This presentation will introduce the facts and figures around visitors to the South Downs National...
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Transcript of This presentation will introduce the facts and figures around visitors to the South Downs National...
Tourism in the South Downs National Park
Headline facts
46.3 million estimated million estimated visitor days
£464.4 million generated
8,200 FTE jobs
Where do our visitors come from?
• 95% are domestic visitors
• 66% come from the three counties that make up the SDNP
• 81% of all visits are by day visitors
Visitor profiles
“ A typical resident who visits the South Downs for informal leisure
visits will be white British, over 45 years, will not have a health
related issue and will be from an ABC1 household ”
Group composition
How do people get here?
Why do people visit?
Top three main reasons:
1. Going for a walk (29%)
2. Visiting an attraction (19%)
3. Enjoying the view (9%)
Why do people visit?
Top three secondary reasons:
1. Getting fresh air (56%)
2. Visiting a tea-room or restaurant (44%)
3. Relaxing or finding peace and tranquility (35%)
Reasons for not visiting
1. Not having a car (27%)
2. Health issues (24%)
3. Not having enough time (19%)
Top three reasons:
Average spend of visitors
£10.94
Holiday-makers
£14.93 per day
Local visitors £5.50 per
day
Impacts of Tourism
Jobs for local people Income for the local
economy Helps preserve rural
services like buses, village shops and post offices
Increased demand for local food and crafts
Tourists mainly come to see the scenery and wildlife, so there is pressure to conserve habitats and wildlife
Stock disturbance Gates left open Ignoring Rights of Way (ROW) Cyclists riding too fast Horse riders not keeping to
ROW Litter Dog fouling Trampling and soil erosion Loss of wildlife habitats