126 n a i l p r o o c t o b e r 2 0 1 2

ThinkPinkWhen one of Marion pollock’s

clients came to her in 2006 and asked her to help

support the Susan G. Komen for the Cure, pollock didn’t think twice about saying yes. at the time, pollock never imagined that four years later she would be facing her own battle against breast cancer and needing a donation to help in her own fight.

“i was diagnosed with stage one breast cancer in 2010,” says pollock, a manicure specialist at Hunter’s run Salon & Spa in Boynton Beach, Florida. “i went through a lumpectomy, chemo-therapy, radiation, and lost my hair and toenails. The Susan G. Komen for the Cure provided the grant that paid for all of my treatments.”

Hunter’s run is now more involved than ever in its breast cancer aware-ness efforts and participates in benefit dinners, annual walks, game nights and swim tournaments, all to benefit the Susan G. Komen for the Cure. By october 2011, pollock was in full remis-sion, and she says that october 18 is her new birthday. “i tell anyone i come in contact with that breast cancer has no age or color. My story helps others; whenever i can help someone get help or resources, i do,” says pollock.

pollock’s story is not a new one, but it serves as a reminder that life is un-predictable. Breast cancer has touched us all in some way, which is why so many get involved and support national Breast Cancer awareness Month every october. Below is a list of ways you and your salon can help.

pH

oTo

S:

THin

KS

ToC

K/©

iSTo

CK

pH

oTo

.Co

M

B y L i z B a r r e t t

Support Breast Cancer awareness

Month in style with noteworthy

efforts.

128 n a i l p r o o c t o b e r 2 0 1 2 o c t o b e r 2 0 1 2 n a i l p r o . C o M 129

Fundraising events are a

great way to bring clients

together in support of a

common cause. pick a favorite

breast cancer charity and invite all of

your clients in for pink manicures and

pedicures, a silent auction,

pink product sales

and more. Have a

local physician come in

and provide breast self-

exam education and/or

hand out literature.

Walk For a Cure

There are always opportunities to join a walk, like the avon Walk for Breast Cancer, that raises funds for breast cancer research and

awareness. Teams of salon professionals gather around the country to par-

ticipate in these throughout the year. a quick internet search for “charity walks” will return plenty of events

to get you started.

Create a speCial supplemental

pink serviCe menu for the month of oCtober.

What woman doesn’t love pink?

Clients can choose from services such

as a pink pas-sion manicure, playful pink pedicure, and

more. make it clear that a portion

of the proceeds will go toward supporting breast

cancer awareness.

Hold a Fundraising

Event

sell Charitable Products

Contact your favorite manufacturers and suppliers to see what they are

offering for breast Cancer awareness month. below are a

few items to kick things off.

Promote Pink

pH

oTo

S:

THin

KS

ToC

K/©

iSTo

CK

pH

oTo

.Co

M;

He

Me

ra

; a

rM

an

do

Sa

nC

He

z The Cricket Friction Free Mini Flat Iron Pink Collection heats up to 392 degrees and features guided combs, tourmaline plates and convenient style designed at less than six inches long. Cricket donates a flat sum of $10,000 to City of Hope from the sale of all Pink Collection styling tools. 800.654.7032, cricketco.com

Ciaté has created two limited edition shades to honor Breast Cancer Awareness Month—Pinkaboo, a holographic glitter lacquer; and Pinkalilly, a hot pink hue. The polishes will be sold together exclusively at Nordstrom.com, with 20 percent of the proceeds going toward breast cancer research. ciate.co.uk,

The 8-piece Pedicure Set from Burmax is one of 19 items in the Think Pink collection that the company has selected to benefit breast cancer research. The set includes pedi slippers, toe separators, a nail brush, a foot file, a foot file/rasp, a 4-inch toenail clipper and more, all in a vinyl storage pouch. 800.645.5118, burmax.com

Bio Sculpture has created a custom built Pink Bio-Care Package with the option of including, among other products, hand and body butter, pink nail polishes, EDGI Art Pink Crystals and an Apricot Kernal Scrub. Purchase one for a friend or family member and Bio Sculpture will donate 35 percent of the proceeds to the National Breast Cancer Founda-tion. 800.770.4493, biosculpturegel.com

130 n a i l p r o o c t o b e r 2 0 1 2

The Nubar Support the Cure package provides 50 percent of its sales for breast cancer research in October. 800.552.4769, bynubar.com

Soft Touch will supply a portion of proceeds from the sale of its Power of Pink 7” Disinfectable File to City of Hope. Packaged in a tube of 15, the files offer a 280/320 grit. 800.237.7229, softtouch.net

OPI will donate $25,000 during the month of October to Susan G. Komen for the Cure and $5,000 to Rethink Breast Cancer in Canada with the launch of its sixth limited edition duo-pack Pink of Hearts promotion, featuring a classic pink shade, I Think in Pink, and a new sparkle hue, You Glitter Be Good to Me. 800.341.9999, opi.com

ORLY will donate 20 percent of the profits from the sale of its Pretty in Pink collection to Cancer Schman-cer, founded by actress and cancer survivor Fran Drescher. The collection includes two lacquers from the Flash Glam FX Collection, Be Brave and Embrace, and a new glitter shade, You Are Not Alone. All polishes include a free breast cancer ribbon charm. 800.275.1111, orlybeauty.com

You’ve probably seen a trend on certain shop-ping websites and in some stores where they

give you the option to “round up” your purchase total for charity. If this is something you can program into

your POS system, consider of-fering the option to clients who want to “round up” during the month

of October for breast cancer awareness.

