Things to Remember While Designing Your Business Catalog
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Transcript of Things to Remember While Designing Your Business Catalog
Things to Remember While
Designing Your Business Catalog
In today’s competitive marketing scenario, it’s more
difficult than ever to convince your customers to buy
your products. However great your products are, if
the material describing your products is not bold,
they won’t take a step further to purchase.
One of the key promotional materials that can help you make that
all-important sale is your business catalog. But unlike TV, radio
and billboard advertising, your business catalog needs to hold
your potential customer’s attention for a longer period of time. If
you want them to read what you are trying to convey, it needs to
have something worth their time. So, it is important for you to
make sure that your business catalog is designed properly.
However, as a business owner, you need not know all the
intricacies of designing and printing business catalogs. But not
knowing anything can be a costly affair – considering the
importance of a business catalog. Though a professional print
company can guide you while designing a business catalog,
having some knowledge will make it easy for you to work with
them.
Here are four important things you should know while designing your
business catalog
1. Design the catalog for customers
The design of the catalog should appeal to your potential customers so
that it persuades them to buy your products. Make sure that all the
elements of your catalog are designed to appeal to your target audience
– the images, the text, the color and the theme.
A catalog for young people should be vibrant and rich; whereas, if your
target audience is older adults, then the design can be classic and
elegant. Similarly, the design and content of a B2B business (Ex. Risk
management software company) and B2C business (Ex. Event
management company) catalog should be different. The content in a
B2B catalog should appeal to decision makers and senior management
and should reflect that professionalism.
2. Always use best images of products
Images are an important element of your business catalog. The images of your
products should be crisp and of good quality. Better not to use the images supplied
by suppliers – though they are easily available. They may not look that great and at
the same time, your competitors will also have access to them. Your catalog will not
have a unique look, it may look less reputable.
Shooting photographs taking help of a professional photographer is a little expensive
but worth it as you will have quality photographs. A good photo differentiates your
brand from your competitors, earns customer trust and influences your customers to
buy your product.
3. Utilize real estate of the catalog well
The space in your business catalog should be used properly,
especially the cover page. This space is of prime importance for your
business. Don't clutter the catalog with too much information, it can
annoy the reader. The common mistake made by many people – stuff
the catalog with as many items as possible. Catalogs with fewer
items tend to give good impression to the customers.
4. Theme to reflect your brand
The theme of your catalog should reflect the overall objective of your
business. Make sure that your theme is same in all forms of media – it
conveys that your customers will get consistent quality products. It is not just
about putting your corporate logo and colors, the theme should reflect your
brand personality. Also, make sure that your theme is consistent throughout
the catalog.
You will be sticking around with the theme for some years, so make sure that
it is perfect. It is not a good idea to keep changing the theme as overtime
people will recognize it as your look and thus brand image is built.
Finally, don’t compromise on the quality of printing. Poor quality
printing makes your brand and products look poor quality as well.
Your potential customers judge the quality of your products based on
the quality of printing. Hire a professional digital printing company
that can offer quality printing services. There are many commercial
printing companies that can help you with your printing needs at a
relatively cheap prices.
Apple Visual Graphics has over 15 years of experience in providing
quality printing services. Founded in 1995, we have grown to
become the leading digital printing offering highly specialized offset,
wide format & digital printing & production services in New York. If
you are looking for a professional printing company using the
keywords digital printing company or commercial printing
companies, visit us at www.applevisualgraphics.com.