC 0A &JOSH:NARY OF Cff;refA:7rp4MACrny,

11111111111Mit 111111111120 MODERN ELECTRONIC SERVICE DEALER

INDUSTRY NOTES

Jerrold Units Consolidate

New Name; Jerrold -TacoTechnical Appliance Corporation',

Consumer Products Division and Jer-rold Electronics Corporation's Distribu-tor Sales Division- both subsidiariesof The Jerrold Corporation-have con-solidated their operations, effective re-cently, it was announced by SidneyHarman, President.

In commenting on the announcement,Walter Goodman, Manager of Jerrold'sDistributor Sales Division. said thatTACO's line of consumer antennas willbe marketed out of Jerrold's Phila-delphia headquarters under the tradename Jerrold -TACO.

He emphasized that the engineeringand manufacturing functions of theconsumer line will continue to be basedat TACO's Sherburne, N. Y. facility,and that TACO's Defense & IndustrialDivision "is not affected in any way"by this consolidation.

The first of a series of new products.directly resulting from the consolida-tion, should be on the market later in1963, he added.

As a result of this move. Mr. Good-man concluded. Jerrold -TACO will bethe only firm capable of offering a com-plete line of antennas. reception aidsand TV distribution systems for the newcolor television era, for FM stereo. forUHF, and for the continually expand-ing black -and -white TV market.

TACO, a pioneer manufacturer oftelevision and communictions antennas.was acquired by The Jerrold Corpora-tion in September. 1961. The JerroldCorporation. through its five subsidia-ries (Harmon-Kardon, Anatol). TACO.Pilot and Jerrold Electronics). producesa broad line of electronic products andcomponents for the military. consumer.industrial and Government markets.

Klestil) CorporationShows Sams Series

Kiesub Corp., 31$ 21st N.. Bakers-field. Calif.. presented a series of How-ard W. Sams TV Revieu Color Courseson March 20.

The TV Review Color Courses in-cluded four short illustrated lecturesand the films were: Fundamentals ofthe color TV system: receiver circuit

fundamentals; color receiver circuitanalysis: and installation and mainte-nance.

Refreshment, ))ere served and doorprizes sip n AI, a% .

W. A. MansfieldAppointed AdPromotion Mgr

agar Electric Tools, the ElectronicI )k ision of Eldon Industries. Inc.. hasappointed William A. Mansfield Adver-tising and Sales Promotion Manager.According to William L. Nehrenz. VicePresident and Director of ElectronicProducts. Mansfield will be responsiblefor the direction of national trade ad-vertising. publicity. trade shows. etc.

PICTURE

TUBE

SAVINGS!

3AND

BLACK & WHITE TOP QUALITY ALL SIZES

ONE YEAR GUARANTEE

WHOLESALE ONLY-DIRECT FACTORY TO YOU

Distributors of:

Westinghouse Receiving Tubes-Rogers Transformers & Yolks-Test Equipment-Condensers-Resistors-Antennas-Everythingfor the TV Replacement Market.

LOS ANGELES3660 W. Pico Blvd.

RE 1-2177

STORES IN

LYNWOOD10906 AtlanticNE 9-6248

EAST LOS ANGELES5916 Whittier Blvd.

PA 1-2907

APRIL, 1963 21

SOt_DERINGIRONS

prilLACCESSORIES

----7;11lIkt

Kwikheat DevelopsSoldering Iron

The specifications of the new, highlyefficient 40 watt KWIKIE Pencil Solder-ing Iron are pointed out to "Miss Pets"lovely model, Miss Patti Smith of En-cino, California.

Jere R. Davis, newly appointed Mar-keting Director for the Kwikheat Manu-facturing Co. of Glendale, Calif.. fur-ther stated that the lightweight KWIKIEseries is available in 7 different tem-peratures, all with interchangeable tipsto meet exacting lab, production or re-pair requirements.

