Thred Releases Sweep App

Thred Ltd (ASX: THD, Thred or the Company) is pleased to announce the release of its new geo-locked chat and augmented reality app, Sweep. The Sweep app is already available in Google Play Store. We have deployed the app in Apple App Store, however propagation may take up to 48 hours.

Please note that until the both app stores fully propagate, the Sweep app can be searched under Thred Limited or Sweep app.

Being the first release of the Sweep app in the public trial phase, it purposefully contains specific and limited features catering to the objectives of these trials.

Thred app users will be prompted to update their app in either iTunes or Play Store, experiencing new designs and functionality around the core chat features. Moreover, and pursuant to previous guidance, several old Thred features such as channels, guest threding and connected accounts have been removed following user feedback.

Sweep app is an evolution of the Thred app set to provide market leading features and a compelling value proposition. Sweep’s target demographic is characterised by digital behaviour that is catered for with Facebook, Phone and email signups. In order to comply with design and user experience research, login methods including Google, Twitter and Office 365 have been removed from Sweep. Existing users will undergo a transition process to change their login method.

We are confident Sweep’s intended features and functionality are market leading and unique, engineered to leverage the familiar core chat app. Sweeps initial ‘hero’ feature release is geo-locked chats (henceforth called Geochats). This is explained overleaf in more detail.

Testing and Trial Phase The team at Thred has already recruited several trial sites in Sydney and on the Gold Coast to help launch and test the first trial phase of Geochats. Following these initial trials, a second round of trials will be conducted to refine the user experience, all the while broadening the number of locations Geochats will be available in.

02 November 2017

THRED LIMITED ACN 124 541 466

24/483 Riley Street, Surry

Hills, NSW 2010

Level 24 Allendale Square, 77 St Georges Terrace, Perth WA

6000

Tel: +61 8 6141 3394

E: ir@thred.im W: http://thred.im

Contacts: Geoff Marshall

Managing Director geoffm@thred.im

Directors: David Wheeler Geoff Marshall Sol Majteles

Robyn Foyster

ASX Code:

THD

Quoted Shares:

831,539,387

THRED LIMITED ASX Release

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The sites in the trials phase will be updated on the Sweep website (http://sweep.im/)to allow users to participate and keep shareholders informed of progress. We are encouraging users and shareholders to nominate a Geochat location to be included in the rollout strategy. The Sweep team is in a high-test period with this release and are committing resources to studying and testing the way a user behaves in the app, in order to ensure an engaging and fun experience. What are Geochats? After conducting detailed market research and extensive user group testing with our target demographic, we remain highly confident that Sweep’s Geochats feature and the way in which we deliver it, is unique. Geochats are public chats that are fenced by specific GPS coordinates allowing you to speak to other users in that location; put simply, when a Sweep user enters a venue, campus or nominated area, they can join that conversation. When they move out of the range of the specific geo-fence, they can no longer participate.

Geochats are created by Sweep when a location is assessed as valuable. We will not allow users to create their own Geochats currently so Sweep can moderate content and ensure quality of service. This unique feature resonates strongly with our target demographic because they seek content and interactions more relevant to their proximity. Moreover, the incredible success of ephemeral content like Snapchat and Instagram Stories points to a behavioural trend of exclusivity, discovery and community for our target users. Geochats for gen Z & Y is a perfect and informal locality icebreaker and a friend discovery medium. Because user participation is terminated after they exit the geo-fence, users enjoy the freedom of disappearing and not enduring an ongoing chat forum. Importantly, everything they share and express in the Geochat is not laid bare for the world to see. Thred is initially promoting its Geochats features to locations that are frequented by its target demographic; clubs, bars, sporting events, music festivals, universities etc. It is important to point out that the venue or location hosting Geochats can also join and moderate the conversations. This means that they can communicate offers, promotions, announcements and emergencies etc to all Sweepers in the geo-located venue. Sweep has plans to monetise this service for venues according to the size and nature of the venue or location. This is strongly synergetic for both the venue and Sweep app user. For users, they receive localised and contextually relevant messages from the venue that stop as soon as they leave the geo-located venue. For the venue, they now have an expressive and engaging chat forum to provide offers, promotions, announcements and the like to all Sweepers. We are receiving very strong buy-in to this value proposition from venues and users alike.

There is also a myriad of other applications for geo-locked chats in the enterprise sector that Thred is exploring - Hospitals, Schools, Sporting Venue owners, Airports, Shopping Malls, Public Transport et al.

Transition Plan Thred reports that the backend hosting of its Sweep platform is now on Amazon Web Services (AWS). The old Thred platform was designed to be hosted on Microsoft Azure. As part of the transition from Thred to Sweep, users who choose not to update to the Sweep app, will remain on the Azure platform for a short period until the Company eventually disconnects the Microsoft Azure account.

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The investment in moving to AWS will repay large dividends to Thred in the medium to long term. We expect AWS will provide 30% plus improvements in scalability; 1500% average improvements in speed and performance of the app; removal of database licensing fees; significantly lower hosting fees and increased development velocity, all amongst other important benefits.

Upon updating or downloading the Sweep app, users will experience a much simpler on-boarding journey. In recognising the importance of transitioning current users Sweep will therefore provide 2 separate on-boarding pathways, one for current Thred app users transitioning to Sweep and one for new users.

For existing Thred app users who update to Sweep, all existing messaging and contact history will be retained and available in the new Sweep app. This may take time to propagate for users who choose to do this. New users will be guided through a simple on-boarding before using Sweep.

Summary Thred is excited by the release of Sweep and confident in its ability to increase shareholder value.

To do this sustainably will require calculated and data driven steps to ensure we always strive for excellence and provide a compelling and engaging app. It is essential to follow a modern methodology, standard among technology companies and popularised by Silicon Valley, which commits us to test all features against the demographic which will provide valuable returns to shareholder in the near future.

Thred will continue to keep shareholders informed about the progressive roll-out of Sweep and its Geochat trials. We’ll also provide brief updates to shareholders as key or major features are released via App Store and Google Play updates.

About Thred: Thred Limited (ASX: THD) is a technology company with expertise in geo-location and augmented reality and new communication technologies which yield big data. Thred has developed an in-market version of its new augmented reality and geo-locked chats platform, called Sweep.

Sweep will continually innovate features to leverage important new technologies such as, but not limited to, augmented reality and geo-location. The Company will also progressively integrate proven and tested AR and geo-locked features over the coming months to increase its user audience and drive revenue growth via a new and effective business model. Sweep is now available through iTunes & Play Store. Following a period of user feedback around Sweep features, Thred will periodically release a schedule of updates to Sweep, delivering new features and improvements to increase its user uptake and retention.

Thred has also established an enterprise version of its business model called Agent Reality. This is intended to leverage the Sweep platform technology and capabilities and provide them to brands and 3rd party distribution channels. This model delivers the duality of mutual learnings across both consumer and enterprise models while establishing multiple monetisation channels for our Company.

Forward Looking Statements The material in this document has been prepared by Thred & is general background information about Thred’s activities. The material may contain forward looking statements including statements regarding Thred’s current situation, intent or current expectations with respect to Thred’s business.

While Thred has taken all reasonable care in compiling & producing the material, the material has not been verified; is given in summary form & any forecasts & hypothetical examples may be subject to uncertainty & contingencies outside Thred’s control.

Sweep and Agent Reality are Thred Innovations

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