Thinkbook Final
Transcript of Thinkbook Final
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The Think book of Si2i >>
We want to see the internet in the
hands of every 8 year old from Ivory
Coast to Indonesia by 2020
Dr. B. K. Modi, Chairman, Si2i
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Once upon a me.......
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Everything was
Jurassic cool!
The big dinosaurs ran things and the lile dinosaurs were le with.....
well, lile.
Kind of the way big businesses dictated the way the world was run
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Unl change came
And it didnt maer how big you were if you didnt see it coming.....
because the meteorite will mess up the status quo forever.
Just as the Mobile Internet revoluon will mess it up for the telcos
and manufacturers who cant see whats coming.
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We are standing on a burning plaorm. We have more than one
explosion we have mulple points of scorching heat that are
fuelling a blazing re around us.
Stephen Elop, CEO, Nokia
And then....
obliteraon
The dinosaurs didnt get to be part of the grand plan of evoluonaer the big fall.
They didnt see it coming. They didnt make the switch - because the
reality is, switch or die.
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Born free, live free
We are at one of the most interesng turning points in our history.
We want lile restricons in what we do, what we know.
The one change that has made this a possibility is the internet. But
now, we want the next level of freedom - that is freedom to do
more. This waswhat the wireless device did.
The revoluon that we are staring at, is the
intersecon of both. Any organisaon that does not see this is blind
and will become irrelevant.
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Whats driving this?
Most internet and broadcast devices have services which can be ac-
cessed through the mobile phone. So these mobiles, arent just for
talking. They are for accessing informaon, entertainment, connec-
vity, business and social networking.
Because the Mobile Internet is the BIG switch which will spawn newbusiness models. It will open up new possibilies to 3.3 billion peo-
ple from the Ivory Coast to Indonesia; to connect, learn, do business
and access the Millennium lifestyle.
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How do we make use of
this headroom?
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Make the Switch!
Are we separated by markets and companies?
Do we think of the customer as a homogenous segment?
Is the brand merely a logo?
Are our values now dierent?
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Switch Up!
We are united by a single unied vision of the Mobile Internet future
We see individuals seeking customisaon as never before
We recognise the brand as an asset
Our values remain the same. They connue to guide our growth
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Befearless and switch
Dont wait for the wave, swim towards it.
We are going to give this new breed of entrepreneurs something to
look forward to.
Value 1
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Imaginaton breedspossibiliesThe new businesses of Asia will be led by hungry, ambious, young
entrepreneurs under 25 years who will be leveraging the Mobile In-
ternet like never before.
They are hungry to make their mark on the world. They prefer to notto be employed and dream of being the next Mark Zuckerberg.
They need to get more done quicker, reach out further and be in
touch faster.
Value 2
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Switch over to a vibrant
world
Our customers will get it if you take it to them.
We are not a mobile company. We are a company that oers inter-
net on the move.
We are going to protect and build ASP. This means our territory and
customer changes what we sell, how we sell and who we sell to,
has changed.
Value 3
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The Switch is now on!
From Ivory Coast to Indonesia
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When the mind is open,the sky is the limit
Fearlessness & Innovaon cannot exist without an Open mind. An
organisaon that is open to people, ideas and possibilies can build
a stairway to the sky.
With our foray into four new geographies, with their disnct custom-ers and market places, we have begun to embrace new needs, new
cultures and new working styles.
It is the power of this embrace that will drive our dream of
democrasing the internet and building a truly connected society.
Value 4
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The me starts now......
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