2015 Hashtag Campaign Impressions Summary

#SocArch Created nearly 3.4 BILLION Impressions for clients &

Orchestrated a Unique Eco-system of More Than 200 “Peer-to-Peer” Global Influencers

Areas of Expertise:

~Orchestrates Corporate and Personal Brand Digital Platforms ~Architecture of “Peer to Peer” Community Eco-Systems

~Creates Social-Fueled Hashtag Marketing Campaigns ~Creating Unique Engagement Models That Convert Viewers to Users

~Curated Events 2015 Pop Up Communities ~Amplifying Personal & Corporate Brands Through #SocialPR

Prepared by The Social Architects on October 30th, 2015

Lead Architect: Donnetta Campbell

646.532.1512 DC@TheSocialArchitects.co

Current & annual events for which we are building Social Systems and/or #Hashtag Campaigns:

20 Speaker Events for The World’s #1 Speaking Agency Harry Walker Speakers Fall 2015

DoubleXEconomy & MasterCardWorldwide #PowerShiftForum Oxford University Nov 9-11 2015 & Georgetown University May 2016

EY Women³: The Power of Three forum flagship meeting in Istanbul on 12-13 November 2015

The Guardian SDG Events

The Tribeca Disruptor Innovation Awards April 2016

Global Compact GDLExchange UN & London Events 2016

Partnerships.Org UN Events 2015-16

UNTF Events (MOU) 2015-16

Impact Leadership21 & Conversations W/Men UN Events

NASDAQ Digital Events WomenInTech ~ WeConnectUK ~ GlobalInvestHER ~ DoubleXEconomy

TedXBarcelona ~ Arcadia ~ TDIA ~ DisruptorFoundation ~ TIAW 100 Top Personal Leadership Brands Community

2014-2015 Hashtag Campaign Impressions Summary

2015 Total Impressions: 3,356,595,019 Avg. 111,886,501 per event

Total Tweets: 272,639 Avg. 9,088 per event

Total Contributors: approx. 111,828

Avg. 3,728 per event

Total Accounts Reached: 564,069,686 Avg. 18,802,323 per event

~

Summaries of Case Histories To-Date (Detailed Reports, Client List & References Available by request)

The Harry Walker Speaking Agency First 3 Month Effort has created 183 Million Impressions Social Channels: Twitter, You Tube, LinkedIn Campaign Focus: Building employee ecosystem and social marketing platform; supporting related speakers and events Highlights: Tweet campaigns for 20 (out of 300) High Profile Speaker Events for The Harry Walker Agency Speakers Fall 2015 Powerful Influencer Hashtag Launch Report announcing Bono & Former Israeli PM exclusive content, Wikipedia CEO interview on HWA You Tube channel & former Twitter CEO as a new client July, August, September, October 2015 Hashtags - #HWAspeaks #HWAspeakers #HWAspkr #HWAteam #TPO Summary to date: Total Tweets – 21,881 Total Contributors – 6073 Total Reach (accounts) – 22,714,037 Total Impressions – 183,249,611 Participant Media, Fox Searchlight Pictures & EProvStudios 10 Market Global Event Movie Screenings & High Level Policy Summits Ireland, England, Washington, New York, Brussels, St. Louis to date Hashtags - #experiencedeconomy #eProvStudios #BestMarigoldHotel Summary to date: Total Tweets – 7,804 Total Contributors – 4,207 Total Reach – 22,906,489 Total Impressions – 132,380,398

Interbrand’s Best Global Brands 2015 October 5th, 2015 Highlights: Press Announcement, Event Whitney Museum and related global events Hashtags - #BGB2015 - #Interbrand - #BestGlobalBrands Summary to date: Twitter Total Tweets – 14,736 Total Contributors – 4,775 Total Accounts Reached – 26,232,400 Total Impressions – 172,087,167 Instagram Accounts Reached – 77,128 Total Impressions – 206,264 Global PR Agency / Pharma Client NYC October 20, 2015 Highlights: Social & Invite Guests Celebrity/Influencer Gala & Washington DC Panel Hashtags - #questiontogether #curiosity125 Summary to Date: Total Tweets - 7190 Total Contributors – 714 Total Reach – 4,613,959 Total Impressions – 91,322,094 Dolby Theory Curated Event - https://tagboard.com/questiontogether/251450 TIAW – Global Alliance for Women Global Forum and World of Difference Awards Washington DC October 21st – 23rd 2015 Hashtags - #TIAW #TIAW100 Summary to Date: Total Tweets – 2,307 Total Contributors – 299 Total Reach – 2,478,569 Total Impressions – 37,898,815

