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Fitness Technology: The five things you need to know Dr. Ted Vickey @tedvickey #FOT

Transcript of This is your presentation titlephysicalactivitysociety.org/wp-content/uploads/... · President...

Page 1: This is your presentation titlephysicalactivitysociety.org/wp-content/uploads/... · President –FitWell Professor –Point Loma University ACE Senior Consultant –Emerging Technology

Fitness Technology:The five things you need to know

Dr. Ted Vickey@tedvickey

#FOT

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I am Ted VickeyI am here because I love to talk about fitness tech.

You can find me on Twitter at @tedvickey or LinkedIn www.linkedin.com/in/tedvickey

Hello!

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www.tedv.link/YesPlease

Want this slide deck?

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President – FitWell

Professor – Point Loma University

ACE Senior Consultant – Emerging Technology and Innovation

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I am by EDUCATION an Exercise Scientist,

I am by EXPERIENCE an Entrepreneur,

I am by PASSION a Connector.

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Learning Objectives:

1. Current fitness technology stats

2. Academic research

3. How fitness tech can help

4. Science in fitness and technology

5. Fitness tech trends

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What we know about fitness and tech

Current Stats

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When was the pedometer invented?

A. 1935B. 1842C. 1919D. 1780

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1780

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5.1 BILLION 4.2 BILLION

Erik Qualman - https://www.youtube.com/watch?v=OcruFYHK2sg

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We keep our cell phones within arms

reach91% of the time

https://www.healthcaresuccess.com/blog/healthcare-marketing/247-dependence-ill-bet-your-smartphone-is-within-arms-reach-right-now.html

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There are more users

of fitness apps than

there are members of

health clubs

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170MGlobal Fitness Center Members

170MGlobal Users of UnderArmour app

IHRSA 2018 Global Report

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73% of users say

they are healthier

today because of

their app

Mobiquity, 2014

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What type of sensors would people wear?

• 52% fitness monitors• 46% smartwatches• 15% smart clothing• 4% smart contact lenses• 3% health tattoos

Accenture’s Digital Consumer Tech Survey

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How can tech help?

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Mindbody, 2019

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Mindbody, 2019

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Mindbody, 2019

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Mindbody, 2019

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Mindbody, 2019

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Mindbody, 2019

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Mindbody, 2019

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Fitness Tech trends – Pro Survey

◉ 72% reported clients ask for insight and feedback on wearable devices (only 51% feel prepared to answer);

◉ 86% want a single data platform to help manage fitness data;

◉ 75% want to run fitness challenges with clients using wearable activity devices;

◉ 71% of trainers own a wearable, 61% who don’t are considering purchasing one;

◉ 74% would sell devices.

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My Research

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Behold: the world's 10 fattest countries

Japan, 3

Norway, 11Sweden, 12

Brazil, 17

England, 24

Australia, 27

Chile, 30

Mexico, 33

USA, 45

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“Globesity”

Data from WHO, 2011

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1. Turn on mobile fitness app

Workout Time!

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2. Complete physical activity

WalkingRunningBikingHikingSwimmingLiftingSleeping

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3. Save workout

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I just ran 3.2 miles in 35 minutes using #Endomondo.

See it here: <URL LINK>

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2,841,121 tweetsThat’s a lot of tweets

184 daysTotal success!

112,259 usersAnd a lot of users

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#Endomondo users by Language

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Geo location of #endomondo users

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>God: 12

Heaven: 5Devil: 2Hell: 18

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$hit: 46Crap: 22Damn: 40F%#&: 51Bitch: 1Ass: 34Fat Ass: 1

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1739

391

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Science behind fitness techIs it important?

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Accuracy

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Fashionvs.

Function

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1. Habit Forming

2. Social Motivation

3. Goal Reinforcement

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Fitness Technology

Trends

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TREND #1

Virtual health and fitness alternatives will surge

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TREND #2

The fitness business model will change

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◉ The personal training model of “money for time” isn’t sustainable,

and the use of technology will disrupt and innovate the new

model.

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TREND #3

Use of BIG DATA

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◉ We need to be health HUBS more than

health CLUBS

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What you learned:

1. Current fitness and tech stats

2. Academic research

3. How fitness tech can help

4. Science in fitness and technology

5. Fitness tech trends

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Any questions ?

You can find me at

◉ @tedvickey◉ [email protected]

Thanks!