Thiyagu

8/11/2019 Thiyagu

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CHAPTER – I

1. INTRODUCTION OF POULTRY FARM

1.1 INTRODUCTION

Poultry is one of the fastest growing segments of the

agricultural sector in India today. While the production of agricultural crops has been

rising at a rate of 1.5 to 2 percent per annum, that of eggs and broilers has rising at a

rate of 8 to 10 percent per annum as a result, India is now the worlds fifth largest egg

producer and the eighteenth largest producer of broilers. !ri"ing this e#pansion are a

combination of factors $ growth in per capita income a growing urban population and

failing real poultry prices.

1.1.1 Background of ou!"r# Indu$"r#%

In the last twenty%fi"e years, li"estoc&

production has become more industriali'ed and farm si'e also substantially increased.

(he e#pansion is made possible by imported technology and increased domestic

demand as a result of rapid economic growth. )ut the rapid growth of the broiler

production is also reinforced by e#port demand.

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*ight from the beginning, the first pri"ate agric%business firm that

introduced modern technology in broiler production saw the high e#port potential and

applied for the in"estment pri"ilege to build the e#port%oriented slaughterhouses. In

addition to the income effect, the increased production of broiler eggs has also

lowered their process relati"e to the prices of beef and fish. +s a result, consumption

is further stimulated.

(he e#pansion of most of the li"estoc& sub sectors resulted from

the mar&et forces and the pri"ate sector initiation while the large%scale agric%business

firms were the dri"ing force in the broiler industry, it was the independent farmers

who too& lead in the de"elopment of the pig and layer industries.

n the other hand, dairy is an e#ception because its growth

must largely be attributed to the go"ernments Initiation and Its continued promotion

and protection.

(he go"ernment has also attempted to de"elop the cattle

industry but without success. )ut go"ernment inter"ention can also be detrimental, as

it has discouraged the pri"ate sector from entering into the swine industry.

(he li"estoc& industriali'ation comes in se"eral shapes and

forms. )roiler Industriali'ation began with the pri"ate company importing and

introducing modern pac&aged technology -Including breeds, feed technology, and

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farm management through contract farming and also

company farm. Its success has attracted se"eral new agric%business firms.

/onseuently these integrators ha"e been able to control the

largest share in production and e#port. imilar means of contract farming has also

been applied to layer and pig frames, but the success is still "ery limited. n the other

hand the small holders who organi'ed themsel"es under the cooperati"e system

determine the de"elopment of the dairy production.

)efore Industriali'ation, )ac&yard li"estoc& production,

which pro"ided supplementary income and consumption for farm households, was

pre"alent. owe"er, since the Industriali'ation, the professional speciali'ed li"estoc&

farms replaced the bac&yard production. + significant number of small holders,

e#pect the dairy sectors also declined, through at the lesser e#tent. 3et the dairy

sector also declined, through at the lesser e#tent.

3et the e#pansion of the commerciali'ed farms has

created a large number of new 4obs for poor farmers. ome small and bac&yard

farmers who still want to raise animals can also ha"e a choice to build the modern

farm by entering into a contract with the agric%business contractors. "en farmers

who ha"e neither do not euate capital nor sufficient technology can participate in the

contract farming because, with the assistance from the contractor.

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(hey can secure the low%interest rate agriculture loan from the

commercial ban&s. 7oreo"er, a large number of small and medium%scale independent

farms -in poultry and swine, who are successful in imitating the imported

technology. /an also upgrade them sel"es and e#pand their business to be the

contractor competing with the e#isting integrators.

(he impact of displacement of small li"estoc& farms depends on

the ad4ustment costs or the fle#ibility of ad4ustment among the small holders. +fter

documenting the process of displacement, this study will assess the po"erty

implications of the displacement.

)ut the transformation process can also ha"e negati"e impact,

particularly on the poor and the small holders who lac& adeuate resources and

information to ad4ust them sel"es. (he small holders may find it increasingly difficult

to compete with the large%scale farmers.