Tech Week New York City Oct 12-16 2015 Campaign Focus: #SocialPR, CEO Social Leadership Hashtags -#TechWeekNYC - #TWLaunchNYC Summary to Date: Total Tweets – 7,196 Total Contributors – 1,823 Total Accounts Reached – 14,075,644 Total Impressions – 62,997,812

Tribeca Shortlist – Tribeca Enterprises & Lionsgate Stream VOD service Project Pre-Launch & Launch August 15th – October 15th Hashtags - #TribecaSL - #TSL15 - #TribecaShortList - #MoviesWorthWatching Summary to Date: Total Tweets – 5925 Total Contributors – 1925 Total Accounts Reached – 19,982,711 Total Impressions – 70,315,694 Tribeca Shortlist Sponsor for Hampton International Film Festival 2015 October 9th- October 11th Hashtag - #HIFF2015 Summary to Date Tweets – 2,357 Contributors – 781 Total Accounts Reached – 8,683,816 Total Impressions – 29,311,155 Bloomberg Geena Davis Institute w clients Jon Patricof & Diane Brady - #ArtoftheDeal October 16th 2015 New York City - Breakfast Event Hashtags - #ArtoftheDeal - #genderinmedia Summary to Date: Total Tweets – 928 Total Contributors – 349 Total Accounts Reached – 4,696,753 Total Impressions – 11,483,370 Professor Linda Scott – Oxford & CARE - Special Showing of #Suffragette Movie October 8th 2015 Hashtags - #suffragette #walkinhershoes Summary to Date: Total Tweets – 15,748 Total Contributions – 9,902 Total Reach – 63,594,358 Total Impressions – 143,993,341 Mashable - Social Good Summit September 27th - 28th 2015 Hashtag - #2030Now Donnetta Campbell was the most popular in the pre-event tweeting and in Top Three Tweeters helping our friends at Mashable/MastercardWorldwide @CNTR4Growth and The UN Foundation during Live Tweeting at the event the hashtag garnered over a billion impressions with the after event aggregation Summary to Date: Total Tweets - 24,567 Total Contributors - 11,004 Total Accounts Reached - 86,537,565 Total Impressions – 483,953,803

The Guardian & UNICEF “SDG” Innovation Global Leadership Breakfast & The Guardian Newspapers & UN Economic Roundtable w 12 Global Financial Leaders http://bit.ly/1IXBMZO September 22, 2015 Hashtag - #SDGLeaders Summary to Date: Total Tweets: 3851 Total Contributors: 487 Total Accounts Reached: 2,908,391 Total Impressions – 37,893,975 Boston Film Festival 2015 September 17 – 2015 Hashtags #BostonFilmFest15 – #BostonFilmFestival Summary to Date: Total Tweets – 2,543 Total Contributors – 618 Total Accounts Reached – 6,773,642 Total Impressions – 32,033,309 Games For Change- New York Public Library “Super Better” Event w Ted Speaker Author Jane McGonigal Sept 15, 2015 Hashtags - #superbetter - #G4CTalkPlay Summary to Date: Total Tweets – 1,793 Total Contributors – 708 Total Reach – 79,592 Total Impressions – 41,839,209 Games For Change Launch Twitter Support JUNE 15, July, August, September 30 2015 #G4C #Games4Change #G4CIndustry #G4CTalk #G4CFestival Summary to Date: Total Tweets – 3,233 Total Contributors – 1,030 Total Reach – 8,964,184 Total Impressions – 47,611,321 Twitter Chat sponsored by Twitter Host Jessica Northey August 10th, 2015 Hashtag - #HeyStar (One Hour Twitter Chat) Our Featured Celebrity Client - 1,936 Mentions & Re-tweets Summary to Date: Total Tweets - 2,433 Total Contributors - 412 Total Accounts Reached - 7,213,110 Total Impressions – 147,536,251

