Thomason Shore1 Case Analysis
Transcript of Thomason Shore1 Case Analysis
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Thomson ShoreThomson Shore
vitual company tour
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Content
Case Introduction About Thomson Shore
1. Production
2. Service
3. Process of produce
Answer of the
questions1. Why is forecasting important to a
company like Thomson - Shore?
2. What are the forecastingtechniques that Thomson - Shore
might find helpful when
forecasting?
3. What are the limitations of these
techniques for a business such as
book publishing?4. Can you think of other types or
approaches to forecasting thatmight help them?
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Thomson Shore
1.What are the forecasting techniques that Thomson - Shore might find helpful when
forecasting?2.What are the limitations of these techniques for a business such as bookpublishing?
Can you think of other types or approaches to forecasting that might helpthem?
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About Company
Thomson Shore : manufacturer of hard and
soft cover books.
The company which was started in 1972,is anemployee-owned company. T hey believed the best
employees would make up the best company. They
hired people who were not just experts in book making,
but who were obsessed with quality. They specialize in
all books for big and small publishers. Thomson-Shoreis leading the way with green press initiatives,also the
first book manufacturer to join the Green Press Initiative
(GPI).
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Production
Books : Hard and
soft cover books.
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Service
Self-publishing
Services
Offset printing
Digital printing E-book conversion
Market solutions
Distribution/fulfillment
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Process ofProduce
for example : self-publishing, how Thomson-Shore puts your bestbook forward?
Step 1 Sales: It starts with the decision towork together.
Step 2
Customer Care: Planning makesperfect.
Step 3 Electronic Prepress: the expertsprepare your book for print.
Step 4
Manufacturing: Start the presses! Step 5 Shipping: make sure books gethere in time!
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Questions 1
1. Why is forecasting important to a company like Thomson - Shore?
it is related to every process of the manufacture.
Designdesign Detailed product specifications:the quotation, the size of
the book ,the paper to chose,the design of the context andcover,the needs to print ,bind,ship etc.
Production and inventory controlScheduling of the Representative (customer care ,)Producer
experts, printe,bindery .materials control including thepaper,cover ,machine etc.
Quality assurance and control:Sales Representative
(communication ) customer care (Plan and design )Producerexperts (edit , design )printer (print)distributer (ship ,post ,flightetc)Supply chain management (paper mills )
Manufacturingchosing the proper machine and proper bindery
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Reasons
1.Revenues :are derived from customers howmany customers and how they want theirbook published and what is the budget ofthem.
2.Operating:Forecast can be used by productdesign,marketing,labor management,operations, finance, scheduling andInventory management.
3.Material : Forecast can be used by materialcost .paper price forecats can help controlthe cost .
4.Manufacture model:Long period to produce
books,the budget gave to costomers is
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5.Human resource plan :Forecasts
labor cost is important.since book
publishing mostly is intellecture work .
in each area ,forecasts is needed .it isvery important.
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Questions 2
What are the forecasting techniques that Thomson -Shore might find helpful when forecasting?
Qualitative Methods
1.Juryofexecutiveopinion
Pool opinions of high-levelexperts, sometimes
augment by statistical
models
2.Salesforcecomposite
Estimates from individual
salespersons are reviewed
for reasonableness, then
aggregated
3.ConsumerMarket Survey
Ask the customer
To know how many books need
to be pulished and give proper
suggestions to the customers.
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Quantitative methods
1.Moving Average Method
2.Exponential Smoothing
method
1.forecast the sales .
2.forecast the price of the paper
Moving average =Moving average = demand in previous n periodsdemand in previous n periods
nn
New forecast =New forecast = Last periods forecastLast periods forecast
++ aa ((Last periods actualLast periods actual priceprice Last periods forecastLast periods forecast)) Ft = FtFt = Ft 1 +1 + a(a(AtAt 11 -- FtFt 1)1)
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Questions 3
What are the limitations of these techniques for a business such as book
publishing?
Qualitative Methods shortcomings:
1.Involves intuition, experience
2.depend on the high-level experts ,salesman and consumers , sometimes
more rely on experience and intuition.3. Poor accuracy and poor data basis.
for example , in China when the book is first introduced
to a famous publishing house ,it is underdog by the experts and the the
salesman .since it is very short ,not common .but when it is published very
popular.
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Quantitative methods
Used when situation is stable and historical data exist .if the
situation is greatly change ,can not fit .Ex . financial crisis .
Require extensive historical data especially for ExponentialSmoothing tools , since price of paper is maily material cost of thecompany,so extensive data is needed.
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Questions 4
Can you think of other types or approaches to forecasting that might
help them?
Multivariate Analysis is needed to use to help them .Finding relations
between variables or between columns in data tables. The objectiveis often to use one set of variables (columns) to predict another, for
the purpose of optimization, and to find out which columns areimportant in the relation.
if we can find the ralationship between inventory of paper and the
variables (customer"s demand ,paper price,quantity of
production,publish circle period,)we can Minimize inventory of
material .
if we can find the relationship between labor cost and the needs ofbooks ,the buget of the customers ,the quantity of the
productions ,the number of human resource , we can Minimize
inventory of material .