In addition to the economic factors, e.g., the low transaction

cost of doing business and the scale economies en4oyed by the large farms, changing

product reuirements in the mar&et place may also accelerate the pace of scaling up

of the li"estoc& production. uch reuirements include the en"ironmental pressure

and the increasing public concern about food safety, food uality and animal health.

(he issues are the main focus of this study.

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1.& 'COPE OF THE 'TUDY

(he study was conducted in 9ama&&al .(he study is confirmed to 50days,

relies on primary data obtained from 100 respondents.

(he study co"ers in brief the present position of the +ishwarya feed products.

+ products detail study on the e"olution of the consumer awareness. :iews about

+ishwarya feed products made for the opinion of consumers on different aspects,

awareness, uality, price, door deli"ery and promotional acti"ities and the reasons for

buying +ishwarya feed products.

(he study was conducted at the place li&e &anauaipatti "illage, periyapatti

"illage, &alipalayam "illage, "ala"anthi "illage,..etc.

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1.( OB)ECTI*E' OF THE 'TUDY

(o study the perception of consumer towards +IW+*3+ ;! on

"arious factors.

(o find out the most influencing information source.

(o study the information of socio%economic factors on purchase decision.

(o study the effecti"eness of ser"ices pro"ided by the company.

(o &now the le"el of satisfaction about the +IW+*3+ brand feeds.

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CHAPTER – II

&.1. RE'EARCH METHODOLO+Y

+ central part of research is to de"elop an effecti"e research trategy or

design. 7ethodology in"ol"es the most suitable methods of in"estigation, the nature

the research instruments, the sample plan and the type of data.

R,$,arc- D,$gn

+ research design is purely the framewor& a plant for a study that guides the

causation and analysis of data.

D,$cr"/, r,$,arc- d,$gn

!escripti"e studies attempt to determine the freuency units, which something

occurs, and the relationship between to phenomena =. (o identify the characteristics

of users of certain product, the degree of consumption with different types of users, or

the type of consumers who buy the product on credit, usually descripti"e studies

assume certain underlying characteristics of the mar&et or ha"e some precise

statement of research uestions.

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&.&. COMPANY PROFILE

+IW+*3+ ;!? the company was established in 1@@< by 7r.

=unase&aran. (he trade office is situated in 9ama&&al town and its factory is at

:agurampatti "illage, &m away from 9ama&&al.

(he following are the ma4or concerns of the firm.

7A.+IW+*3+ feeds,

7A.+IW+*3+ =reen =ardens,

7A.+IW+*3+ Buality 9utrients,

7A.+IW+*3+ (ransport C Dogistics,

7A.+IW+*3+ #ports C Imports,

7A.+IW+*3+ ;eed uality control Daboratory with * C ! wing.

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(here are so many companies li&e, +nnam feeds, )harani feeds, Poorani

feeds, feeds, ect., from whom +IW+*3+ feeds is facing lot of compettion in

both feeds and eggs sector. +IW+*3+ firms are in"ol"ed in breeding of poultry

Dayer birds for production of white shelled table eggs with a total population of

,00,000 birds with a capacity to produce 120 million eggs per annum.

While the +IW+*3+ Buality nutrients deal in trading of poultry

medicines, "accines and feed additi"e, the +IW+*3+ (ransports with a fleet of

more than 50 transport "ehicles ta&e care of the entire logistics of the group

7A.+IW+*3+ feed uality control of feed raw materials as well as the finished

products. (he unit is first of its &ind owned by a pri"ate firm in 9ama&&al town.

+s a part of e#pansion policy the group is in the loo& out to e#pand their

operations to International mar&et in which it has decided to enter the =ulf mar&et by

opening a branch in !ubai. (he main ob4ecti"e is to enter the foray of e#port mar&et

in the field of Indian white shelled table eggs and other poultry products to "arious

=ulf countries.

(his centre will be importing the eggs from our capti"e

production units, which will ensure highest uality standards under "ery hygienic

condition.

