Thought Leadership for Social Change - Raising Your Voice in 140 Characters or Less
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Thought Leadership for Social Change Raising Your Voice in 140 Characters or Less Vanessa Wakeman @wakemanagency #thoughtleadership
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Transcript of Thought Leadership for Social Change - Raising Your Voice in 140 Characters or Less
Thought Leadership for Social Change
Raising Your Voice in 140 Characters or Less
Vanessa Wakeman
@wakemanagency
#thoughtleadership
ABOUT "WE ARE THE PEOPLE
BEHIND THE PEOPLE
ON THE FOREFRONT
OF SOCIAL CHANGE“
AGENDAThought Leadership: What and Why1
2
3
4
5
Leveraging Social Media
The Phases of Thought Leadership
Thought Leadership Actions
Q&A
What Is Thought Leadership?
• Webster’s Dictionary– One whose views on a subject are taken to be authoritative and
influential.
• Wikipedia– An individual or firm that is recognized as an authority in a
specialized field and whose expertise is sought and often
rewarded.
• Vanessa Wakeman– An individual that commits to contributing valuable, original
thinking and fresh ideas on a subject to benefit the greater good.
The individual is in service to the issue or innovation with the goal
of fostering change.
Your Biggest Goal as a True Thought Leader…
To be in service to the issue or innovation.
Am I saying something different?
the
$1,000,000
Questions
Am I comfortable having people disagree
with me?
Am I willing to be transparent, vulnerable
and authentic?
What Do Thought Leaders Do?
• Assert their point of view
• Serve as stewards of new ideas
• Innovate and create change
• Guide their communities toward a new way
of thinking
Identification
Disruption
Evolution
Action
What Are You Thinking?
Make some noise
Creating Change
The beginning of
a movement
THE
IDEA
Why Is This
Important for
Social
Change?
Building credibility
Strengthening relationships
Building a movement
Creating awareness/
call-to-action
What Are The Benefits to Leveraging Social Media For Thought Leadership?
• No invitation needed/highly accessible
• Connect with/find your tribe
• 6 degrees of separation
• Feedback loop/real-time engagement
What platforms do I use?
Go where your audience is
Test, experiment play
Have fun with it!
make a splash!
JUMP
IN
ID tweetable sentences or thoughts
Write a blog post
Create visuals for Instagram
DIY Videos
Getting Started
The Three Phases of
Thought Leadership
Phase 3Yes
Phase 2Sticky
Phase 1Doubt
This is painful.
Phase 1
Doubt
Hey, they know
my name!
Phase 2
Sticky
Phase 3Yes
Have your people
call my people.
Do You Know
Who You Want
to Reach?
Is Anyone Really Listening To Me?
Your
Unique
Thinking
Op
po
rtu
nit
y
Issue
or
Innovation
How Do You Share?
Bite-sized nuggets for swift consumption
Authentic
Helpful
Practical
Listen for Other
Opinions
Thought Leadership Audiences
Followers
Wallflowers
Rejecters
Revenue
Generation
Influence
Opinion
Thought Leadership Dollars and Sense
Revitalize and
Re-energize Your
Organization's Position
Rally
Support
Thought
Leadership
Actions
Active Listening and Sharing
IDEA
Consistency
Q&A
@WakemanAgency
Facebook.com/wakemanagency
www.TheWakemanAgency.com
Contact Us
New York City60 East 42nd Street, 46th Floor
New York, NY 10165
T/F: (212) 500-5953
White Plains
445 Hamilton Avenue #1102
White Plains, NY 10601
T/F: (212) 500-5953
Silicon Valley
955 Benecia Avenue
Sunnyvale, CA 94085
T/F: (408) 663-6770
