ON PAPERSince 1994, Networking+ has been the UK’s ONLY magazine to offer an in-depth focus on voice &data networking for enterprise users. With 2014 marking its 20th year, Networking+ continues todeliver independent & incisive editorial, giving its readers crucial insights into the technologies &business of networking.

Publishing monthly issues allows us to explore the story behind the headline, often with surprisingresults. This assures our readers of mature, balanced & practical insights, plus a depth that ofteneludes other media. In an industry where fierce commercial pressures have seen many rival magazines come & go, Networking+ still thrives as a unique, paper-based publication.

ON EMAILLaunched in 2009, Networking+ News Extra delivers up-to-the-minute headlines & comment directly to the in-boxes of more than 22,000 networking professionals. It offers the hottest news in between our print issues, & enables a quick call to action by allowing enterprisenetwork buyers & specifiers to respond directly to your message with a simple click.

ONLINEThe all new Networking+ website augments our already strong, recognised & respected brandto create a unique online community of IT, comms and networking buyers & specifiers.

www.networkingplus.co.uk* has been designed to reflect the increasing importance of ICT & networking as a business enabler. Whether you’re managing the myriad of devices that workersare bringing into the workplace, cloud computing, or implementing a global private network,www.networkingplus.co.uk will be on hand 24/7 with news, tips, case studies, white papers, expert industry opinions & a rich archive of historial content to help guide your strategic thinking.

*Due to be launched Q1 2014

THREE PLATFORMS.ONE MESSAGE

THE READERNetworking+ on paper, on email & online offers a unique media combination. By leveraging ourthree platforms, you can put your products & services in front of more than 30,000 comms networking and IT professionals across the UK enterprise marketplace. Each month 17,000copies of Networking+ will be posted to the desk, 22,000 email newsletters will be sent to theinbox and the Networking+ website will be available 24 hours a day, 7 days a week.

Our community is made up of your customers. They purchase, select & influence the specification of voice & data products/services for increasingly complex enterprise, campus,and national and international networks.

The Networking+ readership on paper, on email & online is made up of key decision makers,buyers & influencers. Here’s what they do:

REACHING YOUR TARGET AUDIENCE

• Banking • Finance • Leisure • Utilities •Oil & gas • Engineering • Construction •Architecture • Travel • Media • Chemical• IT • Retail & distribution • Shipping •

Logistics •Education • Business services •Training • Agriculture • Manufacturing •

Telecoms • Service industries • Design & engineering • Equipment makers• Systems integrators • Network operators

• Major installers • Consultancies •Value-added resellers

WORK IN THEPRIVATESECTOR

59%

• Education • Emergency services •Healthcare • Central government • Local & regional government • Public utilities •

Military • DefenceWORK IN THEPUBLICSECTOR

41%1%

17%

27%

8%42%

5%

Managers 42%Engineers 27%Directors 17%Consultants 8%Technicians 5%Other 1%

CORE FOCUSFor 20 years, the strength & quality of the editorial has remained a keyfocus for Networking+. Our core areas of expertise are based upon fourmain aspects of developing voice & data networks for enterprise:

� Building the network: premises infrastructure� Running the network: hardware� Maintaining the network: network intelligence� Scaling the network: expanding connectivity

Within each of these aspects, our all encompassing coverage spans the following product & technology areas, and issues affecting networking:

� Fixed LANs & WANs� WLANs� MANs� PSNs� Unified Communications� Data centres� Cloud � Virtualisation� Security� Business continuity � Disaster recovery� Management, monitoring & optimisation� Storage� Training & career development

OUR EDITORIAL EDGEby Ian Grant

register online @ www.networkingplus.co.uk to receive your free monthly copymanaged

Reducing the box countHow virtualisationand cloud platformsare paying off Real World Networks,p9�

WAN optimisationAre software definednetworks the answerto dealing with thedata deluge?Feature, pp10-13�

The government is to spend close to £180min pursuit of a 10 per cent share of a global$400bn market for Smart City technologies.But the report on which it is basing itsinvestment fails to address the networkinfrastructure that is expected to support it.The report, by consulting engineers Arup,outlines the benefits of “smartening” water,waste, energy, transport and assisted livingin cities. It adds that UK firms could earnbillions exporting Smart City technologyand skills, but nowhere does the phrase“communications infrastructure” appear.Department of Business, Innovation andSkills officials said Research Councils UKis spending around £95m on exploringsmart city concepts. In addition, theTechnology Strategy Board is setting up aFuture Cities Catapult in London and will

invest £50m over five years. It has alreadyspent £33m on future city demonstratorsthat were carried out earlier this year. Other government-funded projectsinclude transport schemes to promoteintelligent systems and smart ticketing,the roll out of telecare and telehealth inthe NHS, and the introduction of smartmeters by 2020. Telefónica and Arqivawill get more than £2bn for standalonenetworks to carry the UK’s smart meterdata traffic (see News, July/August). Thisraises questions over the fitness forpurpose of the broadband networks nowunder construction. Many Smart City projects will rely onreal-time data flows and responses withredundant links where human safety is afactor, such as traffic control. This implies

www.networkingplus.co.ukN O V E M B E R 2 0 1 3

The London Stock Exchange (LSE) hasbought a NexxCom Wireless low latencymillimetre wireless network to connect itsCity data centre with Equinix London inSlough. It hopes the deployment will helpit cope with high-frequency trading traffic.The link uses the specialist ultrabroadband network vendor’s thirdgeneration proprietary radio technologyto cut latency to under 300 microseconds– claimed to be 30 to 40 per cent fasterthan fibre – and provide a totalthroughput capacity of 1Gbps for clients.

The service, which will be shared amongtraders, is due to go live in November. LSE head of IT business developmentNigel Harold says the NexxCom dealshows the LSE’s commitment to meetingcustomer demand for wirelesscommunication services. “It will allowparticipants to manage activity moreefficiently across multiple venues,” he said.NexxCom founder and chairman SalBenti adds that the LSE deployment islikely to be the start of a Europe-widenetwork of low-latency links. �

LSE turns to NexxCom for faster-than-fibre wireless network

Government Smart Cities planignores network infrastructure

F I X E D & W I R E L E S S N E T W O R K S F O R E N T E R P R I S E U S E R S

using a different network from the shared‘best efforts’ networks now being rolledout, where contention and latency maydisrupt operations.CityFibre is about to invest £30m in afibre backbone network in Peterborough(see p4), and the city’s immediate priority isto make fibre available to its businesscommunity and public sector. COO MarkCollins says: “Peterborough councillors areforward-thinking, and Smart City projectsare integral to our discussions with them.”He expects wireless, especially Wi-Fi, tooverlay the fibre network and become a keycomponent of many Smart City initiatives.Mani Manivannan, an associate withArup, says telecoms providers andtechnology suppliers will be key

stakeholders and actors in Smart Citydeployments. He believes that only a fewmay need more rigorous performancemeasures, and that it is likely that non-deterministic protocols, such as EthernetTCP/IP, will support the majority ofapplications, with some smart grid servicesneeding deterministic protocols.“The economics of delivering TCP/IPand its historical omnipresence innetworks – such as municipal and publicWi-Fi access, xDSL and cable, trunkedpublic telecoms, and over 3G/LTE – meanthat many applications will leverage this,rather than require more expensive orharder to deliver deterministic protocols,”says Manivannan.

(continued on p2)

Olympic legacyLondon 2012equipment recycledfor World WildlifeFund’s head officeNews, p2�

Off-the-shelf, p14�

Data storage A safe and reliable place to store all your growing bits and bytes

Metronet’s ‘Fi-Wi’ network for Manchester’sSuperConnected City project could be afoundation for making it a Smart City.