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&.( OR+ANI0ATION CHART

MANA+IN+ PARTNER

+dministrati"e C Production 7ar&eting gg

;inance di"ision

ffice staffs /attle feed C +rea field gg

Poultry feeds 7anager /ollection

Production labour buyers

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&. AI'H2ARYA IMPORT' AND E3PORT' 4E++'5

ur farm fresh eggs are supplied through and E( I9!I+ is to other states for

consumption, with out own carriers.

+lmost care is ensured for the distribution of farm eggs to (amil 9adu

=o"ernment 9on%meal schemes of "arious !istrict in (amil 9adu throughout the

year.

+ishwarya ;eeds are the ouths largest #porter of ;arm fresh ggs to =ulf

countries, 7aldi"es etc, with an a"erage "olume of o"er 15 million eggs per

month plus as per profile and thus helps Indian conomy to earn more foreign

#change and to help to get the )est Price for the ;armers.

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&.6 AI'H2ARYA FARM'

(he uniue ualities of our poultry feed ma&e them "ery safe C high uality. )y

using out poultry crumble feeds, chic&s A birds are bound to show impro"ed

growth impro"ed resistance power and high F age of egg producti"ity.

uccess of layer rising depends on the growth rate of birds, egg producti"ity, feed

efficient and health status. 7eticulous care to be bestowed in choosing poultry

layer feed $ for which +ishwarya poultry feeds are there.

Poultry layer grow storage by stage -i.e. chic&%grower $ pre layer% layer stage and

to maintain the reuired weight gain at stages, consume feed more efficiently, and

produce eggs at the fi#ed ages.

Poultry layer chic& endowed with strong disease resistance. +ny failure at the

start is reelected on reaching the layer stage.

Poultry layer feeding management is special significance since feed alone

constitutes 80F of the total operational cost in egg production.

uccessful layer egg production rests suarely on pro"iding efficient health co"er

against any disease by pro"iding uality feeds etc.

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/onstant concern, meticulous care, and close "igilance are essential to rectify

errors at e"ery stage of layer feed production to impro"e the efficiency of feed. +

constant regular growth of birds Achic&s will gi"e more results.

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&.7 DATA COLLECTION METHOD

Pr8ar# da"a

Primary data do not e#ist already in records and publications. (he researcher

has to gather primary data a fresh for the specific study underta&en. (he primary data

are e#plicitly gathered for a specific research pro4ect.

',condar# da"a

/ompany websites

9ews paper

'a8!ng

nly a few numbers of customers are considered for analysis and this called

sampling. ere the entire population is ta&en for analysis.

(he data are collected from 50 customers of +IW+*3+ PED(*3

;!, 9ama&&al.

'a8!ng !an

!ata G Primary, econdary

*esearch design G ur"ey

*esearch 7ethodology G Buestionnaire

7ethod of contact G Personal

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9u,$"onnar,

(he term uestionnaire refers to a self%administrated process where by the

respondents she reads the uestions and records her answer without the assistance of

an inter"iewer. Buestions can be classified in different ways.

7ultiple choice uestion

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&.:. LI;ERT 'UMMATED 'CALE' O*ERALL RATIN+

;rom the gi"en table, the li&ert summated scales o"erall rating was done to

4udge the most preferred option from ran&s stated.

(his o"erall rating ta&es into consideration the weight gi"en to each ran& with

respect to their relati"e satisfaction in this uestion.

• ighly atisfied $ with as weight age points

• atisfied $ with 6 as weight age points

• !issatisfied $ with 2 as weight age points

• ighly !issatisfied $ with 1 as weight age points

(otal weighted score

D H 100

9o. f respondents 9o. f parameters

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&.< LIMITATION' OF THE 'TUDY

(he study is restricted to +IW+*3+ PED(*3 ;!.

(ime and cost factor ha"e a greater influence in the sur"ey.

(he study was conducted within short span of time.

(he information gi"en by the respondents are spontaneous and it may not be

consistent.

