Thread Rate Card

THREAD ENTERTAINMENT/ TALENT/ SCENE

READERSHIP18-30 years of age 40% of Chico’s population.

TARGET MARKETJoe and Jane Thread are involved, but perhaps uninformed residents of Northern California. Edu-cated, active, busy, and philanthropic. Fashionable, social, and guilty of claiming “there’s nothing to do” on a Friday night.

MISSION STATEMENT The mission of THREAD is to showcase and develop talent in Northern California through a network of venues, artists, entertainers, and entrepreneurs. Additionally, thread-magazine.com serves as a social calendar for the community with up-to-date listings of events, reminders, and ticket providers.

PRODUCTThread Magazine is an online publication connecting communities by common threads of interests and events. Articles feature local talent with an emphasis on Entertaiment, entrepreneurship, performing and non-performing arts, as well as discovered and undis-covered places, people, and stories. In addition, thread-magazine.com serves as a local ticket provider to connect entertainment vendors to an expanding online market.

COMPETITION Printed publications include Synthesis, Chico News & Review, The Orion, Get Fit, and Upstate Business Journal.

DIFFERENTIATION

THREADENTERTAINMENT/TALENT/SCENE

633 Orange St. #5Chico, CA 95928(530)424-8624

[email protected]

• Free online subscription and RSS feed.• Affordable advertising starting at $158.• Continuous advertising through thread- magazine.com archives.• Interactive advertising links thread- magazine.com to sponsored websites.

• Kinetic advertisement space engages read ers with images, sound, and motion.• Real data of readership provided as quar terly results analysis to advertisers.• Online readership remains consistent dur ing seasonal fluctuations in Chico’s popula tion.• A percentage of each convenience charge at THREAD’S Ticket Spool is given back to support local school programs and chart able causes.

THREAD ENTERTAINMENT/ TALENT/ SCENE

Dining Guide6 month advertisement

Standard Listing, $250.00• Name of Business• Like or Dislike Rating Business Address Telephone Number Link to Website

Classic Listing, $500.00• Name of Business• Like or Dislike Rating• Business Address• Telephone Number• Link to Website Logo Google map and directions 4 images (outside, inside, 2 dishes)

Premiere Listing, $1000.00• Name of Business• Like or Dislike Rating• Business Address• Telephone Number• Link to Website• Logo • Google map and directions pdf menu 15 second kinetic ad 6 images (outside, inside, 4 dishes) Coupon code



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ADVERTISING DESIGN There is no charge for basic advertising design and production. Illustration and photography services are available at an additional charge. Ad development for other publications and purposes are available at our in-house rate of $35/hour.

ELECTRONIC GUIDELINES All ads smaller than a full page must be measured to their exact dimensions. If ads are being submitted electronically please send them to our design department at, [email protected]

PAYMENT TERMSPayment in advance is required until a signed credit application has been approved. All credit-approved advertising bills aredue within 30 days. There is a 1.5% late charge after 30 days. One and three month contracts are due upon point of sale. Six and twelve month contracts will require a three month deposit to secure ad position. Monthly payments will be madefor the remaining 3 or 9 month balance. All advertisers receiving frequency discountsmust have signed agreements. Rates may be increased on 30 days notice.If a contract is cancelled prior to fulfillment, a rate adjustment billing will occur. A rate adjustment is a recalculation of alladvertising back to the earned rate accordingto the terms of this rate card. A rate adjustment will not occur if a new, upgraded contract is signed. Ad sizes and copy may bechanged without affecting contract rates.

AD SIZE (1) Issue (3) Issues (6) Issues (12) IssuesFULL $540 $504 $432 $396HALF $280 $245 $173 $158QUARTER $195 $158 $137 $122BANNER $158 $137 $122 $86 BACK COVER: FULL $1296 $895 HALF $583 $324 BACK COVER INSIDE: FULL $1166 $648 HALF $518 $288 FRONT COVER INSIDE: FULL $1166 $648 HALF $518 $288 *10% REDUCTION FOR DCBA MEMBERS & NONPROFIT ORGANIZATIONS

Full Page

Half Page

QuarterPage

Banner



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Advertisement sizesFull Page11” tall by 8.5” wide 1/2 Page Vertical8.5” tall by 5.5” wide1/2 Page Horizontal5.5” tall by 8.5” wide1/4 Page 5.5” tall by 5.5” Wide

1/5 (Banner) Page Vertical11.5” tall by 2” wide1/5 (Banner) Page Horizontal2” tall by 11.5” wide\\

Advertisement, Option I



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Advertisement, Option II

YOU GROW—WE GROW OPTION

$100.00 per month ($120 half-page, $135 full-page) Click Through Fee: .50c each Page View Fee: .50c per 100 monthly visits

Fee’s capped at 10% over what option I price would be for 1 month.**The benefit this option is that minimal risk allows you to grow as we grow. The more exposure we bring to your company through increased subscriptions and page visits allows you to get more value for your advertisement campaign.

EXAMPLE:Quarter-Page Ad $100.00 monthly fee.50c fee per click-thru $15.00 (30 clicks).50c fee per 100 site views $5.00 (1,000 page views)Total Monthly Bill $120.00

THREADENTERTAINMENT/ TALENT/ SCENE

MEDIA & DESIGN SERVICES

WEB DEVELOPMENT:Thread Media Group offers custom and template design for your business or group. We can customize a fresh look on an old website or start from scratch with a completely Flash based website.

*All of our sites are hosted for a low monthly rate of 19.95 or annually at $200.00.**Updates or changes to your site that do not include reconstruction or re-design that exceed your monthly allowed per package will be billed at $35.00 per hour.

BASIC DELUXE PREMEIRE

$675.00 $995.00 $1,650.00

BRANDING:We offer high quality graphic design services including Logo Design, brand iden-tity, merchandising, Clothing Design and more.

Logo Design: $250.00Print Design: $35.00/hr.Tagging/Packaging Design: Call for Quote

Our basic package in-cludes a registered do-main address, custom

5-page website with Flash Graphics/Animation.

1 free monthly update.

Everything the basic pack-age offers with 5 more page options, a google analytics report monthly, Basic Key word optimization (SEO)

and custom photography to add to your site.

2 Free Monthly updates.

Combine the options of our Basic and our Deluxe pack-

ages and add 5 minutes worth of High Definition

Video Production to supple-ment your business. Addi-tional video time available at an hourly rate of $120.00.



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MARKETING & CONSULTING:

Thread Media Group offers a well rounded spectrum of services to help you meet or exceed your business’s marketing goals. Through various consultants and specialists in a diverse group of markets, Thread Media Group can put a solution together for your busi-ness needs.

MODEL MARKETING: TMG has a network of area models both men and women to as-sist in promoting your company. Uses for our models range from photo shoots for prod-ucts, Promotional exposure, Downtown Guerilla Marketing Tactics and more. Having an event and want models to support your venue and your production? We can arrange the finest quality models to assist in your marketing needs. *(Prices Subject to event, purpose and duties)

VIDEO PRODUCTION: Our Videographers shoot with the latest in HD Camera’s and Audio Production. All specialized in post-production editing, 3D motion graphics and more. For most jobs our prices for HD video production will range from $175 to $200 per hour. Per project pricing available after initial consultation.

NETWORK MARKETING & OTHER SERVICES:

All services are subject to approval and pricing will vary depending on the scope of each job. Initial consultations are always free.

• Social Networking• Print• Video• Photo• Marketing Campaign (i.e. slogan)• Brand Identity• Advertisement



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Thread Rate Card

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