Nasdaq One Day Campaign August 5th, 2015 Hashtags - #SaveTheSun – Twitter Impression Competition NASDAQ VS NYSE- NASDAQ tripled NYSE impressions Summary to Date: Total Tweets – 1830 Total Contributors – 478 Total Reach – 566,550 Total Impressions – 9,419,774 The Boston Film Festival Sponsors #TheVoiceBoston NBC & OTB Festival July 15th, 2015 Hashtags: #BFFtheVOICE - #BFFVoiceNBC Summary to Date: Total Tweets – 10,215 Total Contributors – 3,624 Total Accounts Reached – 52,907,247 Total Impressions – 99,165,325 Instagram Campaign Posts – 85 Comments – 1701 Likes – 27,832 Contributors – 26 Reach – 227,956 Total Impressions – 557,202 Total Impressions Overall – 99,722,527 Impact Leadership Conference United Nations July 8th 2015 Incomplete Social Reporting – hashtag #Action2015 not tracked Aggregated from July 22nd 2015 – Summary To Date: Total Tweets – 1500 Total Contributors – 441 Total Accounts Reached – 4,854,209 Total Impressions – 7,809,053 City Kids NYC Foundation City Kids Sell Keith Haring Liberty Banner Event at Statue Liberty 4th of July July 1st – July 5th Launch Summary to Date: Total Tweets – 3,946 Total Contributors – 1,642 Total Accounts Reached – 7,329,958 Total Impressions – 40,751,603

New York City CUNY Series Social Media Weekend #SocArch hosted a Social Media Panel @Bloomberg @Rubenstein @HWASpeakers Over 8 of our clients participated Sponsored by: Sree Sreenivasan - Chief Digital Officer, Met Museum of Art June 19th – June 20th, 2015 Hashtag: #smwknd #disruptsocial Summary to Date: Total Tweets – 10,100 Total Contributors – 1,492 Total Accounts Reached – 8,922,358 Total Impressions – 109,159,028 Presented In Partnership with UN Global Compact - #GDLE2015 Global Diversity Leadership Exchange: Technology, Women, & People W Different Abilities June 12, 2015 Hashtags - #globaldiversity #GDLE2015 Summary to Date: Total Tweets – 6,759 Total Contributors – 642 Total Accounts Reached – 6,695,574 Total Impressions – 150,819,452 Games For Change – European Festival Paris June 15, 2015 Hashtags - #g4ceurope #G4Cfestival Summary to Date: Total Tweets – 1088 Total Contributors – 363 Total Accounts Reached – 6,041,434 Total Impressions – 24,787,237

Oppi Festival - A Global Learning Festival New York City May 15th – 16 2015 Hashtags - #oppi - #oppifestival Summary to Date: Total Tweets - 13,929 Total Contributors —1,314 Total Accounts Reached — 8,280,734 Total Impressions – 118,275,683 Bentonville Film Festival Geena Davis Institute Jon Patricof - #ArtoftheDeal Panel May 5,2015 Hashtags #BvilleFilmFest Summary to Date: Total Tweets – 11,880 Total Contributors – 2,902 Total Reach – 12,232,075 Total Impressions – 117,496,653

Tribeca Disruptive Innovation Awards & Anti-Summit with Tribeca Film Festival April 23-24, 2015 Hashtags - #TDIA2015 - #TribecaTogether - #TFF2015 Summary to Date: Total Tweets - 47,225 Total Contributors - 17,680 Total Accounts Reached - 112,039,584 Total Impressions – 583,199,051 United Nations Impact Leadership “Women, Technology, and Social Innovation: Creating The Future of Inclusive, Sustainable Economies” March 25, 2015 Hashtags - #Collaborate2Accelerate - #ImpactLive Summary to Date: Total Tweets —10,017 Total Contributors — 32,966 Total Accounts Reached: 13,689,909 Total Impressions – 136,767,033 The Boston Blades Clarkson Cup 2015 – Canada March 6th – March 10th 2015 Hashtags - #Clarksoncup2015 #BostonBlades Summary to Date: Total Tweets - 4,406 Total Accounts Reached - 5,753,296 Total Impressions – 20,804,630 United Nations Headquarters One Ocean UN Symposium March 5th 2015 Hashtags - #oneocean Summary to Date: Total Tweets - 741 Total Accounts Reached —1,146,409 Total Impressions – 13,291,476 Rubin World Education – Global Education Platform Social Reporting for Article Support May – October 2015 Hashtags - #CMRubinWorld #RubinWorldEDU Summary to Date: Total Tweets – 25,008 Total Contributors – 3,177 Total Reach – 21,155,129 Total Impressions – 198,178,230