The new products. exhibit and na-tionwide factory Representative - stock-ing distributor marketing plans all madetheir debut at the Pacific ElectronicTrade Show in the Shrine ExpositionHall.

Technirama '63Attendance Up600c)/00ver'62

Attendance at Philco Corporation'sTechnirama '63 in some areas is run-ning as much as 600 per cent aboveaverage attendance at service meetingsin 1962.

Technirama '63 is designed to pre-sent the latest servicing techniques andadvanced information on circuits to thetechnicians. Philco will hold 130 ofthese meetings bv the end of April.

Mr. Hersehy said that average 1962attendance has been topped at each ofthe initial nine meetings. The SanAntonio meeting drew 158 servicemen,compared to an average of 25 in 1962.an increase of 630 per cent. TheWitchita meeting drew 135. for a 600per cent increase. Other meetings drewthis way:

Hartford. Conn.. 200 in attendance.up 590 per cent; Kansas City, Mo., 183,up 500 per cent; Houston, 396, up 314per cent; Procidence, 150, up 240 percent; Washingt(m. D.C., 123, up 22(1per cent. Lonis% ille. 250. up 192 percent.

Sales PromotionLaunched by RCA

Distributor and dealer sales of RCAentertainment receiving tubes will hevigorously promoted during the comingmonths via a new campaign inaugu-rated recently by the RCA ElectronTube Division.

Harold S. Stamm. Manager, Adver-tising and Sales Promotion, announceddetails of the campaign:

"The new Project IV program," hesaid. "enables participating authorizedRCA distributors to offer independenttechnicians the completely updated RCAInstitutes Color Television Home StudyCourse. This eight -lesson course will heavailable free with the purchase of RCAentertainment receiving tubes. It pro-vides technicians with all the informa-tion needed to learn the latest techniquesof expert color TV servicing."

A wide assortment of promotional,business and service aids have beencreated for the Project IV program withemphasis on the theme. "Expert ColorTV Service." Promotional aids to hemade avialable to dealers include: fouracetate streamers for store use; an in-door illuminated sign which gives theeffect of constantly changing color; awaterproof truck decal; a selection ofseven mats for local dealer advertising;and a window display with four change-able panels containing different servicemessages.

CLASSIFIED AD BUY, SELL, TRADE, HIRE HEREFOR SALE I POSITIONS OFFERED

TV TUNERS $9.95Rebuilt A Aligned with Factory

Equipment per Specifications.Including all parts except tubes.

Valley TV Tuner Service5641 Cahuenga Blvd.

No. Hollywood, ('al. POplar 9-4730Practical rs.

USE YOURWANT ADS

WESTERN T. V.

TUNERSVHF Rebuilt $9.95UHF Combo $17.50

Broken or mutilated MAYORparts are extra at net once.Most tuners shipped same day4130 El Cajon Blvd.

San Diego 5, Calif.-AT 4-27331140 N. Vermont Ave.

Los Angeles-NO 2-1397

I POSITIONS OFFERED

T.V.

SERVICEMENHoffman, one of So. Cali-fornia's largest TV servicedivisions since 1948 needsexperienced T.V. service-men; also one opening foran experienecd transistorradio repairman.\ PERMANENT POSITIONS

U.S. Citizenship RequiredExcellent Employee Benefits

Write Box 15H 1014041 Marlton Ave.

Los Angeles 8, Calif.

WANTED: T.V. SERVICE MAN

Wage guarantee plus commission.

State references.

Phone: lN 5-2210

Orland, Glenn Counts., Calif.

USED-TV'SAS IS

WHOLESALE TODEALERS

100's OF SETS TO CHOOSEFROM

LOW SHIPPING COSTSANYWHERE

TV BROKERS4920 W. PICO, LA. 19, Calif.

