Thinking outside the box in packaging
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THINKING OUTSIDE THE BOX @creaxnv IN THE PACKAGING INDUSTRY
description
For the Packaging Institute at the University of Hasselt, Belgium, we presented this slideshare. It explains how a structured approach to packaging innovation can help in unfuzzying the fuzzy front-end.
Transcript of Thinking outside the box in packaging
THINKING OUTSIDE THE BOX
@creaxnv
IN THE PACKAGING INDUSTRY
This is a classical design process. A lot of 7me and effort is wasted in the fuzzy
front end of the process. The front end is unstructured, but very important for
product development.
Design Squiggle by Damien Newman
At CREAX we believe a structured innova7on method can help you in simplifying this difficult process. We untangle the knot. The search for innova7ons becomes more focused, faster, and less frustra7ng.
But how do we do
it?
Method by AULIVE
By abstrac7ng the product! First define the proper7es of the product. At CREAX we use these proper7es as a checklist to force our product in all possible idea direc7ons and thus accelerate the innova7on process. Abstract thinking also allows you to find products who share some of these essen7al proper7es. Study these products to see if you can learn something from them. Let’s apply this method to packaging.
fruit juice packaging by NAOTO FUKASAWA Method by AULIVE
Anyone will immediately spot what this package contains. This banana juice packaging is a part of a series designed by Japanese industrial designer Naoto Fukasawa. They all have the look and feel of the fruit inside.
Dr.Oetker Pancake mix Method by AULIVE
This boQle is only par7ally filled with dry pancake mix. The customer can add milk at home and then shake the boQle for the perfect baQer. What looks like a simple improvement is actually quite genius. The customer does not have to measure quan77es. And it saves washing the dishes.
Herbal Essences transparent shampoo bottle Method by AULIVE
This shampoo boQle is transparent to show its content. The back label has a print on both sides. An intricate feeling of depth is created that enhances the product and the brand.
VersaFlow assymetric opening for easier pouring Method by AULIVE
The VersaFlow is a glass jar with a lip on the rim to make pouring easier and less messy. This example shows that innova7on does not have to be complex or technologically advanced.
Roller tray incorporated paint packaging by FLEXA paints Method by AULIVE
This paint packaging has a roller tray incorporated in its lid. A small change that didn’t cost a lot more to produce but had a huge impact on user convenience.
Most first aid kits are chao7c. If you finally find the bandages then you s7ll have to open the package. It usually doesn’t work when you can use both hands… so it probably will not work either when you’re bleeding to death.
First Aid kit by Gabriele Meldaikyte Method by AULIVE
This first aid kit is organized by injury type. Furthermore, the kit has been
specially designed to be manipulated with one hand only. A pity some products
are just so common people think they can’t improve them anymore.
Superformula by JWT Brazil Method by AULIVE
This cancer medicine for kids is packaged like a secret superhero formula. A small but effec7ve contribu7on to inspire children in their fight against “one of the world’s greatest villains.”
HYDROPACK by Eastman Innovation Lab Method by AULIVE
The HydroPack is like a Capri Sun for Disaster areas. Earthquakes, floods, tsunami or hurricanes leave devasta7on in their wake and pollute drinking water supplies. The HydroPack is a forward osmosis filtra7on system that can be immersed in contaminated water and will fill up automa7cally with a safe and nourishing sports drink.
I Squidsoap Method by AULIVE
This soap dispenser leaves a stamp on your hand when dispensing. The stamp only fades when you did a good job washing your hands.
Ripe sensor by RIPESENSE Method by AULIVE
Ripeness sensor. This sensor in fruit packaging shows the ripeness of its contents. A first example of many smart packages.
Temperature sensor by TEMPIX Method by AULIVE
The sensor in the right boQom let’s you know if the meat was cooled properly throughout its transport and processing.
Smart Lid by CHROMATIC TECHNOLOGIES Method by AULIVE
This thermosensi7ve coffee lid turns red if the coffee is too hot to drink.
COORS thermochromatic label Method by AULIVE
Another thermosensitve label, but this one tells you when your beer is cold enough to drink.
Expiring packaging by Kanupriya Goel and Gautam Goe Method by AULIVE
Pharmaceu7cal companies are also devising ways to make smart medicine packaging that will indicate when the medicine is overdue.
IDEO Concept for expiring medicine Method by AULIVE
This is the same idea as the previous one but it uses a much more powerful visual language. The end of shelf life is indicated by mimicking the spots of an overripe banana. Who knew bananas could be so inspiring... Check out the next part of the lecture and learn how to find links between packaging and other industries.
INSPIRATION IS EVERYWHERE
(FIND THE LINK)
Egg cartons have been made of molded pulp for decades…And there are a lot of concepts out there that try to change this.
Molded pulp packaging by Winepacks
Yet molded pulp is actually a great and cheap way to protect a product. It can be applied to protect many other breakable products. Wine for instance.
Molded pulp packaging used for DELL computers
And even precious electronic equipment like this DELL laptop.
Molded pulp packaging used for PUMA Smartphone
Even smartphones are now packaged in molded pulp shells. The packaging looks cool and green. A surplus in a world where customers are ques7oning their impact on the environment.
Easy tetra pack packaging for Tiense Suiker
Sugar packaging has always been imprac7cal and prone to moisture. Un7l someone no7ced sugar actually flows like a liquid. The step to a Tetra Pack was quickly made. The Tetra Pack makes dispensing sugar far easier, and because of the screw cap and water-‐resistant material the sugar is beQer protected against moisture.
We know 2 types of cans. The lee one is always used for food and the right one for drinks. Nobody ever thought of crossing that boundary.
Slyfox beercan
Un7l a brewery in Pennsylvania made the perfect beer can.
What could we learn from the “la Vache qui rit” packaging ?
La Vache qui rit packaging
ONE MORE EXAMPLE ????
This packaging tape has a cord in the middle which makes opening the box more convenient. There’s no need for a cuQer so you can’t harm the packaging content (or yourself).
RipCord tape on Quirky
Parmezan Cheese packaging by Kolle Rebbe, Germany
Finding the link is essen7al. Some7mes the link can be found in your industry, some7mes you need to look in other industries. Like office equipment for instance. This parmesan pesto pencil makes gra7ng cheese much more enjoyable.
Anti theft lunch bags by Sherwood Forlee
The opposite is of course also true: A good idea in packaging can be translated into other industries. These An7-‐Thee Lunch Bags are zipper bags that have green splotches printed on both sides, making your freshly prepared lunch look spoiled. Don't let a s7cky-‐fingered colleague or schoolyard bully get away with lunch thee again!
Anti theft stickers from Dominic Wilcox
The previous an7-‐thee idea could have inspired Dominic to make these rust s7ckers. Tired of having his bike stolen in London, he designed these s7ckers to make his beau7ful bike look rusted so that passing thieves assume it’s not worth stealing.
Anti theft stickers from Dominic Wilcox
This is how it looks on a bike…
Anti theft stickers from Dominic Wilcox
And on a car.
It’s essen7al to spot good ideas across industry boundaries. If you really want to be innova7ve don’t
hesitate to shop around.
SYSTEMATIC INNOVATION
WWW.CREAX.COM
Inspired? We help companies with their innova7on challenges. problem solving – product innova7on – process innova7on technology transfer – new applica7ons and markets Thomas Valcke-‐ Lead Designer [email protected]
www.creax.com
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