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CHAPTER – III

DATA ANALY'I' AND INTERPRETATION

INTERPRETATION

(he data after collection has to be processed and analy'ed in accordance with

the outline laid down for the purpose at the time of de"eloping the search plan.

(echnically spea&ing processing editing, coding, classification and tabulation

of so called data so that are amenable to analysis.

Ed"ng

diting of the data is process of e#amine of the collected raw data to detect

errors and omissions and correct these when possible. +s master of fact, editing

in"ol"es careful scrutiny of the completed uestionnaires. diting tabulation and I

done to assure that the data are accurate, consistent with other facts gathered,

uniformly entered, as complete as possible and ha"e been arranged to facilitate

coding.

Codng

/oding refers to the process of assigning numerals or other symbols to answer

so that response can be put in to a limited number of categories or class.

Ta=u!a"on

When a mass of data has been assembled, it becomes necessary for the

researcher to arrange the same in some &ind of conscribe and logical order. (his

procedure is returned to as tabulation. (his tabulation is the process of summari'ing

raw data and display the same compact from of -i.e., in the form of statistical tables

for further analysis

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TABLE – 1

(.1 +ENDER – 2I'E CLA''FICATION OF RE'PONDENT>'

+,nd,r No. Of R,$ond,n"$ P,rc,n"ag, ?

7ale

;emale

@<

@<F

F

To"a! 1@@ 1@@?

'ourc, % Pr8ar# Da"a

Inf,r,nc,

;rom the abo"e table it is obser"ed that most of the

respondents -@< F are male, and female respondents are -F.

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CHART – 1

(.1 +ENDER – 2I'E CLA''FICATION OF RE'PONDENT>'

Male

96%

Female

4%

Male

Female

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TABLE – &

(.& LOCATION OF THE FARM

Loca"on No. Of R,$ond,n"$ P,rc,n"ag, ?

Erban

*ural

emi urban

8

>2

20

8F

>2F

20F

To"a! 1@@ 1@@?


Inf,r,nc,


respondents ->2 F are ha"ing their farm in rural areas because it helps the chic&s

to grow well in pollution free area. +nd from the abo"e obser"ation it is clearly

seen that urban area -8 F is not a good place for ha"ing a farm but semi urban is

also preferred to some e#tent -20 F.

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CHART– &

(.& LOCATION OF THE FARM

8%

72%

20%

Urban

Rural

Semi urban

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TABLE – (

(.( EDUCATIONAL 9UALIFICATION

Educa"ona! 9ua!fca"on No of R,$ond,n"$ P,rc,n"ag,?

Primary

econdary

=raduate

Post =raduate

60

<

1

10

60F

<F

1F

10F

To"a! 1@@ 1@@?


Inf,r,nc,


respondents are secondary -< F, (hen comes the primary -60 F, following

them are the graduates -1 F, and post%graduate -10 F.

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CHART– (

(.( EDUCATIONAL 9UALIFICATION

30%

46%

14%

10%

Primary

Secondary

Graduate

Post Graduate

2

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TABLE –

(. CLA''IFICATION ON THE BA'I' OF A+E

Ag, No of R,$ond,n"$ P,rc,n"ag,?

)elow 60

60%0

0%50

+bo"e 50

1<

<

2<

12

1<F

<F

2<F

12F

To"a! 1@@ 1@@?


Inf,r,nc,


respondents ha"ing farm -< F belong to the age group of 60%0 years,

-2<F belong to 0%50 years category, and least 9o. of respondents doing this

business belong to the age group of abo"e 50 -12 F, and following

respondents below age 60 -1<F.

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CHART–

(. CLA''IFICATION ON THE BA'I' OF A+E

16%

46%

&7?

12%

Belo 30

30!40

40!"0

#bo$e "0

2<

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TABLE – 6

(.6 CLA''IFICATION ON THE BA'I' OF OCCUPATION

O"-,r Occua"on No of R,$ond,n"$ P,rc,n"ag, ?

)usiness man

Professionals

thers

68

18

68F

18F

F

To"a! 1@@ 1@@?


