Thinkers and Makers - Capabilities 2013
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Transcript of Thinkers and Makers - Capabilities 2013
Hello. We are Thinkers & Makers. We see the world differently than you do.
Cultural AnthropologistResearch SpecialistBrand and Business Strategist
Yale, Bachelor of Arts Anthropology 2001
London School of Economics,MSc & PhD (ABD) Anthropology 2006
University of Minnesota, Humphrey School of Public Affairs, MPA expected 2015
www.linkedin.com/in/emiliehitch/
Emilie Hitch
PassionEat for Equity; Board of Directors, Vice Chairman
YMCA Camp Warren; Board of Directors, ChairmanQuetico Superior Foundation; Board of Directors
Minnesota State Fair Fine Arts Competition 2011, 2012; Selected Exhibitor in Photography
AccoladesMSP Magazine's Volunteer Hall of Fame 2012
Minneapolis St Paul Business Journal, 25 Women to Watch 2012
Effie Awards for Effectiveness in AdvertisingBronze, Bauer Hockey, 2010
Bronze, Lee Jeans (Lee.com), 2010GOLD, Nike Bauer Hockey, 2009Silver, Nike Bauer Hockey, 2008
AAA's Jay Chiat Awards for Strategic Planning Bronze, Nike Bauer Hockey, 2009
Emilie Hitch
Our approach to strategy is rooted in anthropological theory, cultural immersion
and collaborative analysis.
Research Design and ExecutionEthnographyOnline Ethnography and Social MiningParticipatory Methodologies (HCD, etc)Listening Research (community based)Qualitative Immersion (ethnography, IDIs, etc.)Story GatheringFocus GroupsIn-Depth Interviews, Panels and SurveysSecondary Research (literature reviews, etc.)
Cultural AnalysisCommunity Needs AuditHCDImmersive ParticipationStrategic PlanningCompetitive Review Solution Development
Think
Make
ApplicationInsights and StrategyPatterns & ThemesNarrative Storylines Research Insights & Recommendations
DeliverablesCultural MeaningMapSegmentation and PersonasCommunications and Brand Strategy Human-Centered Design SolutionsStrategic and Project Briefs and RecommendationsCreative and Design Briefs and RecommendationsStrategic Consultation
Client Examples
Workshops
Insight and Innovation Workshops The Minnesota Wild3MVanity Fair, Inc.: Jeanswear CoalitionMillerCoorsPepsico
Business Development and Entrepreneurshipsocial deviantEat for EquityAppetite for Change
Strategic and Brand PlanningThe Quetico Superior FoundationThe University of MinnesotaLee JeansLand O’Lakes, Inc
Agency Clients
Thinkers & Makers often works in partnership with advertising agencies as a hybrid research and planning lead (design, execution and application of learning) on projects for current and prospective clients. We see the project through from research design and the application of distilled findings to creative briefings and production.
OLSONMRM WorldwideSolutionSetBBDOFallonLucidBarrie D’Rozario Murphy (BD’M)SOLVEHabermanColle + McVoysocial deviant
ResearchDesign, Execution
& Application
Bespoke Qualitative Research
PurinaAlcatel LucentAmwayFifth Third BankNike Bauer HockeyAmeriPride Services, IncCPP and Generation FluxOrganic ValleyAce HardwareMRM WorldwideSolutionSetHumanaThe University of MinnesotaMidwest Supplies: Homebrewing and Winemaking
Research Design Example - A Rubric of Objectives And 3 Research Options
Community Based Research-Food Insecurity
Research