Thinkers and Makers - Capabilities 2013

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Transcript of Thinkers and Makers - Capabilities 2013

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Hello. We are Thinkers & Makers. We see the world differently than you do.

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Cultural AnthropologistResearch SpecialistBrand and Business Strategist

Yale, Bachelor of Arts Anthropology 2001

London School of Economics,MSc & PhD (ABD) Anthropology 2006

University of Minnesota, Humphrey School of Public Affairs, MPA expected 2015

www.linkedin.com/in/emiliehitch/

Emilie Hitch

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PassionEat for Equity; Board of Directors, Vice Chairman

YMCA Camp Warren; Board of Directors, ChairmanQuetico Superior Foundation; Board of Directors

Minnesota State Fair Fine Arts Competition 2011, 2012; Selected Exhibitor in Photography

AccoladesMSP Magazine's Volunteer Hall of Fame 2012

Minneapolis St Paul Business Journal, 25 Women to Watch 2012

Effie Awards for Effectiveness in AdvertisingBronze, Bauer Hockey, 2010

Bronze, Lee Jeans (Lee.com), 2010GOLD, Nike Bauer Hockey, 2009Silver, Nike Bauer Hockey, 2008

AAA's Jay Chiat Awards for Strategic Planning Bronze, Nike Bauer Hockey, 2009

Emilie Hitch

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Our approach to strategy is rooted in anthropological theory, cultural immersion

and collaborative analysis.

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Research Design and ExecutionEthnographyOnline Ethnography and Social MiningParticipatory Methodologies (HCD, etc)Listening Research (community based)Qualitative Immersion (ethnography, IDIs, etc.)Story GatheringFocus GroupsIn-Depth Interviews, Panels and SurveysSecondary Research (literature reviews, etc.)

Cultural AnalysisCommunity Needs AuditHCDImmersive ParticipationStrategic PlanningCompetitive Review Solution Development

Think

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Make

ApplicationInsights and StrategyPatterns & ThemesNarrative Storylines Research Insights & Recommendations

DeliverablesCultural MeaningMapSegmentation and PersonasCommunications and Brand Strategy Human-Centered Design SolutionsStrategic and Project Briefs and RecommendationsCreative and Design Briefs and RecommendationsStrategic Consultation

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Client Examples

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Workshops

Insight and Innovation Workshops The Minnesota Wild3MVanity Fair, Inc.: Jeanswear CoalitionMillerCoorsPepsico

Business Development and Entrepreneurshipsocial deviantEat for EquityAppetite for Change

Strategic and Brand PlanningThe Quetico Superior FoundationThe University of MinnesotaLee JeansLand O’Lakes, Inc

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Agency Clients

Thinkers & Makers often works in partnership with advertising agencies as a hybrid research and planning lead (design, execution and application of learning) on projects for current and prospective clients. We see the project through from research design and the application of distilled findings to creative briefings and production.

OLSONMRM WorldwideSolutionSetBBDOFallonLucidBarrie D’Rozario Murphy (BD’M)SOLVEHabermanColle + McVoysocial deviant

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ResearchDesign, Execution

& Application

Bespoke Qualitative Research

PurinaAlcatel LucentAmwayFifth Third BankNike Bauer HockeyAmeriPride Services, IncCPP and Generation FluxOrganic ValleyAce HardwareMRM WorldwideSolutionSetHumanaThe University of MinnesotaMidwest Supplies: Homebrewing and Winemaking

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Research Design Example - A Rubric of Objectives And 3 Research Options

Community Based Research-Food Insecurity

Research

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