WE 1.6622

BUSINESS OPPORTUNITIES

ELECTRONICS SALES Si: Service Busi-ness desiring to sell for net inventory. . We have other interests. Goodlocation, excellent recreational andeducational surrounds. Ideal for ski,fishing or hunting enthusiasts. Blueskies, clear air! Immediate answer re-quested. ESCO, Box 588, Mt. Shasta,Calif.

TV & RADIOREPAIR

SALES AND SERVICEShop for Sale

Estah. 14 yearsGrind I.sase

Write for appointment1921 Broadway

Santa Monica, Calif.

HOW TO USE WANT AD PAGETO PLACE AN AD

BY PHONE: in Los Angeles call AXminster 2-0287. This is the numberof the Classified Dept. only) ask for GRAYCE KENNEDY.IN PERSON: Come to 4041 Marlton Ave. in the Crenshaw Shopping Center,next to Barker's. (This Address is for the Classified Dept. only.)B Y MAIL: Send your ad to QUINN'S Classified Dept., 4041 Marlton Ave.,Los Angeles 8. Calif.

RATES95e PER LINE, one time. MINIMUM' 5 lines.B OX NO.: Add 50* service charge, and allow 2 lines for reply address.RE -RUNS: 2nd and 3rd times, less 10% each, 4th and thereafter less15% each. Same copy.HEADLINES, ETC.: Large headlines, box borders and 2 -col. ads availableat modest charge."POSITION WANTED": Less 15%, payable in advance.

22 MODERN ELECTRONIC SERVICE DEALER

W01000014 000009,4 00000row

Sylvania declares a dividendthrough Participating Distributors...

BONUS SYLVANIA RECEIVING TUBESWITH EVERY SILVER SCREEN 85 PICTURE TUBE

7.111.-.A.1711,7"7,17

0114100:410:0 0:4,4SILVER SCREEN 85 Picture Tubes are made only from new parts and materials except for theenvelopes which. prior to reuse, are inspected and tested to the same standards as new envelopes.

Reward for dealers who recognize qual-ity:... popular, fast-moving Sylvaniareceiving tubes with every SILVERSCREEN 85' picture tube you buy-re-gardless of size-during Sylvania'sSpring Savathon!

This is actually a double dividend.First, you get bonus tubes at no cost-which will move quickly in your servicingbusiness. Then comes the even morevaluable dividend of additional satisfiedcustomers - because of the inherentquality of Sylvania picture tubes andreceiving tubes. For you, this meansfewer profit -stealing callbacks when youstay with Sylvania.

Dealers know: the only good businessis dealing with quality. And Sylvania

dealers know that only quality comesfrom Sylvania. We think it's the only wayto do business, and this dividend is ourway of thanking you for the confidenceyou have shown.

But hurry, this is a limited -time offer,available only through Sylvania Distribu-tors who are participating in the SpringSavathon promotion.

Look for thisdisplay at yourDistributor's -and get bonusquality receivingtubes with everyquality Sylvaniapicture tube youbuy during theSpring Savathon!

Y WANIASUBSIO/AflY

GENERAL TELEPHONE & ELECTRON/CS

Big performance,little price

Illustration shows Color Guard Model C-33.

Engineered for metropolitan and suburban areas,delivers sparkling color-superb black -and -whiteThe day of the old conical and V -cone antennasis definitely over. Today you need somethingbetter to pull in satisfactory pictures on modernbig -screen sets.

The new Color Guard is just that - some-thing better! It's patterned after the large,rugged fringe -area antennas; but it's compact,a top performer, and budget -priced for highvolume throughout metropolitan and suburbanreception areas.

Listing from $7.95 (Model C-31) to $17.95(Model C-33), Color Guard antennas give youthe flat response and gain to meet your cus-tomers' needs at modest prices. Get on thecolor bandwagon with the JERROLD-TACOColor Guard.See your distributor today.or write:

JERROLD ELECTRONICSDistributor Sales Division Philadelphia 32, Pa.

A subsidiary of THE JERROLD CORPORATION