This Is Open - Open IMU (Intelligent Media Unit) - USPs
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OPEN MEDIA UNIT™
D Y N A M I C S M A R T D I S T R I B U T E D L O C A L S O C I A L
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OPEN MEDIA UNIT™
World’s best display advertising technology…. invented by Open Media Technologies
TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS Delivers the right content directly to people - through ad space & digital media – across desktop, mobile, tablet & more
Guaranteed to create & maintain ongoing brand conversation and engagement
Simply put … this is ….
QUIETLY REDEFINING AD SPACE™
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This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ USPs DOES NOT DISRUPT THE USER EXPERIENCE
• the entire content experience is delivered directly to the user inside the Open IMU™
• no unnecessary click-through, no auto-expand, no auto-play and no distracting animation.
INDUSTRY DEFINING INTERACTION & ENGAGEMENT RATES
• interaction rates 300% & engagement times 600% higher than the industry average
AD SERVED TO NON-RICH MEDIA INVENTORY ON ANY SITE/PUBLISHER/NETWORK
• no technical integration required – tested & approved by all major publishers
NO FILE SIZE LIMITS
• content is hosted by us & delivered via our global edge cache network – delivering the optimum viewing experience every time.
TRAFFIC CREATIVE ONCE & DYNAMICALLY OPTIMISE THE EXPERIENCE IN REAL-TIME
• see what content works where – with the power to optimise & localise content/functionality – by individual and/or all placements/flights.
ADD & REMOVE FUNCTIONALITY DYNAMICALLY
• comprehensive suite of Bolt-Ons, including live streaming, upload/download content, competitions, CRM, maps, comments, social plug ins, games, multiple
languages etc.
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This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ USPs DELIVER AGAINST BRAND AND PERFORMANCE KPIs SIMULTANEOUSLY – FROM 1 CREATIVE
• dynamically deliver to users the right content – defined by the user’s position in the funnel.
SOCIAL INNOVATION
• deliver immersive content experiences direct to users in the Facebook news feed and timeline.
• embed as a dynamic content channel on social media properties.
CREATE AN ONGOING BRAND CONVERSATION
• push users from paid media to owned media placements – incentivise continued engagement through the provision of value added content.
ACCOUNTABILITY ON IMPRESSIONS DELIVERED
• only pay for when the Open IMU™ is viewed – not blind impressions. Cost Per Engagement and Cost Per Second models available.
COMPREHENSIVE REAL-TIME REPORTING & INTELLIGENCE
• customised to your campaign KPIs/requirements.
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This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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MEDIA PARTNER
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MEDIA PARTNER
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MEDIA PARTNER
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MEDIA PARTNER
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MEDIA PARTNER
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MEDIA PARTNER
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VIDEO
AUDIO
MARKETS
OPEN MEDIA UNIT™ - ORIGINS
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Deliver the right content – to the right place – at the right time… Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE Optimise the content experience in real-time
\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/
PHOTOS
OPEN MEDIA UNIT™ INTELLIGENT CONTENT DELIVERY FROM ONE CREATIVE
SCRIPT/
APPS
TEXT
Asset Management System Global Edge Cache
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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THE OLD APPROACH
• Existing approaches to online display media segment format type by message objective • This attitude has created a divide between BRAND display media and PERFORMANCE display media
• Most online display media within the Auto vertical, for example, has been focused on PERFORMANCE display media – the lower funnel – delivering display media formats designed to disrupt the user’s online experience by driving them to a brand’s website for content delivery
• This approach is proven to be ineffective at best
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MULTIPLE, DISPARATE, DISCONNECTED CREATIVES…. UNIFIED BY DISRUPTION
Aided Brand Awareness
Online Ad Awareness
Message Association
Brand Favorability
Purchase Intent
UPPE
R FU
NNEL
LO
WER
FUNN
EL
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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THE RIGHT APPROACH • The OPEN MEDIA UNIT transforms static, disruptive display media into intelligent content channels – that deliver directly to the user a non-
interruptive content experience.
• The OPEN MEDIA UNIT enables advertisers to deliver a content experience defined by an individual users position or journey within the funnel.
• Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association
• Users in the lower funnel can be delivered a content experience commensurate with Purchase Intent and Conversion.
