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#ThinkPPC – 8 Ways PPC Automation Will Change Your Life - Today

Special Edition

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Presenters• Sam Owen (Host)

– Senior Account Manager at Hanapin– Blogger at PPC Hero– @SamOwenPPC

• Kye Mou– Senior Product Marketing Manager at

Marin Software– @moukye

• Larry Kim– Founder and CTO at Wordstream– @larrykim

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The Topic

Man vs Machine

8 Ways PPC Automation Will

Change Your Life - Today

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.

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Live Poll Question #1

How long have you been in PPC?#thinkppc

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

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Automated Reporting

Are we truly wasting time by pulling reports or is it valuable to our work? How far can we take automated reporting without affecting the quality of our work?

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Automated Bidding

Why should I pay for bid automation tools when I have the Google Conversion Optimizer and bid rules in AdWords?

Where does AdWords Scripts leave the future for expensive automation platforms?

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Automated Keyword Research

How can a computer judge the meaning behind keywords when doing things like negative keyword additions?

How much of my keyword research can I automate?

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Automated Ad Testing

What parts of ad testing can we automate at the moment?

Does the human element to ad testing ensure the survival

of the account manager, or will even creative writing be

automated?

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Round up: 8 Ways Automation Will Change Your Life

* Save Time * Fewer Mistakes * Smarter Changes * Get More Work Done * Focus On The Strategy Not

the Lever Pulling * Better Boss/Client Communication * Make Your Job Redundant? * Free Up Your Vacation Time

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Polls Question #2

Special Offers:

o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend).

o Early Bird Hero Conf Discount: Save $100 on your Hero Conf general registration.

o Botho Neither

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Live Q&A Time!

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Have more questions?

Thank you for attending our #thinkppc Hero Conf webinar!

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• Or Contact us Directly:• Webinar Feedback: marketing@hanapinmarketing.com