#THISISMEPersonal branding:

What, why, how

BY JESSICA SUNG

“a tool to see if employees

are going to fit into a

workplace culture and it’s

too risky not to look.”[1]

FROM AN EMPLOYER’S PERSPECTIVE, SOCIAL MEDIA IS

94%

Of recruiters today Use or plan On

using social media To recruit. [6]

93%

54%

66%

Although Linkedin remains the #1 recruiting

Network, use of Facebook and twitter have

been steadily rising. [1]

While it’s

Great To clean up

Your social media

Once in a while,

Remember…

Don’t

Become a

Social media

“robot” with

Boring content

Do

Remember to

Let your

Personality

Shine through

"I watch people interact, learn what their

positions are, who their best friends on Twitter are,

Whether they have a sense of humor.

From that you can get a pretty good picture,“

- Jocelyn lai, GSD&M

[9]

With the rise of social media, you have

not only the ability, but the need

to manage your own reputation.[4]

What is a

BRAND?

“branding is what people say about you

When you’re not in the room.”

- JEFF BEZoS, Ceo & FOUNDER of amazon.com[5]

Today, we live in a

reputation economy

Where your

Reputational power

Is everything. [8]

In order to stand out

We must treat our own

Brand The way we would a

product’s brand.

“All of us need to understand the importance of

branding. We are CEOs of our own companies: Me Inc.

To be in business today, our most important job

is to be head marketer for the brand called You.”

- Tom peters, fast company[10]

how do

you build a

PERSONAL BRAND?

#1

Determine

Emotional appeal[4]

#2

Determine

YOUR DESCRIPTION[4]

#3

Determine

Your function[4]

#4

PUT IT ALL

TOGETHER![4]

Ultimately,

The online persona

You create should

Match your offline

Persona.[3]

Once you’ve created

Your personal brand…

It’s something you must

Maintain your whole life,

Before someone else

Does it for you.[8]

Now, more than ever,

It is your reputation

That precedes you.[2]

Works Cited

[1] Bowness, Suzanne. "Five Ways to Be a Smart Social Media User in Your Job Hunt." The Globe

and Mail. The Globe and Mail, 10 Jan. 2013. Web. 12 June 2015.

[2] Clark, Dorie. "It's Not a Job Search, It's a Permanent Campaign." Harvard Business Review.

Harvard Business Review, 28 Mar. 2012. Web. 12 June 2015.

[3] Fetrik, Michael. "Your Future Employer Is Watching You Online. You Should Be,

Too." Harvard Business Review. Harvard Business Review, 03 Apr. 2012. Web. 12 June 2015.

[4]"The First Step To Building Your Personal Brand." Forbes. Forbes Magazine, 14 Feb. 2012.

Web. 12 June 2015.

[5] Gardasevic, Sanja. "The Masters Have Spoken: 13 Inspirational Personal Branding

Quotes." Domain ME Blog The Masters Have Spoken 13 Inspiring Personal Branding Quotes

Comments. .Me, 13 Nov. 2014. Web. 12 June 2015.

[6] Medved, JP. "Top 15 Recruiting Statistics for 2014." Capterra Blog Top 15 Recruiting

Statistics for 2014 Comments. Recruiting Software, 20 Feb. 2014. Web. 12 June 2015.

[7] Peters, Tom. "The Brand Called You." Fast Company. Fast Company, 31 Aug. 1997. Web.

12 June 2015.

[8] Schawbel, Dan. "The Reputation Economy Is Coming - Are You Prepared?" Forbes.

Forbes Magazine, 28 Feb. 2011. Web. 12 June 2015.

[9] Silverman, Rachel Emma, and Lauren Weber. "The New Resume: It's 140 Characters; Job

Seekers Turn to Twitter, but Format Is a Challenge; Six-second Video Goes

Viral." Queen's Database. Wall Street Journal (Online), 09 Apr. 2013. Web. May-June 2015.

[10] "Top 10 Personal Branding Quotes from People Who Made It." Jorgensundberg. N.p.,

n.d. Web. 12 June 2015.

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