This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United...
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![Page 1: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/1.jpg)
JT Groce
No Brainer
![Page 2: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/2.jpg)
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• This image was
advertised by
Drugfree.org.
• Product of the Above
The Influence campaign
in the United States in
June of 2010.
• This image was created
by Jack McGoldrick who
works for Vigilante in
NYC.
Background info
![Page 3: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/3.jpg)
What was the purpose of this ad?
![Page 4: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/4.jpg)
The purpose of this ad is to
educate teens on the
harmful effects of making
poor decisions such as going
to parties that involve
alcohol and drugs.
![Page 5: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/5.jpg)
Who is the intended audience?
![Page 6: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/6.jpg)
The intended audience are teens that are involved in the party life and make harmful decisions that affect their minds.
![Page 7: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/7.jpg)
What’s in the background?
![Page 8: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/8.jpg)
In the background you can see what looks to be a group of teenages walking up to where the image is posted.
![Page 9: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/9.jpg)
What’s in the foreground?
![Page 10: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/10.jpg)
In the foreground you can see the ad is taped to a street post for the public to see.
![Page 11: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/11.jpg)
What are the appeals?
![Page 12: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/12.jpg)
• The logical appeal of this ad is that it should be a No Brainer that you shouldn’t be involved with drugs and alcohol because they are harmful for your mind.
• What makes this ad credible is the Above The Influence logo and web address in the bottom right corner of the image.
• The emotional appeal of this image is that teenagers are intentionally making poor decisions that affect themselves and others around the.
![Page 13: This image was advertised by Drugfree.org. Product of the Above The Influence campaign in the United States in June of 2010. This image was created by.](https://reader036.fdocuments.us/reader036/viewer/2022070307/551b2aba5503465c7e8b45d8/html5/thumbnails/13.jpg)
McGoldrick, Jack T. No Brainer. Digital image. Drugfree. Vigilante, June
2010. Web. Oct. 2013.
Works Cited