round up

donate Your Timecontact local hospitals to find out if you can offer your services, free of charge, to breast cancer patients on a regular basis. Helping women feel beautiful during a time of great stress and pain is priceless.

pH

oTo

S:

THin

KS

ToC

K/©

iSTo

CK

pH

oTo

.Co

M/H

eM

er

a

many teChs support the Cause by taking a portion of their tips

and donating them to the Charity of their ChoiCe. You may want

to put a small sign on your station that says something such as, “Thank you for helping

me support breast can-cer awareness this month. A

portion of my tips for the month of October are going toward the cause.”

donate a Portion of

Tips

Liz Barrett is an Oxford, Mississippi-based writer and editor.

o c t o b e r 2 0 1 2 n a i l p r o . C o M 131

Support the cause on your clients’ nails! Dashing Diva has created pink and black ribbon nail appliques as part of their DesignFX line, with a percentage from the purchase going towards breast cancer research. 866.665.3482, dashingdiva.com.

132 n a i l p r o o c t o b e r 2 0 1 2

Light Elegance is offering two products that will provide dona-tions to breast cancer research during the month of October. A special pink version of the Easy-Cure Lamp will give $5 for each lamp sold, and $2 from the sale of each Pink Trio (pink gel polishes in Pink Tutu, Sweet Cheeks and Uptown Girl) will go toward the cause. 800.275.5596, lightelegance.com

Jessica Cosmetics will donate proceeds from the sale of Colour the Cure!, a dynamic duo featuring Strawberry Shake It (a vibrant pink lacquer) and Brillance (a chip-preventing top coat). 800.582.4000, jessicacosmetics.com.

IT Cosmetics has partnered with the American Cancer Society’s Look Good, Feel Better program. For every Brow Power Eyebrow Pencil sold, the company is contributing one Look Good, Feel Better. More than 70,000 brow pencils have been donated this year. The waterproof, smudge-proof pencil heals and repairs the brow hair follicle with its innovative technology. 800.620.3950, itcosmetics.com

Japonesque will give $1 to City of Hope for each Manicure Set sold during the month of October. The high-quality, stainless steel manicure tools—in-cluding tweezers, a nail clipper, nail nippers, nail and cuticle scissors, a combination nail file, a nail grooming tool, and a nail scoop—come in a handy, protective case. 800.955.6662, japonesque.com

Pedisavers is offering their limited edition pink toeless socks to help raise money for the education and re-search of breast cancer. Pro-ceeds from these Pedisavers go to the Susan G. Komen Foundation. 877.743.0253, pedisavers.com.

Backscratchers will donate a portion of all pink product sales of Glass Glaze, Accelawrap and Stork Shear lines to the Sacramento Chap-ter of the Breast Cancer Research Foundation (BCRF). 800.832.5577, backscratchers.com

A portion of the proceeds from the Pink Ribbon File Cattys and the Pink Ribbon Fot Fil from Flowery will be donated toward Expedition Inspiration, an organi-zation that raises money for breast cancer research and supports survivors. The File Cattys come in three exclusive designs—Gingham, Leopard and Daisies—while the Fot Fil is a great tool for techs to use in the reduction of calluses. 800.347.7456, spilo.com

Hand and Nail Harmony Gelish will donate a percentage of its Gelish Soak-Off Gel Polish sales through Sally Beauty Holdings to the Susan G. Komen for the Cure. Three special pink shades have been created to help make a difference: Less Talk (magenta), Make a Difference (coral pink) and Take Action (cotton candy pink). The special edition colors are available as single bottles and as a 12-piece counter display. 714.773.9758, gelish.com

o c t o b e r 2 0 1 2 n a i l p r o . C o M 133

Innovative Beauty Concepts will donate 25 percent of proceeds from the sale of their Breast Cancer Awareness Ribbon Nail Art Decals to the National Breast Cancer Foundation. Each pack contains six pre-adhesive decal sheets totaling 138 decals, which are great for use at breast cancer awareness fundraising events. 800.344.3299, innovative-beauty.com

134 n a i l p r o o c t o b e r 2 0 1 2

Tweezerman is rolling out a new 2012 limited edition Precision in Pink Slant Tweezer, featuring a pink enamel color finish and a ribbon logo made from Swarovski Elements. Not only does the tweezer tame brows, but a portion of the proceeds will go toward a variety of chari-ties throughout the country, including Susan G. Komen for the Cure. 800.645.3340, tweezerman.com

The Young Nails Pink Ribbon Kit includes two of the com-pany’s most popular soak-off gel shades—ManiQ pink 104 and ManiQ Pink 105—along with Crushed Pearl Imagina-tion Art Glitter and special step-by-step Pink Ribbon Nail Art instructions created by Greg Salo. 800.777.9170, youngnails.com

VB Cosmetics is granting 20 percent of the proceeds from the sale of Dazzle Dry’s Girl-ishly Giddy during the month of October to the Susan G. Komen Foundation. Fast-drying Dazzle Dry nail colors are free of nitrocellulose, toluene, formaldehyde and phthalate, offering UV protection for long-lasting color. 866.398.9357, vbcosmetics.com

Pedi-Sox is dedicated to supporting breast cancer research – and not just in October. Throughout the year, the company donates $1 from each pair of Solid Pinky Pink Pedi-Sox to the Susan G. Komen Foundation. 888.536.1577, originalpedisox.com.

SpaRitual is offering its third annual In Pink collection, with 20 percent of all profits being donated to Fran Drescher’s Cancer Schmancer program. In Pink shades include dusty mauve shimmer Courage, sheer pink Wellness, and cool pink glitter Survivor. 877.SPARITUAL, sparitual.com