Think MOBILE?

Why

1. MARKET SHARE

Smartphones reached 30% market share in 2011.

Globally.

1. MARKET SHARE

1st Qtr 2012106M Americans own smart phones

Operating Systems• 51% Android• 31% iOS• 12% RIM

1. MARKET SHARE

1st Qtr 2012 76.2M PCs shipped, down 15%

Apple:•17.2M “mobile PCs”, up 118%•13.6M iPads, 63% of market, up 162%

HP: 8.9MAcer: 6.9M

2. CONTEXT

3.ANSWER THESE

QUESTIONS1.Does your site solve a unique problem?

~Jen Gordon, Smashing Magazine

3. ANSWER THESE

QUESTIONS

2. Does your site serve a specific niche?

Smashing Magazine

3. ANSWER THESE

QUESTIONS

Smashing Magazine

3. Is your site sticky enough to warrant return visits … away from the desk?

3. ANSWER THESE

QUESTIONS4. Should you build a web app?

What are their core functionalities?

What are their core functionalities?

How are you going to be better?

How are you going to be better?

4. RESEARCH YOUR

COMPETITION

Play with the Top 10 apps.

4.

How do they navigate?

How are they organized?

Smashing Magazine

How do they take advantage of the unique characteristics of mobile (GPS, touch, etc.)?

4. RESEARCH YOUR

COMPETITION

5. USER EXPERIENCE

Using your site or app should be

‘as easy as pie.’

FAST +

SIMPLE +

EFFECTIVE

SUCCESS =

5. USER EXPERIENCE

CREDITS

Danielle GatsosMCDM: UWSmartPhones

Kathy GillUW, MCDM@kegill

Photos CC