Third Millennium Information • Third Millennium Publishing • James & James Publishers

Illustrated book publishing at its best

About UsThird Millennium Information (TMI) Ltd is the leading publisher in the UK of high quality illustratedhistories and portraits of great institutions, notably within the educational sector. The Company is expertat publishing books that “define” an institution to its core supporters. Over the past 10 years TMI haspublished extensively with universities and schools whom are seeking to encapsulate the essence of theinstitution in a way that resonates strongly with the institution’s alumni, core supporters and champions.Following our publication in September 2008 of the highly acclaimed The University of Cambridge: an800th Anniversary Portrait—the flagship event in Cambridge’s prestigious year of celebrations and a bookwhich currently has sold in excess of 18,000 copies—the Company has embarked on expansion into theUSA and is proud to be publishing The UCLA Century: Making of a Public Legacy, in October 2011. Thiswill be the first major history of UCLA in 40 years.

Praise for TMI’s work with the University of Cambridge:

“An exciting and beautiful publication containing the voices ofCambridge, past and present ... The challenge has been to produce anillustrated book which reflects both the essential seriousness of thesubject matter, and the beauty of the place and the atmosphere ofyouthful excitement which linger in the memory of so many alumni.This has been brilliantly achieved.”

– Professor Alison Richard, Vice-Chancellor

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Above: The UCLA Century: Making of a Public Legacy

Right: Keble: Past and Present

How We WorkOur clients tell us that they want the highest quality book at the lowestpossible price, they want to be confident that their book will sell to alumnibut they don’t want the hassle of having to do the selling, and they want thewhole process of creating the book to take place without key staff having toput their normal working lives on hold. All of these things are possible!

TMI will take charge of all aspects of the project working in close liaisonwith the client to ensure the finished product is a perfectly formedpresentation of the institution. We appoint and manage a project editor orauthor, develop a synopsis, manage photography and picture research,design the book and organize all necessary proof-reading, indexing, printing and delivery. Additionally,TMI has developed a sophisticated “subscription” or pre-sales marketing expertise. We will market thebook directly to your alumni database in advance of publication and manage all aspects of pre-publication sales right through to the packaging and dispatch of books on publication.

Benefits for Your AlumniYour alumni will benefit from a special pre-publication price if they take up the pre-sales offer.Additionally, if they order before an advertised deadline they will have their name printed in a specialappendix within the book as a “subscriber”. Finally, they will be invited to contribute memories,anecdotes and memorabilia to be selected for inclusion within the book, subject to the editor’sdiscretion and the client’s approval.

Benefits for Your InstitutionOne of the key incentives for the institution to proceed with TMI is the substantially reduced financialcommitment required. Our aim is to finance the project as much as possible through direct sales to youralumni rather than through large payments from the institution itself.The success of our pre-salespromotion will depend upon the size of the alumni database and strength of alumni affinity to theinstitution. Invariably, response rates in the UK have been very strong with a 10 to 15 per cent take-uprate from a database being typical. In principle, if alumni take-up is sufficiently strong then there may beno cost at all to the institution in publishing the book.

Selected ClientsTMI has worked with some of the most famous institutions in the UK and Europe, including Oxfordand Cambridge universities, Eton College, Harrow and Rugby Schools, The Household Divisioncomprising the “Guards” regiments (Her Majesty The Queen’s personal soldiers) and the Houses ofParliament. However, we have also worked with a great many clients with more modest reputations andmore limited budgets.Whatever your story we aim to tell it well. For a comprehensive list of our clientsplease inspect our catalogue or visit our website at www.tmiltd.com.

CONTACT US:

Third Millennium Information 2-5 Benjamin Street London EC1M 5QL United KingdomT: 011 44 20 7336 0144 F: 011 44 20 7608 1188 E: info@tmiltd.com

visit our website at www.tmiltd.com

Catalogue available on request