Things I am very glad I have learned in my career
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Transcript of Things I am very glad I have learned in my career
Mark Gorman Marketing Chameleon
Find me at Thinkhard.wordpress.com or [email protected]
Mark Gorman Marketing Chameleon
Hire people more talented than you are.
Lose the Battle.
Win the war.
Stopfannying
about and get on with it.
A PRINCIPLE ISN’T A PRINCIPLE UNTIL IT’S COST YOU MONEY.BILL BERNBACH
Two’s a clash. Three’s a specialism.
RUN A
BENEVOLENT DICTATORSHIP.Singapore just doesn't fit the world's categories. It's a dictatorship with free speech, no fear, and no corruption. It's an economy that uses
capitalist means to attain socialist ends. Singapore University scholars call it a "meritocratic, elitist, Confucianist, bureaucratic state"
Always strive to be out of your comfort zone.
If you’re gonna blag it…
…blag it with confidence.
Never, ever discuss business on public transport!
Your most important client is your own business.
The best way to win new business is to have presence.
Life’s too short for making enemies.
Make every pound a prisoner.
“You’re not seriously
going to go into business with this w***** are you?”
Have a business plan.
But be prepared to
throw it away
Never repair pintstripes with packing tape.
You have two of these…
And one of these…
For a reason!
Creative businesses need great processes to thrive.
Build
Learn
Measure
Be lean.
And finally…
Don’t take yourself too seriously. No-one else does.