This week inSocial Media Stocks11/16/2015 - 11/20/2015

Google revamped Google+

The Google+ redesign is focusedon Communities and Collections.

1.2 million users joinCommunities everyday,according to Google.

The niche focus could attractmore users and advertisers.

Facebook introduced anew fundraising tool.

The new tool introduces yet anotherway for Facebook to collect yourpayment information.

Facebook can use that to movefurther into commerce with itsshopping feed and Messenger.

Facebook could expand the tool tofor-profit businesses.

Facebook indexed its appfor Google's mobile search.

The move improves Google's searchresults and Facebook's exposure.

Google is also opening app-indexing to all apps, even thosewithout a website.

Facebook is still working on mobilesearch solutions of its own.

Twitter is testing multipleemoji reactions to tweets.

The new reactions follow a change fromstars (favorites) to hearts (likes) and asimilar move by Facebook.

More reactions could help Twitterunderstand its content better and get usersmore engaged.

Conversely, the increased number ofchoices goes against Twitter's efforts tomake its product simpler and easier to use.

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