7 Page 1

by Rahiel Nasir

register online @ www.networkingplus.co.uk to receive your free monthly copy managed

All in a good causeHow IT networks arehelping not-for-profitorganisations Real World Networks,p9�

The future PSNWhere does thegovernment’s PublicServices Networkgo from here?Feature, pp10-13�

The cyber crime threat facing UK companiesis increasing, according to Science MinisterDavid Willetts. His warning comes as a newsurvey from the Department for Business,Innovation and Skills (BIS) reveals that thecountry’s top firms are not consideringcyber risks in their decision making.

In August, the BIS sent its cybergovernance health check to the FTSE 350companies via the UK’s six largest auditfirms. The findings were published in theUK Cyber Standards report last month. Itsays that 62 per cent think their boardmembers are taking the cyber risk veryseriously, while 60 per cent understandwhat their key information and data assetsare. But it also found that only 14 per centare regularly considering cyber threats, witha significant number not receiving any

intelligence about cyber criminals.Malcolm Marshall, head of information

protection and business resilience forauditing firm KPMG, says: “We found awide range of board level views. Somesenior executives see cyber security asboring, some see it as sexy, others as over-hyped, and still more as a necessary evil.The one consistency is that they arestruggling to find the right balance betweenmanaging risk and making investments in aworld where the threats constantly change.”

The BIS found that organisationspredominantly cited commercial andbusiness reasons for their lack of adoptionof cyber security standards and theinvestment in external certification. “Thissuggests a perceived lack of claritysurrounding the business case for cyber

www.networkingplus.co.uk D E C E M B E R 2 0 1 3

IT departments are significantly under-estimating the budgets allocated to tech-nology in other parts of the organisation,as more business leaders bypass the CIOand IT staff to execute their own projects.That’s according to member-basedadvisory firm CEB which surveyed 165organisations who together account forover £29bn in IT spending.

CIOs reckon that the IT spend from otherdepartments represents another 20 per centon top of the official IT budget. However,CEB says the real figure is closer to 40 percent. It found marketing, HR, operationsand finance departments are most likely todedicate their own budgets to technology.

For example, six to nine per cent of theoverall HR budget is now dedicated to IT,as businesses exploit the growing numberof cloud-based HR systems and look to

talent analytics to better understand bothexisting staff and new recruits.

CEB MD Andrew Horne says thatwhile the idea of ‘shadow spending’ haspreviously been seen as a threat, it isactually often a sign of healthyinnovation. He believes that it presents avaluable opportunity for IT to work moreclosely with business partners to developnew capabilities.

“Failing to recognise the extent towhich tech-driven projects are happeningoutside of the IT department can be a realworry, yet trying to maintain total controlis equally a step in the wrong direction,”warns Horne. “By getting this balanceright, CIOs can help the business to bemore flexible, identify potential costsavings, and ultimately implementchange and innovation more easily.” �

CIOs should not fear ‘shadowspending’ by other departments

UK’s top firms are not doingenough to tackle cyber threats

security standards. No standard reviewedas part of this research incorporated a

business case element,” says the report.(continued on p2)

Doctor on callLancashire TeachingHospital trialstelemedicine systemfrom ImerjaNews, p2� Off-the-shelf, p14�

Left on the shelfEnclosures that offermore than just cupboard space for your IT equipment

F I X E D & W I R E L E S S N E T W O R K S F O R E N T E R P R I S E U S E R S

One of the questions the Department of Business, Innovation and Skills asked organisationswas about the priorities they place on their business aims. The term ‘cyber security’ wasdeliberately not used; instead it was referred to as ‘safeguarding of information assets’.

SOURCE : UK CYBER STANDARDS RESEARCH REPORT, NOVEMBER 2013, BIS

1st Priority % 2nd Priority % 3rd Priority %

Business Objective

Finan

cial

Man

agem

ent

Proc

urem

ent

Don’t

know

Other

Custom

er ser

vice

Reve

nue

(Sal

es Lev

els)

