Thinking About Mobile: Reaching Women Through Mobile
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Transcript of Thinking About Mobile: Reaching Women Through Mobile
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Reach Reach Women Women Through Through MobileMobile
Reach Reach Women Women Through Through MobileMobile
Tell your Tell your Stories Stories
Through Through MobileMobile
Tell your Tell your Stories Stories
Through Through MobileMobile
Think More About Mobile
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MiBuys, May 2010
Women Love Mobile
93% of women surveyedfeel they would be lost without their mobile device.
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Mobile is a Gateway
Community
Conversion
Commerce
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Mobile is a Platform
Conversation
Curation
Convenience
Connection
Collaboration
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LifeLife
ExperienExperiencesces
InteractioInteractionsns
WorkWork
LearningLearning
PlayPlay
Mobile is a Touchpoint
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Mobile Apps are...
Fun
Useful
Addictive
Portable
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Mobile Marketing is...
Intimate
Accessible
Emotional
Essential
Tangible
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Nielsen Mar 2010; Brian Solis Apr 2010
Are women ready for mobile community and collaboration?
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55% women surveyed use mobile social networking compared to 45% men.
Women Love Social Mobile
Nielsen Mar 2010; Brian Solis Apr 2010
Women Love Social Mobile
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Nielsen Mar 2010; Brian Solis Apr 2010
Are women ready for mobile advertising and m-commerce?
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MiBuys, May 2010
84% of women going online via their mobile device have noticed mobile advertising.
57% have clicked on a mobile ad.
Mobile Consumers
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ForSee Results, Jan 2011
Mobile commerce for holiday shopping 2010 increased by 550% over the same period in 2009.
M-Commerce is Coming
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ForSee Results, Jan 2011
What’s Hot in Mobile?
+
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ss
Go for Mobile Goals
Build
Serve
Educate
Support
Sell
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WebWeb
Social Social MediaMedia
PartnershPartnershipsips
RetailRetail
ProductProduct
EventsEvents
Integrate Mobile
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DirectoriDirectorieses
WebsiteWebsite
ReviewsReviews
Offline Offline PRPR
EventsEvents
Online Online PRPR
MobileMobile
PartnerPartnerss
Social Social MediaMedia
PackagiPackagingng
Market Mobile