Thomson's Gazelle - Coporate Identity - Guide
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Transcript of Thomson's Gazelle - Coporate Identity - Guide
THOMSON’S GAZELLE
CORPORATE IDENTITY
GUIDE
The Thomson’s gazelle (Eudorcas thomsonii) is one of the best-known
gazelles. It is named after explorer Joseph Thomson and, as a result,
is sometimes referred to as a “tommie”. It is considered by some to be
a subspecies of the Red-fronted Gazelle and was formerly considered
a member of the genus Gazella within the subgenus Eudorcas, before
Eudorcas was elevated to genus status.Thomson’s gazelles can be found
in numbers exceeding 500000 in Africa and are recognised as the most
common type of gazelle in East Africa.
Thomson’s gazelles are 53 to 67 cm (21 to 26 in) tall and weigh 13 to 24 kg
(29 to 53 lb) (females), 17 to 29 kg (37 to 64 lb) (males). They have light
brown coats with white underparts and a distinctive black stripe. Their
horns are long and pointed with slight curvature. The white patch on their
rump extends to underneath the tail but no further. A mistake sometimes
made is the misidentification of Grant’s gazelles as Thomson’s gazelles.
Although some Grant’s do have the black stripe running across their sides,
the white on their rump always extends above the tail.
Image Vector
Identity Development Process
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Bodoni is a series of serif typefaces first designed by Giambattista Bodoni (1740–1813) in 1798. The typeface is classified as Didone modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville, that of increased stroke contrast and a more vertical, slightly condensed, upper case, but taking them to a more extreme conclusion.
Bodoni Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
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Description Headline Typeface
Bodoni Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
123456789
Univers is the name of a realist sans-serif typeface designed by Adrian Frutiger in 1954.
Univers 55 Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
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Description Secondary Typeface
Usage Identity
Background Color Application
Minimum print size
Color Palette Extraction
Color Palette Extraction
2011 S/S ‘Abstinence’ Look Book Color Decomposition
2011 S/S ‘Abstinence’ Look Book
C80 M70 Y80 K50R44 G51 B41
C10 M10 Y50 K0R236 G223 B146
C43 M36 Y29 K0R160 G158 B165
C43 M36 Y29 K0R160 G158 B165
C69 M80 Y82 K55R61 G38 B32
C67 M58 Y55 K5R104 G105 B106
C0 M 0 Y5 K10R239 G238 B231
C100 M96 Y64 K51R8 G23 B48
BR A N D I DEN T I T Y
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BR A N D I DEN T I T Y
Thomson’s Gazelle reflects a classic sense of refined
sophistication. The ultimate expression of classical
values.
바이더웨이
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BR A N D I DEN T I T Y
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BR A N D I DEN T I T Y
PA RT N ER / T HOMSON’S GA ZELLE
GR A PH IC DESIGN / R EBOR N[R IBBON ] GR A PH Y
COPYR IGH T 2010 R EBOR N[R IBBON ] GR A PH Y