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Fitness Technology: The five things you need to know Dr. Ted Vickey @tedvickey #FOT
Transcript of This is your presentation titlephysicalactivitysociety.org/wp-content/uploads/... · President...
Fitness Technology:The five things you need to know
Dr. Ted Vickey@tedvickey
#FOT
I am Ted VickeyI am here because I love to talk about fitness tech.
You can find me on Twitter at @tedvickey or LinkedIn www.linkedin.com/in/tedvickey
Hello!
“
www.tedv.link/YesPlease
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President – FitWell
Professor – Point Loma University
ACE Senior Consultant – Emerging Technology and Innovation
I am by EDUCATION an Exercise Scientist,
I am by EXPERIENCE an Entrepreneur,
I am by PASSION a Connector.
Learning Objectives:
1. Current fitness technology stats
2. Academic research
3. How fitness tech can help
4. Science in fitness and technology
5. Fitness tech trends
What we know about fitness and tech
Current Stats
When was the pedometer invented?
A. 1935B. 1842C. 1919D. 1780
1780
5.1 BILLION 4.2 BILLION
Erik Qualman - https://www.youtube.com/watch?v=OcruFYHK2sg
We keep our cell phones within arms
reach91% of the time
https://www.healthcaresuccess.com/blog/healthcare-marketing/247-dependence-ill-bet-your-smartphone-is-within-arms-reach-right-now.html
There are more users
of fitness apps than
there are members of
health clubs
170MGlobal Fitness Center Members
170MGlobal Users of UnderArmour app
IHRSA 2018 Global Report
73% of users say
they are healthier
today because of
their app
Mobiquity, 2014
What type of sensors would people wear?
• 52% fitness monitors• 46% smartwatches• 15% smart clothing• 4% smart contact lenses• 3% health tattoos
Accenture’s Digital Consumer Tech Survey
How can tech help?
Mindbody, 2019
Mindbody, 2019
Mindbody, 2019
Mindbody, 2019
Mindbody, 2019
Mindbody, 2019
Mindbody, 2019
Fitness Tech trends – Pro Survey
◉ 72% reported clients ask for insight and feedback on wearable devices (only 51% feel prepared to answer);
◉ 86% want a single data platform to help manage fitness data;
◉ 75% want to run fitness challenges with clients using wearable activity devices;
◉ 71% of trainers own a wearable, 61% who don’t are considering purchasing one;
◉ 74% would sell devices.
My Research
Behold: the world's 10 fattest countries
Japan, 3
Norway, 11Sweden, 12
Brazil, 17
England, 24
Australia, 27
Chile, 30
Mexico, 33
USA, 45
0
5
10
15
20
25
30
35
40
45
50
1985 1990 1995 2000 2005 2010
Pe
rce
nta
ge
of
ad
ult
ob
esit
y (
>3
0%
BM
I)
“Globesity”
Data from WHO, 2011
1. Turn on mobile fitness app
Workout Time!
2. Complete physical activity
WalkingRunningBikingHikingSwimmingLiftingSleeping
3. Save workout
“
I just ran 3.2 miles in 35 minutes using #Endomondo.
See it here: <URL LINK>
2,841,121 tweetsThat’s a lot of tweets
184 daysTotal success!
112,259 usersAnd a lot of users
#Endomondo users by Language
Geo location of #endomondo users
>God: 12
Heaven: 5Devil: 2Hell: 18
$hit: 46Crap: 22Damn: 40F%#&: 51Bitch: 1Ass: 34Fat Ass: 1
1739
391
Science behind fitness techIs it important?
Accuracy
Fashionvs.
Function
1. Habit Forming
2. Social Motivation
3. Goal Reinforcement
Fitness Technology
Trends
TREND #1
Virtual health and fitness alternatives will surge
TREND #2
The fitness business model will change
“
◉ The personal training model of “money for time” isn’t sustainable,
and the use of technology will disrupt and innovate the new
model.
TREND #3
Use of BIG DATA
“
◉ We need to be health HUBS more than
health CLUBS
What you learned:
1. Current fitness and tech stats
2. Academic research
3. How fitness tech can help
4. Science in fitness and technology
5. Fitness tech trends