Inf,r,nc,

;rom the abo"e table it is obser"ed clearly that no

professionals -18 F are engaged much in this business, respondents doing

other occupation is - F -eg. +griculture, and some percentage of business

men -68F are doing this business.

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CHART– 6

(.6 CLA''IFICATION ON THE BA'I' OF OCCUPATION

38%

18%

44%

Business menProessionals

&t'ers

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TABLE – 7

(.7 CLA''IFICATION ON THE BA'I' OF MONTHLY – INCOME

Mon"-!# Inco8, No of R,$ond,n"$ P,rc,n"ag, ?

)elow 5,000

5,000%10,000

10,000%15,000

+bo"e 20,000

12

6<

62

20

12F

6<F

62F

20F

To"a! 1@@ 1@@?


Inf,r,nc,

(he abo"e table shows that 6<F of respondents earn monthly

between 5,000 $ 10,000, and 62F of respondents earn 10,000 $ 15,000, and

20F of respondents earn abo"e 20,000, and 12F of respondents earn below

5,000.

2@

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CHART – 7

(.7 CLA''IFICATION ON THE BA'I' OF MONTHLY – INCOME

12%

36%

32%

20%

Belo "(000

"(000!10(000

10(000!1"(000

#bo$e 20(000

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TABLE:

(.: NUMBER OF HEN' PRE'EN IN THE FARM

No of H,n$ No of r,$ond,n"$ P,rc,n"ag, ?

)elow 5,000

10,000%15,000

15,000%20,000

+bo"e 20,000

10

2<

<

18

10F

2<F

<F

18F

To"a! 1@@ 1@@?


Inf,r,nc,

;rom the abo"e table it is obser"ed that, most of the

respondents ha"e 15,000%20,000-< F hens in this farm, the lowest of hens

recorded is below 5,000-10 F, and rest of them are 10,000%15,000 -2< F, and

abo"e 20,000 -18 F hens.

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CHART :

(.: NUMBER OF HEN' PRE'EN IN THE FARM

10%

26%

46%

18%

Belo "(000

10(000!1"(000

1"(000!20(000

#bo$e 20(000

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TABLE<

(.< TYPE' OF HEN' A*AILABLE IN THE FARM

T#,$ of H,n$ No of r,$ond,n"$ P,rc,n"ag,?

Dayer

)roiler

)oth

68

1<

<

68F

1<F

<F

To"a! 1@@ 1@@?


Inf,r,nc,

;rom the abo"e table, it is obser"ed that, most of the

respondents prefer to ha"e both -< F types of hens -i.e. Dayer as well as

broiler, while some respondents prefer only broilers -1< F which recorded

to be least, and layer hens -68 F is also preferred to some large e#tent.

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CHART<

(.< TYPE' OF HEN' A*AILABLE IN THE FARM

38%

16%

46%

0

10

20

30

40

50

Layer Broiler Both

)*P+ &, -+.S

P + R /

+ . ) # G + Broiler

Layer

Both

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TABLE

(. A2ARENE'' ABOUT OTHER BRAND' OF POULTRY FEED'

Aar,n,$$ of o"-,r =rand No of R,$ond,n"$ P,rc,n"ag, ?

uguna ;eeds

JP ;eeds

7uthu ;eeds

thers

68

1<

1

62

68F

1<F

1F

62F

To"a! 1@@ 1@@?


Inf,r,nc,

;rom the abo"e table, it is obser"ed that most respondents

-68F are aware of uguna feeds, )ecause of their uality product, ;ollowing this

are the thers ;eeds -62 F, JP ;eeds -1< F, 7uthu ;eeds -1F respecti"ely.

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CHART

(. A2ARENE'' ABOUT OTHER BRAND' OF POULTRY FEED'

38%

16%14%

32% Suguna Feeds

S! Feeds

Muthu Feeds

"thers

6<

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TABLE 1@

(.1@ THE 'OURCE' OF INFORMATION ABOUT AI'H2ARYA FEED'

Infor8a"on 'ourc,$ No of r,$ond,n"$ P,rc,n"ag, ?

