This is wake up call BY ANDREW WINSTON

We, as a business community and as a species, are getting wake-up calls

listen?

1ST

HOTTER

Record-breaking heat, floods, droughts, and storms are

becoming the norm. Extreme weather costs billions.

Climate change is not a future model to debate.

Austra l ia added more colors to i ts weather maps to ref lect temperatures 50-54 Cent igrade (130ºFahrenheit )

2nd

Scarcer

EVERYTHING

is RISING

relentlessly.

The demand for

In one year, China built 17 billion sq. ft of new space equal to all of the commercial property in Manhattan

x 30 =

and we are running out of cheap resources…

3rd

Scarcer transparent

our world is becom ing more

what happens in your business doesn’t stay in your business

We now have insight into how companies everywhere treat people and the planet.

TO ANSWER THE WAKE UP CALL

Businesses are uniquely qualified to solve these challenges

Deep change

THE

PIVOT “making organizations more resilient and

flexible in a volatile world”

Ask heretical

questions Step 1:

PROBLEM:

Adidas asked, why do we NEED water to dye clothes?

So they collaborated with DryDye no-water

technology.

AHA

INNOVATION:

goals Step 2:

Set

based science

PROBLEM:

too much carbon

Made the 2015 F-150 trucks 700 lbs

by using

aluminum instead of steel

Innovation: Ford set product development goals to help the world meet needed carbon reduction targets...

Step 3:

some products don’t fit into a prosperous world.

think business models : CVS Health stopped selling tobacco

INNOVATION:

What should YOUR business

doing differently?

stop or start FIND THE ANSWER HERE

Business

Bottom Line

cannot thrive

unless people and

the planet thrive.

We need business leaders to think with their heads, their wallets, but also with their

HE RTS

♥

will you answer the call?

What if our future and lives depended on

answering?

B e c a u s e , t h e y DO.

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