Safe

guar

ding

of

Info

rmat

ion

Asset

s

Gover

nanc

e/M

anag

emen

t

Tech

nolo

gy a

nd

Inno

vativ

e de

sign

Qualit

y

Opera

tions

Pro

port

ion

of

Resp

on

ses

40%

35%

30%

25%

20%

15%

10%

5%

0%

Peop

le

2%

3%

10%

5%

12%

3%

10%

9%

5%

6%

3%

7%

5%

10%

6%

6%

8%5%

3%1%

10%

4%

3%

6%

11%

15%

13%

14%

12%

1%

4%

3%

12%

4%

5%

12%

Mar

ketin

g

Lega

l and

Com

mer

cial c

ompl

ianc

e

6%

7%

3%

by Ian Grant

register online @ www.networkingplus.co.uk to receive your free monthly copymanaged

Medically fit networks

How IT systems

can help improve

health services

Real World Networks,

p9�

FeaturesModular data

centres. PLUS,

training: get your

head in the cloud

Features, pp10-17�

The Scottish government’s attempt to buy a

new public service network that would save

it £300,000 a month has ended up in court.

The Capital and Updata Infrastructure

consortium tendered the highest-scoring bid

for the Scottish Wide Area Network

(SWAN) contract (News, Dec 2012). Other

bidders were the incumbent, BT, and a joint

venture between Cable & Wireless

(Vodafone) and Virgin Media Business.

A Scottish government spokesman says

that BT has taken the procuring body,

NHS National Services Scotland (NSS) to

court, alleging NSS was not transparent in

the scoring process for the bids. BT is

calling for the tender to be re-run or for

NSS to pay it £20m in damages.

NSS has applied for an urgent dismissal

to enable it to award the contract and

speed up the savings. It had hoped that

work on SWAN would begin in April.

A Capita spokesman said: “We are

aware of the legal challenge. It is a matter

of public record that Capita has

participated in the bid process for the

provision of Scotland’s wide area network

but, until the SWAN board confirms its

decision on the preferred bidder, it would

be inappropriate for us to comment.”

BT is already receiving at least £264m in

public money for rolling out next-

generation broadband access under the

£410m Digital Scotland project. At the time

of writing, the telco did not respond to our

invitations to comment on the SWAN tender.

Under the initial ‘Vanguard’ contract,

NHS Scotland, Education Scotland and

six local authorities will join the new

www.networkingplus.co.ukJ A N U A R Y 2 0 1 4

Traditional IT models are under threat

with 31 per cent of SMEs currently using

non-license-based solutions compared to

16 per cent in 2005, according to research

by Scale Computing. In a survey carried

out for the infrastructure provider by

Vanson Bourne, it’s predicted that this

will rise to 36 per cent by 2015.

The study of senior IT personnel in 200

UK firms found that 48 per cent reported

their budget was not enough and that

smaller firms had less scope when it came

to cutting costs. “The major IT vendors

have for a long time forced enterprise

solutions on small and mid-market firms

and made them pay through the nose for

software for too long,” claims Jeff Ready,

CEO, Scale Computing. “Today, small and

mid-market businesses realise there’s an

alternative, and they no longer have to pay

for expensive infrastructure systems.”

This contrasts sharply with large

businesses. Ninety-nine per cent of

respondents agreed to some extent that

large organisations have a reputation for

buying “big name” brands, as their IT

decision-makers believe that by doing so

they will become more employable.

Ready says: “Traditional IT has been

brainwashed into thinking that paying

more money for big brand names is value

for their business. The reality is that there

is a new breed of IT emerging, which is

savvy enough to understand that the

alternatives are good enough, and they no

longer have to pay for licences.”

Seventy-six per cent of respondents

said that the aim with most of their IT

systems was to have a robust, scalable

infrastructure that achieves competitive

parity at minimum cost. As a result, Scale

Computing says it’s no surprise that some

form of licence-free IT is the preferred

option for 69 per cent of IT heads. �

Threat to traditional vendor model

as SMEs look to open source

F I X E D & W I R E L E S S N E T W O R K S F O R E N T E R P R I S E U S E R S

SWAN. The contract is valued at around

£110m, but the winner could take home

£325m as more public sector bodies join

during its six-year lifetime. The NSS said

in a statement there is already a “good

pipeline” of other organisations

committed to participating because of the

possible savings.

