Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses
-
Upload
martin-kura -
Category
Marketing
-
view
205 -
download
1
description
Transcript of Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses
Think Globally, Act Locally
5 L o c a l S E O S t r a t e g i e s f o r G l o b a l B u s i n e s s e s
1. Your Business is Like Burger King or The Body Shop
What do these have in common? A global brand with local branches .
The branches are often separate franchise businesses represented by
locally registered companies.
The strategy: Build and run separate “Local Business” Google+ pages
2. Your Business is More Like Chevrolet or Mary Kay
Chevrolet and Mary Kay both sell their products through distributors and partners who, in a lot of cases,
don’t bear a common brand name.
The strategy: Encourage your partners to build your brand locally.
3. You Operate Like Dropbox and Vimeo
The essence of these enterprises l ies in a centralized approach of a
global brand . They often operate strictly online without any local
presence.
The strategy: Buy local domains and localize your website.
4. Your Business Works Like Amazon or Ryanair
I am talking about global brands without local branches, but with
some local presence . Say, warehouses, showrooms, cargo
buildings or training centers.
The strategy: Make sure to have your NAP
5. You are Running Hôtel Ritz or Yale University
Some businesses actually don’t have to expand to build a globally
renowned but still a local brand : famous universit ies, tourist
attractions, monuments, family-run businesses etc.
The strategy: A single-domain, multi l ingual website
The Checkl is t for Every Global Brand wi th Loca l Aspi rat ions:
1. Use Mu l t ip le ccTLDs or a S ing le ccTLD2. Get Your Geo-Targe t ing R igh t3 . Run “Loca l Bus iness” G+ Page(s ) Tied to Your Loca l Domain (s )4 . Speak the Loca l Language5. Get a Loca l Edge w i th Loca l Address /Phone No.6 . Imp lement Loca l Keywords in Your Webs i te Conten t7 . En t ice Loca l L ink Bu i ld ing by Engag ing Loca l l y
Mart in KůraI n te rna t iona l SEO St ra teg is t
@HermanTinkura
cz .mar t inkura@gmai l . com