thinkLA Motor City West 2014 Mark Dipko and Philippe Martinez Presentation Slides
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Transcript of thinkLA Motor City West 2014 Mark Dipko and Philippe Martinez Presentation Slides
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how automotive manufacturers are using new tech to plan and market new modelsMark Dipko | Director of Corporate Strategy | Hyundai
Philippe Martinez | Senior Creative Consultant | 3DXCITE
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Philippe MARTINEZSenior Creative Consultant –Marketing Solutions
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3
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Mark DipkoDirector – Corporate Planning
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whitespaceresearch
development marketing sales after-sale
lifecycle
design
understand the customer
invite the customer in
be a part of the customer’s life
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understand the customer
whitespaceresearch
development marketing sales after-saledesign
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I feel that I have to take whatever I can get in this world because no one is going to give me anything. Agree.
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what it used to be
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realtime feedback
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what’s next?
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partners
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influencers dinner
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invite the customer in
whitespaceresearch
development marketing sales after-saledesign
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HOLISTIC VALUE drives business
Products are NO LONGER ENOUGH
“EXPERIENCE ECONOMY”
Commodity
Product
Services
Experience
Marketing in the Age of Experience
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1 in 3 Americanswould rather
• go to the DMV
• do their taxes
• sit in the middle airplane seat
than go through the process of buying a car.
- Edmunds.com, June 3, 2014
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?
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http://drivemyhuracan.lamborghini.com
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be a part of the customer’s life
whitespaceresearch
development marketing sales after-saledesign
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Backseat reminder
Average number of U.S.
child heatstroke fatalities
per year since 199838
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understand the customer
invite the customer in
be a part of the customer’s life
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thank you