The NHS has 150,000 staff in Scotland

alone, according to the government

spokesman who added: “Ultimately, the real

value of the network is in creating a standard

platform for the whole public sector –

economies of scale, common technologies,

savings, integration possibilities, so that

would [mean] thousands more staff.” �

Dark fibre fuels future

Zayo to install

London-wide dark

fibre network for

SSE Telecoms

News, p2�

The Court of Session at Parliament House, Edinburgh, where Judge Malcolm is hearing BT’s

complaint against the NSS’ system for scoring bids for the Scottish Wide Area Network.

PHOTO: MACCOINNICH APRIL 2005 & USED UNDER CREATIVE COMMONS LICENCE.

BT goes to court over SWAN

tendering process

Net+ 1401 p1 (cover) AM RN NEW

.qxd 29/1/14 16:07 Page 1

EDITORIAL CONTACTSEditorial director: Rahiel Nasir01932 885 647rahieln@kadiumpublishing.com

Deputy editor: Ian Grant01932 706 331iang@kadiumpublishing.com

Designer: Alan McClenaghan01932 423 001alanm@kadiumpublishing.com

ON PAPER: PRINT ADVERTISEMENTSSize CostFull page trim (245mm x 345mm) £3610

Junior page (167mm x 236mm) £2235

1/2 page horizontal (225mm x 160mm) £2035

1/2 page vertical (110mm x 315mm) £2035

1/4 page vertical (110mm x 160mm) £1195

1/8 page (110mm x 78mm) £775

Front cover sponsorship(Cover panel & quarter-page advertorial on page 4) £1995

ON EMAIL: NEWS EXTRAPrime sponsorshipTop & bottom banners(712 x 160 pixels) &(300 x 133 pixels)PLUS a ‘New This Month’£1495

New This Month26 letter heading + 80 words of body text with links £295

ADVERTISING CONTACTSSenior sales executive: Andrew London01932 889 081andrewl@kadiumpublishing.com

Publishing director: Kathy Moynihan 01932 703 274kathym@kadiumpublishing.com

SUBSCRIPTIONS & REPRINTSSuzanne Thomas01932 886 537suzannet@kadiumpublishing.com

Kadium Limited,Brassey House,New Zealand Avenue,Walton-on-Thames,Surrey KT12 1QD UKTel: +44 (0) 1932 886 537 Fax: +44 (0) 1932 886 539 www.networkingplus.co.uk

RATE CARD

The publisher reserves the right to amend the information within this literature without prior notice. ©2014 Kadium Ltd.

ONLINE: (COSTS PER WEEK)Home page banners CostRoof banner (975 x 100 pixels) £595Leader board (720 x 100) £495Leader block (220 x 220) £395Leader button (220 x 100) £345Mid banner (465 x 100) £245Block banner (220 x 220) £295Button banner (220 x 100) £195

Page banners*Roof banner (975 x 100 pixels) £495Leader board (720 x 100) £395Leader block (220 x 220) £295Leader button (220 x 100) £245Mid banner (465 x 100) £245Block banner (220 x 220) £195Button banner (220 x 100) £95

*Where available within the following sections:Technology pages; Case studies; Products & services;Jobs & training; Opinion; White papers; Features;Archives; & Buyer’s guide.

Case studies CostPrimary position £395Secondary position £295Tertiary position £195

Products & services CostPrimary position £395Secondary position £295Tertiary position £195

Jobs & training CostPrimary position £395Secondary position £295Tertiary position £195

White papers CostPrimary position £395Secondary position £295Tertiary position £195

Volume discounts for multiple page & schedule advertising are available.

Buyer’s guide packagesBronze: Company name & telephone number – free of chargeSilver: Company name, telephone number, logo & link – £195 per month.Gold:150 word company profile, logo, email address,telephone number & link– £295 per month.Technology Tab Sponsor – every time a visitor selects atechnology type within the Buyer’s Guide, the technologytab sponsoring company banner will appear at the top ofthe selection for the duration of the search.– £395 per month.