Think real BIG: Building an Innovative Law Firm.
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Transcript of Think real BIG: Building an Innovative Law Firm.
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Get outside the box and...Copyright 2007 Matthew W. Homann. All Rights Reserved.
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Think REAL Big!
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Ten Ways to Build a Better Firm.
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by Matthew Homann.
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It seemed like a good idea at the time...
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...but being a lawyer is hard.
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You worry about things you can’t control.
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Under great pressure to _______ results.
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Expected to know everything.
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Your clients expect you to always _______.
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so you bite off more than you can chew...
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... and juggle too many balls.
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It is easy to slip up.
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Lawyers get sh*t upon by everyone.
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Lawyers get sh*t upon by everyone.
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Too often feel isolated and alone.
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Hard to know where to go...
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... when the directions aren’t always clear.
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Step One: Get off the fence!
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Step Two: Ignore precedent.
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Step Three: Acknowledge fear.
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Step Four: Embrace ignorance.
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Step Five: Accept failure.
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Step Six: Don’t play by yourself...
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... find a peer mentor first to ...
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... double your knowledge ...
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... and cut your mistakes in half.
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Step Seven: Pollinate.
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You never know what will happen.
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Step Eight: Focus on what’s important...
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... not on what isn’t.
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Step Nine: Turn when necessary.
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Step Ten: Pause to reflect.
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Be true to yourself...
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...even if you are a little crazy.
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Want some nuts and bolts?
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Get your ducks in a row.
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Remember, your business comes first.
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You must fix what needs fixing.
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Clean up your waiting room.
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Look around you and...
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...identify the clients you’d love to serve.
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Because clients are like air.
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Make them feel welcome.
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Ask them, “How can I find more like you?”
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Always be ready to catch them...
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...because they could be anywhere.
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Know who influences your ideal clients...
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...and get to know them.
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Know what you sell clients (it isn’t time)...
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... and make it easy for them to buy.
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Don’t sell them what they don’t need.
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Raise your standards.Have prices for “standard” items...
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...but price “custom” work accordingly.
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“Advertise” to your best clients.
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Give them something meaningful.
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Allow them to share it with others.
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Ask your clients to help you improve...
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... and then make them give you a grade.
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Seek testimonials for work well done.
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Separate the wheat from the chaff.
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Identify your worst clients...
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...and give them the boot.
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REFUSE to take any more bad ones.
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Don’t ignore future customers.
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And certainly don’t ignore current ones.
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Brainstorm for your community.
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Make an “Unreasonable Request.”
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And just one more thing...
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Remember why you do what you do.
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Thank You ...
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... and Good Night.Copyright 2007 Matthew W. Homann. All Rights Reserved.