Claudia Chan #SHESummit 3-day Conference/85 Speakers June 5th – June 13th 2014 Summary to Date: Total Tweets – 11,231 Total Contributors – 2,329 Total Accounts Reached – 20,883,739 Total Impressions – 197,882,390 Oxford University “Women in the World Economy” Date: Nov 9-10 2014Location: Oxford University Hashtags - #PowerShiftForum This event was combined with The She Summit for a total of 300 Million Impressions) Power Shift Forum #SDG Petition Presented at The United Nations Summary to Date: Total Tweets - 240 Total Contributors - 85 Total Accounts Reached – 1,227,564 Total Impressions – 5,023,665 The Boston Film Festival September 2014 Summary to Date: Total Tweets – 3,506 Total Contributors – 1,943 Total Accounts Reached – 5,937,341 Total Impressions – 38,879,280 Conversations with Men: Wall Street and Finance "Engaging Men In Moving More Women Up In Leadership Positions" The New York Times Headquarters December 8th, 2014 Summary to Date: Total Tweets – 596 Total Contributors – 110 Total Accounts Reached – 956,514 Total Impressions – 13,300,000 Nasdaq #IgniteYourAmbition Holiday Times Square Billboard Campaign Summary to Date: Featured 7 clients and social efforts generated social generated 200 million impressions and Nasdaq Tower & billboard exposure valued over a a billion impressions during the 10 day campaign. PHA/Let’s Move Tweet-chat TEDMED Jay Walker APP launch w Michelle Obama’s @LetsMove CampaignPartnership for a Healthier America (PHA) hosted an hour-long Twitter Chat w/ Del Monte, Let’s Move!, the Food Network, Advocate Kelly Le Brock and No Kid Hungry. July 31, 2014 Summary to Date: Total Tweets - 3,000 Total Contributors – 200 Total Accounts Reached – 3,000,000 Total Impressions – 95,000,000

The Social Architects

Architects of unique peer-to-peer community ecosystems, we orchestrate personal and corporate digital brands and platforms and create socially-fueled hashtag marketing campaigns. Our Social “Dolby” Branded Hashtag Campaigns put your company, brand, event, and announcement at the center of the social media conversation. They then use a combination of industry influencers, leadership influencers and social influencers to amplify and magnify the effect of the conversation, driving millions of social impressions in a short period of time. The result is social relevance, increased brand and message awareness, and strategic messaging and positioning.

Our personal digital branding puts you in the center of the digital conversations that are best-suited to grow your stature and influence in your industry and particular vertical. This adds significant value to your personal brand and market value, as well as to that of your company. www.thesocailarchitects.co

Team Donnetta Campbell is Founder and Lead Architect of The Social Architects. She is a social media innovator for the “digital influencer” age. She has created a unique social media architecture and methodology that delivers authentic social engagement for brands, institutions, and senior leaders. Campbell’s background includes more than twenty five years in public relations global agencies. She specializes in “earned-influence” personal brand building and corporate digital platforms through her unique model of #SocialPR. Campbell helps clients leverage the drivers of digital influence, which include personal networks, content marketing, and linkages to public issues. She partners with clients to apply the latest thinking, as well as explore novel, cutting-edge strategies to improve social reach, strengthen authenticity, and sustain ROI. Lisa Petrilli is a Lead Architect for The Social Architects. Passionate about true empowerment and visionary leadership, Lisa is also COO and Advising Partner for the To Be A Woman Global Empowerment Platform and an experienced corporate executive having run a $750 million business within a Fortune 1000 company. She was named a Top 20 CMO by Forbes for social influence, has been a contributor to Harvard Business Review Blog, and has been featured in the New York Times, Wall Street Journal, Huffington Post, Inc Online, Entrepreneur, and Working Mother Magazine, among others. She is Author of the eBook “The Introvert’s Guide to Success in Business and Leadership,” Co-Author of The Character-Based Leader, and was featured in the 10th Anniversary Edition of “The Power of Focus.” She is a previous Chief Relationship Officer to CEO Connection. Jackie Bigford is a Lead Architect for The Social Architects. Jackie has significant advocate engagement experience, twitter SEO methodology, social media direction and strategy experience, particularly with high-profile clients. She is a Partner at Social Notz and former Partner at Social Steamr, and leads much of the Social Dolby Branded Hashtag Campaigns daily activities.