This week: 10 Total: 68 New&Effective recruitment process: Student Vs Real-life Business dilemma...
Transcript of This week: 10 Total: 68 New&Effective recruitment process: Student Vs Real-life Business dilemma...
![Page 1: This week: 10 Total: 68 New&Effective recruitment process: Student Vs Real-life Business dilemma Margarita Unigovskaya Ekaterina Petrenko Ovsyannikov Nikita.](https://reader035.fdocuments.us/reader035/viewer/2022070402/56649f265503460f94c3e2bd/html5/thumbnails/1.jpg)
This week: 10
Total: 68
New&Effective recruitment process: Student Vs Real-life Business dilemma
Margarita Unigovskaya
Ekaterina Petrenko
Ovsyannikov Nikita
Alina Khorina
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The Business Model Canvas
Key Partners
UniversityPrinting agencies
Key Activities from partners:From companies: materials (cases), data, job placementFrom typing agencies: Acquisition of particular resources
Key Activities
problem recognition, problem evaluation, problem solving, employee selection
Key Resources
Types of resourcesPhysical (building, equipment, posters)Intellectual (data)HumanFinancialInformation
Value Proposition
Need – work placementProblem – labor market imperfectionsService we offer – close the gap between job seeker and employerValue delivered – future possibilities
CharacteristicsNewnessInnovativeConvenienceRisk Reduction
Customer Relationship
Expected relations: b2b for CompaniesAnd b2c to students
Channels
Students → via lectures from companies/our agencyvia postersvia word of mouth Companies → via direct approachvia job fairsvia personal connectionsvia university's recommendations
Customer segment
Value created for students searching for job &Companies searching for talented employees
Cost Structure
The most important costs inherent: money-consuming, time-consumingMost expensive Key Resources: physical resourcesMost expensive Key Activities: initial organization
The business is Value Driven ( focused on value creation, premium value proposition)Sample characteristics: Fixed Costs (salaries, rents, utilities)Variable costs (office supplies)
Revenue Stream
Individual contract based pricing for companies Free for students
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Customer relationship
GET customers - students1. Paid demand creation activities: Advertisements, handouts, posters;Participate in study-fairs;2. Earned demand creation activities:BloggingFacebook, twitter connectionsWebinars or guest lecturesInspiration from companies' sideInspiration from universities' sideWord of mouthKEEP customers - studentsGuest lectures from alumnus that have found their job placement by means of Case Studies
GET customers - companies1. Paid demand creation activities: Publications in magazinesJob fairs participation2. Earned demand creation activities:Personal negotiationPersonal linksFacebook, twitter connectionsBlogging KEEP customers - companiesConstantly monitoring high quality selection process of studentsLoyalty program - lower chargers for loyal companies
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What did we learn?A)Hypothesis:
• Presenting case studies during classes/lectures will attract attention and get customers
B)Experiments:
• Talking to professors at HU
C)Results
•50/50 results
D) Iterate
•Visit Job fair on 15th and 16th of March, Amsterdam
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Cultural aspect
Potential Problems
•Citizenship
•change of location
•Nationality
•Sex
•Race
Languages
•English and Dutch Cases
•Multinational Staff
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Thank You for the attention!