Thomson's Gazelle - Coporate Identity - Guide

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THOMSON’S GAZELLE CORPORATE IDENTITY GUIDE

description

Thomson's Gazelle - Coporate Identity - Guide

Transcript of Thomson's Gazelle - Coporate Identity - Guide

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THOMSON’S GAZELLE

CORPORATE IDENTITY

GUIDE

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The Thomson’s gazelle (Eudorcas thomsonii) is one of the best-known

gazelles. It is named after explorer Joseph Thomson and, as a result,

is sometimes referred to as a “tommie”. It is considered by some to be

a subspecies of the Red-fronted Gazelle and was formerly considered

a member of the genus Gazella within the subgenus Eudorcas, before

Eudorcas was elevated to genus status.Thomson’s gazelles can be found

in numbers exceeding 500000 in Africa and are recognised as the most

common type of gazelle in East Africa.

Thomson’s gazelles are 53 to 67 cm (21 to 26 in) tall and weigh 13 to 24 kg

(29 to 53 lb) (females), 17 to 29 kg (37 to 64 lb) (males). They have light

brown coats with white underparts and a distinctive black stripe. Their

horns are long and pointed with slight curvature. The white patch on their

rump extends to underneath the tail but no further. A mistake sometimes

made is the misidentification of Grant’s gazelles as Thomson’s gazelles.

Although some Grant’s do have the black stripe running across their sides,

the white on their rump always extends above the tail.

Image Vector

Identity Development Process

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Bodoni is a series of serif typefaces first designed by Giambattista Bodoni (1740–1813) in 1798. The typeface is classified as Didone modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville, that of increased stroke contrast and a more vertical, slightly condensed, upper case, but taking them to a more extreme conclusion.

Bodoni Roman

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Description Headline Typeface

Bodoni Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

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Univers is the name of a realist sans-serif typeface designed by Adrian Frutiger in 1954.

Univers 55 Roman

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Description Secondary Typeface

Usage Identity

Background Color Application

Minimum print size

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Color Palette Extraction

Color Palette Extraction

2011 S/S ‘Abstinence’ Look Book Color Decomposition

2011 S/S ‘Abstinence’ Look Book

C80 M70 Y80 K50R44 G51 B41

C10 M10 Y50 K0R236 G223 B146

C43 M36 Y29 K0R160 G158 B165

C43 M36 Y29 K0R160 G158 B165

C69 M80 Y82 K55R61 G38 B32

C67 M58 Y55 K5R104 G105 B106

C0 M 0 Y5 K10R239 G238 B231

C100 M96 Y64 K51R8 G23 B48

BR A N D I DEN T I T Y

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BR A N D I DEN T I T Y

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Thomson’s Gazelle reflects a classic sense of refined

sophistication. The ultimate expression of classical

values.

바이더웨이

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BR A N D I DEN T I T Y

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BR A N D I DEN T I T Y

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PA RT N ER / T HOMSON’S GA ZELLE

GR A PH IC DESIGN / R EBOR N[R IBBON ] GR A PH Y

COPYR IGH T 2010 R EBOR N[R IBBON ] GR A PH Y