• The OPEN MEDIA UNIT delivers against both of these objectives - simultaneously – from 1 creative
• Delivering the right content, to the right place, at the right time
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SINGLE CREATIVE SIMULTANEOULSY DELIVERY OF CONTEXTUAL CONTENT
– CONTENT EXPERIENCE DEFINED BY USERS POSITION IN FUNNEL Aided Brand Awareness
Online Ad Awareness
Message Association
Brand Favorability
Purchase Intent
UPPE
R FU
NNEL
LO
WER
FUNN
EL
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ CONTENT EXPERIENCE BY FUNNEL POSITION • Dynamically deliver the right to the right place at the right time
• The content experience is defined by the user’s funnel position
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Aided Brand Awareness
Online Ad Awareness
Message Association
Brand Favorability
Purchase Intent
UPPE
R FU
NNEL
LO
WER
FUNN
EL
LEVERAGE BRAND ENGAGEMENT ASSETS • Videos / Live streaming / You Tube Content • Photos • Social feeds • Articles • Competitions / promos • Games
DRIVE CONVERSION • Videos / Live streaming / You Tube Content • Photos • Social feeds • Articles • Competitions / promos • Games • Finance information • Download brochures • Book a test drive • Locate a deal • Customise vehicle
LEVERAGE BRAND COMMUNICATION ASSETS • Videos / Live streaming / You Tube Content • Photos • Social feeds
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ CONTENT EXPERIENCE BY FUNNEL POSITION PHASE 1
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Aided Brand Awareness
Online Ad Awareness
Message Association
Brand Favorability
Purchase Intent
UPPE
R FU
NNEL
LO
WER
FUNN
EL
LEVERAGE BRAND ENGAGEMENT ASSETS Added to existing content/functionality • Videos / Live streaming / You Tube Content • Photos • Social feeds • Articles • Competitions / promos • Games
DRIVE CONVERSION Added to existing content/functionality • Videos / Live streaming / You Tube Content • Photos • Social feeds • Articles • Competitions / promos • Games • Finance information • Download brochures • Book a test drive • Locate a deal • Customise vehicle
LEVERAGE BRAND COMMUNICATION ASSETS • Videos / Live streaming / You Tube Content • Photos • Social feeds
PHASE 2
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ STANDARD MODULES / FUNCTIONALITY 10
• Customised skin according to brand guidelines
• Dynamic pre roll on loading
• 4 cell home screen
• Open IMU™ dynamic media player:
– Video/Photos/Text (Up to 10 videos and 30 photos) - additional bundles available.
– Media carousel module
– Sort/filter component
– Next video / replay / CTA / push to owned media / incentivise sharing
– Integrated social media tools
• Universal content sharing/distribution
• Facebook Like and Twitter Follow
• Social Media tools
• Twitter/Facebook/ RSS feed module
• Tiled content view
• Dynamic external hyperlinks
• Full screen module
• Custom tracking
• Embed code for owned media placements, e.g. Facebook and Brand Website(s)
• Ongoing content management and campaign optimisation
• 4TB global data allowance per month
• 24/7 monitoring
• Full reporting
• End of campaign analysis
• Unlimited Bolts Ons – tailored to campaign KPIs
300 X 250 not to scale. Selected screens only
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ DYNAMIC FUNCTIONALITY BOLT-ONS 11
Social distribution incentives, e.g. share to unlock content, enter competition etc. Owned media instances, e.g. Facebook pages, you tube channels, websites etc. Additional content packages – videos x 5 bundles / photos x 10 bundles Additional data packages – GB / TB bundles Video integration – you tube / vimeo etc. Soft sub-titling – multi languages Multiple languages – user interface / content meta data Live video streaming Live event participation apps, e.g. user scoring during surfing comp. live stream
Live data visualisations, e.g. live telemetry, GPS track position Event countdown Reminders / Alerts – SMS Calendar events – iCal, Google calendar, outlook Data capture – email / telephone number etc. Coupon / PDF – print, download Registration / sign up / client’s CRM integration Competitions
Polls Maps
Domain sensitive content – multiple / simultaneous content views Multiple content views – time stamped Custom SWF integration, e.g. games, 3d engines User upload / download content – videos / photos / articles / audio / coupons User content ratings Product linking (Plinking) – dynamic product linking to video time lines Interactive video hot spots Payment / subscription gateway Full screen – alternate view
Auto full screen on interaction Custom formats and sizes Additional CMS training Custom event tracking Post click tracking – beacon / spotlight tracking Mobile / Tablet apps hand off – iOS, Android, Win 7/8 QR Codes DR / Re messaging Open IMU™
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs 12
User re messaging trigger by Open Media Unit™ media engagement. Defined engagement parameters set in Open Media Unit™ display media. User interaction across engagement parameters triggers Open Media Unit™ Performance display media
Users re messaged with contextual content and call to action. Defined by previous Open Media Unit™ display media interaction
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ AUTOMATED CREATION / OPTIMISATION / DELIVERY 13
AUTO CREATION OF OPEN MEDIA UNIT™
• Built in JavaScript / HTML
• Super light
• Any ad format / size
• Delivered to any device / screen
• Dynamically managed & optimised
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ INTELLIGENT CONTENT DELIVERY ACROSS SCREENS & DEVICES 14
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
DISPLAY MEDIA SOCIAL MEDIA WEB BROWERS MOBILE & TABLET BEYOND
DELIVER THE RIGHT CAMPAIGN ASSETS IN THE OPTIMUM FORMAT – WHENEVER AND WHEREVER …
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OPEN MEDIA UNIT™ REAL-TIME REPORTING ACROSS SCREENS 15
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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CONTACT DETAILS
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
PAUL MARAVIGLIA
COMMERCIAL DIRECTOR
M +44 7919 397 740
T +44 20 7025 1323
JOSHUA REX
MANAGING DIRECTOR
M +44 7879 486 672
T +44 20 7025 1321
OPEN MEDIA TECHNOLOGIES
57 POLAND STREET SOHO, LONDON
W1F 7NW
+44 20 7025 1320
www.thisisopen.com