Thomas Petersen: Data is your eyes - not your brain
Transcript of Thomas Petersen: Data is your eyes - not your brain
Thomas PetersenOnline content managerMetropolitan University CollegeTwitter: @herinde
Data is your eyes – not your brain
Quote: Colleen Jones
A discussion of how we can use data to develop web content
Metropolitan University College
6Locations in Copenhagen
10.000Students
17Study programmes
Foto: Anne Trap-Lind
20-29Years of age
2 years ago
From decentralized web publishing
… to (fairly) centralized web publishing
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Top 100 pages60% of all visits
Undergraduate study programmes, 1 month
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Undergraduate study programmes, 1 month
What does it mean?
THE BLOB
BEWARE,
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What’s at the bottom?
PUSH
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Admissions
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1,1% 0,7% 0,6%
Internal pages: 76%Search: 22%Direct: 3%External pages: <1
Bounce: 39%Exits: 35%
Top content
Admissions
About the programme
Study start
The structure of the programme
Contactinformation
Mest populære sider under grunduddannelser (seneste år).
Overview Structure Facts
What they want
USE OTHER SOURCES
TEST YOUR ASSUMPTIONS
3000We asked
Answered1000
98%Have you visited Metropolitan’s website phmetropol.dk?
76%Which media played the most important role in your choice of study programme?(Choose 1-2 most important)
3%Which media played the most important role in your choice of study programme?(Choose 1-2 most important)
About the programme / structure
Admissions
Study start
Career opportunities
Admissions
About the programme
Study start
The structure of the programme
Contactinformation
Mest populære sider under grunduddannelser (seneste år).
10
Inspiration
Introduction
Validation
Confirmation
Decision
User journey
Inspiration
Introduction
Validation
Confirmation
Decision
User journey
Family
Friends
High school student counsellors
Metropol student counsellors
Metropol website
Open house
Study guide-website Metropol website
Applicationwebsite
10Further trainingCareersInternational
About the programme / structureAdmissionsStudy start
Data is your eyes not your brain
Colleen Jones
IN THE ORGANISATION
BRING YOUR DATA INTO PLAY
CONTENT AUDITS
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Admissions
0,3%
0,6%
1,1% 0,7% 0,6%
Internal pages: 76%Search: 22%Direct: 3%External pages: <1
Bounce: 39%Exits: 35%
9%Percentage played87%
24%13%
Internal pages: 73%Search: 33%Direct: 3%External pages: <1
9%
Bounce: 28%Exits: 31%
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THE BLOB
BEWARE,
Data
www.phmetropol.dk