FacebookExpand Your Reach

This material has been prepared by First Trust Portfolios L.P. for educational and informational purposes. Nothing in this material is intended to supersede or contradict the policies and procedures of any firm. Each firm is responsible for establishing a social media policy which conforms to applicable SEC and FINRA regulations, and each broker/advisor is responsible for compliance with his/her firm’s policies and procedures regarding social media. Check with your firm’s

Compliance Department for approval prior to engaging in any social media activity.

Broker/Advisor Use Only – Not For Use With the Public

Patrick Woelfel Director of Social Media

Broker/Advisor Use Only – Not For Use With the Public

Why Facebook?

Personal community for following and sharing updates with family friends and business colleagues.

Personal contacts provide you with a great source for Referrals. Facebook can help identify “life events,” such as a job change, marriage, new baby,

or a child’s graduation which are perfect Opportunities to discuss investment strategies.

Facebook usage among Millionaires has more than doubled since 2010 (57 percent in 2014 vs. 26 percent in 2010), according to Spectrem’s Millionaire Corner

Facebook’s biggest growth came amongst adults over the age of 55, according to the 2014 Facebook Demographic Report.

How can Facebook improve my business?

How can Facebook make me money?

Broker/Advisor Use Only – Not For Use With the Public

Profile

Photo: Professional photo Customized background photo Allow your personality to shine

About:Fill out all the information, let people know who you are. Your Job Position Where you went to school Where you live Where you are from Relationship status

Broker/Advisor Use Only – Not For Use With the Public

Settings

Settings:Set privacy settings so others can easily… Discover you Find and read your content Learn about who you are Find you interesting and an expert in your industry

Broker/Advisor Use Only – Not For Use With the Public

Adding FriendsAdding Friends:Great way to manage your current relationships, listen and learn about existing clients and generate referrals. Add your clients Add friends, family members, colleagues and old friends Search for friends and potential clients

Broker/Advisor Use Only – Not For Use With the Public

Listening and Sharing

Listening/Sharing:Listen to your friends on Facebook and share content relevant to their current “life events” Saving for college Planning for retirement Savings advice

Congratulate them on “life events” and put yourself out there by showing you care Promotions Graduations Birthdays Anniversaries

Broker/Advisor Use Only – Not For Use With the Public

Posting Content

Posting: Make it a habit Stand out Interact and Respond Balanced Content Post Pictures - Spark interest Show your hobbies and interest Ask questions, Engage Readers Personal & Professional Be interesting & Likeable Wall and Newsfeed

Broker/Advisor Use Only – Not For Use With the Public

Finding Content

Following:Great way to discover compelling content to share and inspire ideas for your own posts Follow News Sources Follow Companies and Industry leaders Follow accounts that are interesting to you

Broker/Advisor Use Only – Not For Use With the Public

When to Post

Worst Time

Information from SurePayroll and Ghergich & Co.

Best Time

Broker/Advisor Use Only – Not For Use With the Public

Facebook Don’ts

Do Not…х Overwhelm people with updatesх Ignore people who reach out to youх Post or upload immature content and photosх Forget to spell check your status updatesх Be stupid (Think before you post)

Broker/Advisor Use Only – Not For Use With the Public

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