This lesson we will learning about... SMART Objectives Setting Targets .

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This lesson we will learning about... SMART Objectives Setting Targets www.njhunter.co.uk

Transcript of This lesson we will learning about... SMART Objectives Setting Targets .

Page 1: This lesson we will learning about... SMART Objectives Setting Targets .

This lesson we will learning about...

SMART Objectives

Setting Targets

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www.njhunter.co.ukNO IDEAI NEED HELP

NEVER HEARD OF IT

OKI CAN DO THIS WITH SUPPORT

SOME GUIDANCE NEEDEDNEARLY AT MY TARGET

GOT IT!VERY CONFIDENT

WILL HIT MY TARGET GRADE

EXCEED TARGET

Success Criteria< C (All) Describe the target market for Zumba Fitness and its products using, age, socio-

economic, lifestyle, physiological

C > •Most) Analyse this market looking at data (research) to support statements

B > (Some) Will have an in-depth appreciation of the target market.

A > Recommendations

LEARNING OBJECTIVESExplore Zumba’s Customer Profile / Characteristics.

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AO1 - Explains the main objectives of the promotion campaign, the range of promotional activities available to the business and the characteristics of the targeted

customers.

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‘A goal to be attained’

Objective

An organisation's precise intentions, that outline the measurement of their success for a given time period.

Business Aim

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Improve customer awareness and knowledge of product

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Improving the image of a business

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Generating or increasing sales

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Improving customer loyalty to a product or business

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Altering perceptions of a product

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www.njhunter.co.ukObjectives for promotional activities

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www.njhunter.co.uk Task 6• Discuss all 5 – and describe their meaning with

examples.

• Looking at the DATA you have collected both Primary and Secondary you need to chose 2 Objectives (Minimum)

• Transfer these to your overview.

• **Make sure this is JUSTIFIED and detailed.