THIS IS WHAT VR IS SUPPOSED TO LOOK LIKEinsightinnovation.org/wp-content/uploads/2017/06/NA/...THIS...
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THIS IS WHAT VR IS SUPPOSED TO LOOK LIKE Dr. Stephen Needel Advanced Simulation Robert Clark Azure Knowledge IIeX NA June 2017
Transcript of THIS IS WHAT VR IS SUPPOSED TO LOOK LIKEinsightinnovation.org/wp-content/uploads/2017/06/NA/...THIS...
THIS IS WHAT VR IS SUPPOSED TO LOOK LIKE
Dr.StephenNeedelAdvancedSimulation
RobertClarkAzureKnowledge
IIeX NAJune2017
History - Advanced Simulations• 1993– SimulationServices- BeginningofVRforMR
– SoftwaredevelopedbyDr.RaymondBurke
• 2003– FormedAdvancedSimulations
• Over500separateprojectstestingthousandsofvariations– Packaging
– Pricing
– Promotions
– ShelfLayouts
– ShelfAssortments
– NewProducts
History – VR Research• VirtualRealityResearchstartedasareactiontomall-basedshelfsetsand
controlledstoretests– Neededtobemorerealistic
– Neededtobefasterandcheaper
History – VR Research• OriginalVersions– 2Dclickablepictures
History – VR Research• Moveto3Dinteractiveproducts
History – VR Research• Putshoppersinrenderedenvironments
• Better– butstilllooks“rendered”
ASL-Azure Knowledge• Partnershipin2017
• Combine:
– Best-in-classresearchskillsfromASL
– OutstandingimmersiveenvironmentsfromAzureKnowledge
History – Azure Knowledge• Foundedin2003
– 25+ million surveys executed since inception.
– Over 1,000 employees across 5 continents
– 7 Operational hubs and staff in 17 other countries
– Capabilities in 35+ languages; covering 100+ countries
• CoreExpertise:
– Global multimode interviewing– Panel– Digital Shopper Expertise
4D Shopper Plus• Lastweek– 4DShopperPluswithimmersiveenvironmentfromDigiwalks
4D Shopper VR• Today:
– Introducing4DShopperVR
– ImmersiveenvironmentfromDigiwalks
– Embeddedinteractivetestcategories
– TrueVRenabled!
DEMO
Today - 4D SHOPPER PLUS• Realimmersiveenvironments• Fullshelf/productinteraction• Interceptoronline– yourchoice• Quicktocreate– fasttoexecute• Remarkablylowprice• And…TrueVRforstorewalk-arounds!
Coming This Summer• Addeye-trackingandfacialrecognitiontoPlus• TrueVR with:
– Realimmersiveenvironments
– Fullshelf/productinteractionforresearch
ASL-Azure Knowledge
Thankyou!
Seeourdemonstrationofboththe4DShopperPlusand4DShopperVR systemsintheFutureTechShowcase
