This presentation premiered at WaterSmart Innovations · • Realtors populate Marketing Fields –...
Transcript of This presentation premiered at WaterSmart Innovations · • Realtors populate Marketing Fields –...
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This presentation premiered at WaterSmart Innovations
watersmartinnovations.com
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Selling residential water efficiency: The MLS Green Features Addendum
Frank KinderSr. Conservation Specialist
Wed Oct 4th 3:55-4:25- Sonoma B
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• Share: Changes in Real Estate which monetize & communicate:– Water efficiency– management – sustainability
• Tools: to implement these changes where you live
Goals
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Investments
• ROI: In the practice of water efficiency, part of discussion is Return on Investment.
• Simple Payback : how long the direct investment takes to pay for itself. Toilet-1year.
->Operating costs go down. • Property Marketability: Can these projects
raise the value of & differentiate my home?
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Past-Process
• Realtor-lead• Driving around• Knowledge-
control• Listing
Limitations• Experience• Luck!
Old School Home Buying System:
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It can feel like this….
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Past-Homes
Home Buying Attributes:• Price• Location• Style• Bedrooms• Bathrooms• Cabinets• Carpet• Carports• Condition
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New motivations…
Water Restrictions, Landscape restrictions.
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New water values…
• Scarcity• Quality of life• Stewards• Environment• Changes in landscape perception• Maintenance, cost, impact• Technology & Solutions• Result-modifying homes to address concerns….• Return on investment for Sustainability
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New Solutions
New and existing homes
Utility Efficiency Rebates
• Fixtures
• Landscapes
• Systems
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Present-Homes
• Attributes:• All of the above &• Efficiency• Conservation• Safe & Healthy• Affordable• Sustainable• “Green”Photos courtesy WaterSense
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Present-Process Democratized
Images courtesy of company webpages. Couple buying home courtesy and Copyright http://directhousebuyer.co.uk/whos-actually-buying-property-moment/
Home Buying:• Online Research• Buy Remote• Direct buy• Remodelers• Flippers• FSBO• More details…• Realtor controlled
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Greenthemls.org
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Some involved entities
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Standards organizations
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The Guide
Requires collaborative approach
Phases
Realtors
Builders
Appraiser
Underwriters
Trades
Utilities
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Communicating
• Green MLS fields are offered in three tiers:1. Third-party verified fields-Certification2. Marketing/Green search fields(general, non-verified)-Retrofits3. Technical fields (green featuresembedded into existing fields)-Details
Up to your regional MLS body to implement.
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At-A-Glance: Green Search/Marketing Fields
• GreenWaterConservation• Water-Smart Landscaping• Green Infrastructure• Water Recycling• Efficient Hot Water Distribution• Low-Flow Fixtures (It says WaterSense
later)
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At-A-Glance: Specific/Technical Fields
• STRUCTURE FIELDS• Interior Features
– WaterSense labeled bathroom faucet(s)– WaterSense labeled toilet(s)– Dual-flush toilet(s)– WaterSense labeled urinal(s)!-future?– WaterSense labeled showerhead(s)
• Other stuff….
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At-A-Glance: Specific/Technical Fields
• LotFeatures (outdoor)– WaterSense labeled irrigation controller– Used WaterSense irrigation partner– South/West Shading– North Windbreaks– Water-Smart Landscaping– Native Plants– Permeable Paving– Vegetated Swale– Certified Wildlife Landscape– Gray Water System
• All can be described in detail.
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Documentation mattersProfessional Designations help.
• Implementation & MLS-different everywhere!• Realtors populate Marketing Fields
– NAR Green Designation helps: – Green materials– Energy-efficient technology– Green ratings– Green design– Green incentives– Green living– And more
“Sixty-one percent of builders said that customers will pay more for a green home.”Source: New and Remodeled Green Homes. McGraw-Hill
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Appraiser Capability
• Valuation of Sustainable Buildings: Residential –
• A professional development program designation
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Appraiser Capability
• Valuation of Sustainable Buildings: Residential –
• A professional development program designation
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Owner/Seller
Populate Green Features Addendum- No Realtor liability-Easy-Improves Valuation-Standard/vetted-Source
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https://www.appraisalbuzz.com/understanding-the-residential-green-and-energy-efficient-addendum/http://www.resnet.us/blog/wp-content/uploads/formidable/AI-Residential-Green-and-Energy-Efficient-Addendum-Handouts-Compatibility-Mode.pdf