+d"ertising

*elati"es C ;riends

*epresentati"es

thers

12

6<

2

10

12F

6<F

2F

10F

To"a! 1@@ 1@@?


Inf,r,nc,

;rom the abo"e table, it is obser"ed that most of the

respondents are informed about +iswarya ;eeds through their representati"es

2F, 6<F through relati"es and friends, 12F through ad"ertisement , and others

10 F are low.

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CHART 1@

(.1@ THE 'OURCE' OF INFORMATION ABOUT AI'H2ARYA FEED'

12%

36%42%

10%

#d$ertisin

Relati$es ,riends

Reresentati$es

&t'ers

68

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TABLE11

(.11 FACTOR THAT INFLUANCE' TO PURCHA'E AI'H2ARYA FEED'

Infor8a"on 'ourc,$ No of r,$ond,n"$ P,rc,n"ag, ?

Price

Buality

+"ailability

*ecommendation )y others

60

52

<

12

60F

52F

<5F

12F

To"a! 1@@ 1@@?

'ourc, % Pr8ar# Ta=!,

Inf,r,nc,


respondents -52 F are influenced by the uality of +IW+*3+ ;!,

+"ailability -< F, and recommendation -12 F are not mostly considered as a

influencing factor by the respondents, and -60 F of respondents are influenced

by the price.

6@

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CAHRT11

(.11 FACTOR THAT INFLUANCE' TO PURCHA'E AI'H2ARYA FEED'

30%

52F

<F12F

0102030405060

P r i c e

3 u a l i

t y # $ a

i l a b i

l i t y

.,&R5#)&. S&UR/+S

P + R / + . ) # G + #uality

$aila&ility

!ri'e

(e'ommendation&y others

b y o t ' e r s

R e c o m m e n

d a

t i o n

0

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TABLE1&

(.1& DURATION OF PURCHA'E OF AI'H2ARYA FEED'

No of #,ar$ urc-a$ng

A$-ar#a f,,d$No of r,$ond,n"$ P,rc,n"ag,?

Dess than 1 year

1year%2 year

2year%5 year +bo"e 5 year

10

1<

2<8

10F

1<F

2<F8F

To"a! 1@@ 1@@?


Inf,r,nc,


respondents -8 F are purchasing this brand for more than 5 years ,-2< F of the

respondents are purchasing this brand for 2%5 years, -1< F of the respondents are

purchasing this brand for 1%2 years, and -10 F of respondents for less than 1 year .

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CHART 1&

(.1& DURATION OF PURCHA'E OF AI'H2ARYA FEED'

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1016

26

48

0

10

20

30

40

50

60

Less

then 1

year

1 year )

2 years

2 years )

5 years

$&oe 5

years

*+#RS

P + R / + . ) # G +

Series1

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TABLE – 1(

(.1( A*ERA+E 9UANTITY PURCHA'ED PER 2EE;

A/,rag, uan""# urc-a$,d

P,r ,,k 4:6kg5No of R,$ond,n"$ P,rc,n"ag, ?

Dess than 15

15 $ 20

20 $ 60

+bo"e 60

60

68

22

10

60F

68F

22F

10F

To"a! 1@@ 1@@?


Inf,r,nc,

;rom the abo"e table, it is obser"ed that, most of the

respondents -68 F are purchasing 15 $ 20 bags -of >5 &g of feeds per

wee& on an a"erage, -60 F of respondents are purchasing less than 15 bags,

-22 F purchase 20%60 bags ,and the lowest amount of purchase is abo"e 60

bags is reco"ered as -10 F.

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CHART– 1(

(.1( A*ERA+E 9UANTITY PURCHA'ED PER 2EE;

30%

38%

22%

10%

ess t'an 1"

1" 20

20 30

#bo$e 30

<

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TABLE – 1

(.1 MODE OF PURCHA'E

Mod, of urc-a$, No of r,$ond,n"$ P,rc,n"ag, ?

/ash

/redit

#change of eggs

thers

2

1

5<

<

2F

1F

5<F

<F

To"a! 1@@ 1@@?


Inf,r,nc,

;rom the abo"e table, it is obser"ed that, mostly

the mode of purchase is done by e#change of eggs for feed -5< F, credit -1 F

mode of purchase, other -< F mode of purchase low, and following cash -2 F

cash mode of purchase.

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CHART– 1

(.1 MODE OF PURCHA'E

24

14

56

6

0

10

2030

40

50

60

* a s h

* r e d i t

+ , ' h a

n g

e

" t h e r s

5&+ &, PUR/-#S+

P+R/+.)#G

+

*redit+,'hangeo- +gg.s

"thers o -

e g

g /

s

*ash

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TABLE – 16.1

(.16.1 LI;ERT 'UMMATED 'CALE'

'a"$fac"on

L,/,!

Fac"or

Hg-!#

'a"$f,d

'a"$f,d D$$a"$f,d Hg-!#

D$$a"$f,d

O/,ra!!

ra"ng n

?

Price 18 0 2< 1< 76?

Buality 62 8 20 0 :<?

er"ice 2 2 2 10 :@?

!oor !eli"ery 22 52 1< 10 :&.6?

+"ailability 28 0 20 12 :1?Pac&age

/onditions2< 68 22 1 7?


Inf,r,nc,

;rom the abo"e table, it is obser"ed that, the customers of

+IW+*3+ ;! are highly satisfied with the uality of the product. +lso they

show their high satisfaction towards the door deli"ery ser"ice pro"ided by the

company. It also re"eals that the customers are showing dissatisfaction towards the

price of the brand and pac&age conditions.

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TABLE – 16.&

(.16.& LI;ERT 'UMMATED 'CALE' RAN;'

Rank Fac"or$

I Buality

II !oor !eli"ery

III er"ice

I: +"ailability

: Pac&age /ondition

:I Price

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Di&ert summated scale o"erall rating re"eals that, the respondents are highly

satisfied the uality of the feeds and with the door deli"ery, ser"ice offered by

the company.

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6.& 'U++E'TION'

(he study among the customers of +IW+*3+ ;! suggests that the

company has to ta&e necessary steps to reduce the price of poultry feeds in

order to meet the challenges being e#hibited the competitors.

(he pac&age used for poultry feeds should be impro"ed to increase the

satisfaction of the customers and to a"oid wastages during transportation.

It can also concentrate to e#pend its operation to many other farms through its

sales force and ad"ertisement. specially it concentrate on the farms

ha"ing broiler type of hens, since the number of hens in their farms are

broiler type, which is relati"ely higher than farms with layer type of hens.

+lso it should impro"e the ser"ices offered by the company for nursing of

hens.

(he company should maintain its uality standards with respect to

Poultry feeds, which is one of the greater strength of it.

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6.( CONCLU'ION

It is concluded from the study conducted among the customers of

AI'H2ARYA FEED' that, in general the perception le"el of customers are

appreciable.

)y adopting the suggestions brought from the study, the company has definite

c-anc, "o 8ro/, "$ $a!,$ n "-, fu"ur,.

)y the results e#tracted, the study would reach its e#pected ob4ecti"es in

relation with the perception le"el of satisfaction.

5<

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BIBLIO+RAPHY

BOO;'%

Jothari /.*.2006,K*esearch 7ethodology methods and techniuesL,

Wishwapra&ashan, 9ew !elhi.

.P. =uptha, 2005 Ktatistical methodsL, sultan chand Csons

2,=$",$G

www.fao.orgAW+I*!/AD+!.htm

www.aishwaryafeeds.comAfarms.htm

www.aishwaryafeeds.comAimportsMe#ports.htm

5>

http://www.fao.org/WAIRDOCS/LEAD.htm

http://www.aishwaryafeeds.com/farms.htm

http://www.aishwaryafeeds.com/imports_exports.htm

http://www.fao.org/WAIRDOCS/LEAD.htm

http://www.aishwaryafeeds.com/farms.htm

http://www.aishwaryafeeds.com/imports_exports.htm

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A*' COLLE+E OF 'CIENCE 'ALEM – 7(7 1@7

D,ar"8,n" of Manag,8,n" '"ud,$

“A STUDY ON PERCEPTION OF CONSUMERS

TOWARDS AISHWARYA FEEDS

NAMAKKAL”

9UE'TIONNAIRE

15 NAME %

&5 ADDRE'' %

(5 +ENDER

a 7ale % N O

b ;emale % N O

5 LOCATION OF YOUR FARM

a Erban % N O

b *ural % N O

c emiurban % N O

65 EDUCATIONAL 9UALIFICATION

a Primary % N O

b econdary % N O

c =radute % N O

d Post graduate % N O

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75 A+E

a )elow 60 % N O

b 60%0 % N O

c 0%50 % N O

d +bo"e 50 % N O

:5 OTHER OCCUPATION

a )usiness 7an % N O

b Professionals % N O

c ;armers % N O

d thers % N O

<5 MONTHLY INCOME

a )elow*s.5,000 % N O

b *s.5,000%*s.10,000 % N O

c *s.10,000%*s.15,000 % N O

d *s.+bo"e 15,000 % N O

5 Ho 8an# -,n$ do #ou -a/, n #our far8

a )elow 2000 % N O

b 2000 $ 5000 % N O

c 5000 $ 10,000 % N O

d 10,000 $ 20,000 % N O

1@5 2-c- "#, of -,n$ do #ou -a/, n #our far8

a Dayer % N O

b )roiler % N O

c )oth % N O

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115 Ar, #ou aar, of A$-ar#a F,,d$

a 3es % N O

1 year % N O

2 $ 6 years % N O

+bo"e 6 year % N O

b 9o % N O

1&5 2-a" ar, "-, o"-,r =rand$ of ou!"r# f,,d$ "-a" #ou ar, aar, of

a uguna ;eeds % N O

b JP ;eeds % N O

c 7uthu feeds % N O

d ther -Please pecify % %%%%%%%%%%%%%%%%%%%%%%%%%%%%%

1(5 Ho do #ou co8, "o kno a=ou" A$-ar#a f,,d$

a +d"ertisement % N O

b *elati"e C ;riends % N O

c *epresentati"e % N O

d ther -Please pecify % %%%%%%%%%%%%%%%%%%%%%%%%%%%%%

15 Ar, #ou u$ng an# o"-,r =rand of f,,d$ n #our far8

a 3es % N O

b 9o % N O

1. If Q3es which brandR %

2. *easons for selecting that brand. %%%%%%%%%%%%%%%%%%%%%%%%%%%%%

165 R,a$on$ for urc-a$ng A$-ar#a =rand f,,d$.

a Price % N O

b Buality % N O

c +"ailability % N Od *ecommendation by others % N O

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175 Ho !ong -a/, #ou =,,n =u#ng "-$ =rand of f,,d$

a 1 year % N O

b 1 $ 2 years % N O

c 2 $ 6 years % N O

d 6 $ years % N O

e +bo"e years % N O

1:5 On a/,rag, -o 8an# =ag$4:6kg5 of A$-ar#a f,,d$ do #ou

Purc-a$, ,r ,,k

a 15 days % N O

b 15 $ 60 days % N O

c +bo"e 60 % N O

1<5 2-a" $ #our 8od, of urc-a$,

a /ash % N O

b /redit % N O

d #change for eggs % N O

d thers -Please specify %

15 P!,a$, rank #our !,/,! of $a"$fac"on o/,r "-, fo!!ong a""r=u",$

of A$-ar#a =rand F,,d$

De"el of

atisfaction

;actor

ighly

atisfiedatisfied !issatisfied

ighly

!issatisfied

Price

Buality

er"ice

!oor !eli"ery

<1

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+"ailability

Pac&age

/ondition

&15 Your /a!ua=!, $ugg,$"on$ "o A$-ar#a F,,d$.

GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG

GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG

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